Dynamic Media
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| Author | : Katherine G. Fry |
| Publisher | : Taylor & Francis |
| Total Pages | : 123 |
| Release | : 2023-06-16 |
| Genre | : Social Science |
| ISBN | : 1000899268 |
An accessible introduction to understanding the current media environment and the culture it contains, this book provides an indispensable guide to dynamic media literacy in the digital environment. Katherine G. Fry draws from philosophies of technology and communication, from media ecology, critical cultural theory, and critical pedagogy to explain the dimensions of media environments. Fry introduces an essential dynamic media environment model that can be used as a framework for understanding global social challenges. The model extends media literacy education and practice by de-centering media messages, instead explaining media as environments – as cultures created by and within our dominant form of communication. Exploring progressive education philosophies that advocate inclusion, independence, empathy, and critical thinking toward problem-solving in a rapidly changing world, this book includes media literacy examples, global case studies, exercises, and learning tools to facilitate learning the full scope of the current media environment. This book explores how the digital communication environment operates on many dimensions so that we, as citizens, as players within the shifting digital environment, can act to shape it. Essential reading for students and scholars of media and communication studies, media literacy, and media education, as well as other disciplines where media is used as a lens to examine issues within society.
| Author | : Tobias GREMMLER |
| Publisher | : City University of HK Press |
| Total Pages | : 221 |
| Release | : 2014-05-12 |
| Genre | : Art |
| ISBN | : 9629372215 |
The book provides guidelines and practical creative exercises which equip creativemajor students as well as creative practitioners with fundamental knowledge on creation methods. Combination of functionality, simplicity and aesthetics in modern design is considered a fundamental design principle in the Bauhaus School in Germany, and, inspired by the School, the creative handcrafting exercises and the concepts introduced in this book are primarily coherent with this principle. The book draws a direction between two and three dimensional material-based design and modern digital creation process. The first part of the book introduces various creative handcrafting exercises on proportion, geometry and modularity, among other fundamental design principles. The creative exercises will sensitize students on aesthetical and structural issues, and thus serve as an essential building block for application of the design principles to computer-based creative processes, which are introduced in the second part of the book.
| Author | : Henk M. Blanken |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 384 |
| Release | : 2007-08-13 |
| Genre | : Computers |
| ISBN | : 3540728953 |
Based on more than 10 years of teaching experience, Blanken and his coeditors have assembled all the topics that should be covered in advanced undergraduate or graduate courses on multimedia retrieval and multimedia databases. The single chapters of this textbook explain the general architecture of multimedia information retrieval systems and cover various metadata languages such as Dublin Core, RDF, or MPEG. The authors emphasize high-level features and show how these are used in mathematical models to support the retrieval process. For each chapter, there’s detail on further reading, and additional exercises and teaching material is available online.
| Author | : Bob Connolly |
| Publisher | : |
| Total Pages | : 324 |
| Release | : 2007 |
| Genre | : Computers |
| ISBN | : |
Flash animation, music and videos, virtual reality 3D, and more in a PDF? Yes! Acrobat documents "converged" with audio, video, and interactive content it's the wave of the future and it's called rich media. Do you want to get your video and audio content out into the world in a more convenient way than on the Web? Are you looking for a way to share rich-media content with the broadest possible range of readers? Print publishers, advertisers, educators, and anyone else who's ready to leverage the power of PDF and Adobe Reader can benefit from learning about the possibilities of this new convergence technology. In the first book of its kind, rich-media PDF pioneer Bob Connolly presents an eye-opening overview of the world of PDFs that contain video, audio, and interactive elements. Dozens of case studies illustrate the nearly limitless potential of rich media. And the best part about the book is that it practices what it preaches, with a fully interactive rich-media version of the book on the accompanying CDROM. Readers can experience first-hand the power of rich-media PDFs through interactive animation, videos, and audio. Walk through the process of constructing rich-media PDFs on the fly using a Web server Learn which applications work together for building rich-media PDFs and which don't See how some of the world's most forward-thinking artists and designers are pushing the boundaries with rich-media PDFs Learn why PDF documents are more compelling than Web sites for reaching your target audience Understand how best to translate print material into online PDF documents
| Author | : Dawn McGruer |
| Publisher | : John Wiley & Sons |
| Total Pages | : 440 |
| Release | : 2020-01-21 |
| Genre | : Business & Economics |
| ISBN | : 1119635888 |
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
| Author | : Tella, Adeyinka |
| Publisher | : IGI Global |
| Total Pages | : 414 |
| Release | : 2014-12-31 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1466674164 |
As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.
| Author | : Patrick Keating |
| Publisher | : Columbia University Press |
| Total Pages | : 266 |
| Release | : 2019-02-19 |
| Genre | : Literary Criticism |
| ISBN | : 0231548958 |
The camera’s movement in a film may seem straightforward or merely technical. Yet skillfully deployed pans, tilts, dollies, cranes, and zooms can express the emotions of a character, convey attitude and irony, or even challenge an ideological stance. In The Dynamic Frame, Patrick Keating offers an innovative history of the aesthetics of the camera that examines how camera movement shaped the classical Hollywood style. In careful readings of dozens of films, including Sunrise, The Grapes of Wrath, Rear Window, Sunset Boulevard, and Touch of Evil, Keating explores how major figures such as F. W. Murnau, Orson Welles, and Alfred Hitchcock used camera movement to enrich their stories and deepen their themes. Balancing close analysis with a broader poetics of camera movement, Keating uses archival research to chronicle the technological breakthroughs and the changing division of labor that allowed for new possibilities, as well as the shifting political and cultural contexts that inspired filmmakers to use technology in new ways. An original history of film techniques and aesthetics, The Dynamic Frame shows that the classical Hollywood camera moves not to imitate the actions of an omniscient observer but rather to produce the interplay of concealment and revelation that is an essential part of the exchange between film and viewer.
| Author | : Steve Hullfish |
| Publisher | : CRC Press |
| Total Pages | : 413 |
| Release | : 2014-02-24 |
| Genre | : Performing Arts |
| ISBN | : 1134070632 |
Leverage the full power of Avid Media Composer with this essential guide from an Avid guru. Master timesaving tricks and techniques that utilize the latest Media Composer features and state-of-the-art workflows. Learn the secrets of the postproduction professionals from box office blockbusters like Harry Potter, I am Legend, Dark Shadows, Men in Black II, Charlie’s Angels, 42, and The Last of the Mohicans, as well as primetime hits like SMASH, Big Bang Theory, Weeds, The Mindy Project, and MythBusters. In Avid Uncut, Steve Hullfish taps into the expertise of the world’s top editors to share in-depth, behind-the-scenes secrets and best practices that will boost your editing and color correction skills to the next level. Five distinct sections cover: Pre-post, including discussion of metadata, prepping ScriptSync, decomposing, and more Settings, with tips on keyboard optimization, bin settings, and import/export settings Off-line workflows on trimming, multicam editing, using Phrasefind, audio, and stereoscopic 3D Effects, such as 3rd party plugins, 3D warp effects, and Animatte On-line workflows for efficiently and beautifully finishing your work, including step-by-step tutorials for RED and ARRI Alexa workflows Also featured are extensive tips dedicated to helping FCP editors switch over to Avid, as well as a companion website (www.routledge.com/cw/hullfish) loaded with video tutorials of the techniques discussed in the book and project files, including RED and ARRI Alexa footage, that turn Avid Uncut into an invaluable, hands-on workshop!
| Author | : Cara L. Lewis |
| Publisher | : Cornell University Press |
| Total Pages | : 329 |
| Release | : 2020-07-15 |
| Genre | : Photography |
| ISBN | : 1501749196 |
Dynamic Form traces how intermedial experiments shape modernist texts from 1900 to 1950. Considering literature alongside painting, sculpture, photography, and film, Cara Lewis examines how these arts inflect narrative movement, contribute to plot events, and configure poetry and memoir. As forms and formal theories cross from one artistic realm to another and back again, modernism shows its obsession with form—and even at times becomes a formalism itself—but as Lewis writes, that form is far more dynamic than we have given it credit for. Form fulfills such various functions that we cannot characterize it as a mere container for content or matter, nor can we consign it to ignominy opposite historicism or political commitment. As a structure or scheme that enables action, form in modernism can be plastic, protean, or even fragile, and works by Henry James, Virginia Woolf, Mina Loy, Evelyn Waugh, and Gertrude Stein demonstrate the range of form's operations. Revising three major formal paradigms—spatial form, pure form, and formlessness—and recasting the history of modernist form, this book proposes an understanding of form as a verbal category, as a kind of doing. Dynamic Form thus opens new possibilities for conversation between modernist studies and formalist studies and simultaneously promotes a capacious rethinking of the convergence between literary modernism and creative work in other media.
| Author | : Penelope M. Abernathy |
| Publisher | : John Wiley & Sons |
| Total Pages | : 330 |
| Release | : 2018-09-28 |
| Genre | : Social Science |
| ISBN | : 1119218063 |
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
