Dot Boom
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| Author | : David Weigelt |
| Publisher | : |
| Total Pages | : |
| Release | : 2015-10-01 |
| Genre | : |
| ISBN | : 9781936961252 |
Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency f
| Author | : Tapan Munroe |
| Publisher | : |
| Total Pages | : 154 |
| Release | : 2004 |
| Genre | : Electronic commerce |
| ISBN | : 9780975516102 |
The collapse of the dot-com bubble has had profound impact not only on investors who lost trillions but also on the thousands of workers who lost their jobs as their companies disappeared. It was one of the factors that triggered the recession of 2001 from which we have yet to fully recover.This book is about understanding the dot-com bubble as well as the subsequent recovery of Internet-related businesses that appears to have started in 2003. Section 1, the Prologue, provides an overview of what happened and why it happened. Section 2, Perspectives, is a chronological compilation of columns written by Tapan Munroe for the Contra Costa Times (a Knight Ridder newspaper) between June 1999 and March 2004 tracing the anatomy of the rise and fall of Internet-related businesses. Section 3, Epilogue, has two chapters, Lessons Learned and Resurgence. The former summarizes the lessons learned from the eighteen articles in section two. The latter deals with the revival of the dot-com industry as web-savvy businesses show the way to greater productivity and sustainable profitability.
| Author | : William Quinn |
| Publisher | : Cambridge University Press |
| Total Pages | : 297 |
| Release | : 2020-08-06 |
| Genre | : Business & Economics |
| ISBN | : 1108369359 |
Why do stock and housing markets sometimes experience amazing booms followed by massive busts and why is this happening more and more frequently? In order to answer these questions, William Quinn and John D. Turner take us on a riveting ride through the history of financial bubbles, visiting, among other places, Paris and London in 1720, Latin America in the 1820s, Melbourne in the 1880s, New York in the 1920s, Tokyo in the 1980s, Silicon Valley in the 1990s and Shanghai in the 2000s. As they do so, they help us understand why bubbles happen, and why some have catastrophic economic, social and political consequences whilst others have actually benefited society. They reveal that bubbles start when investors and speculators react to new technology or political initiatives, showing that our ability to predict future bubbles will ultimately come down to being able to predict these sparks.
| Author | : John Cassidy |
| Publisher | : |
| Total Pages | : 395 |
| Release | : 2003 |
| Genre | : Capitalism |
| ISBN | : 9780141006666 |
This is a sceptical history of the internet/stock market boom. John Cassidy argues that what we have just witnessed wasn't simply a stock market bubble; it was a social and cultural phenomenon driven by broad historical forces. Cassidy explains how these forces combined to produce the buying hysteria that drove the prices of loss-making companies into the stratosphere. Much has been made of Alan Greenspan's phrase irrational exuberance, but Cassidy shows that there was nothing irrational about what happened. The people involved - fund managers, stock analysts, journalists and pundits - were simply acting in their own self-interest.
| Author | : Roger Lowenstein |
| Publisher | : Penguin |
| Total Pages | : 300 |
| Release | : 2004-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9781594200038 |
A financial journalist presents an analysis of the stock market and economics of the 1990s, examining the causes of the crisis and discussing the collapse of Enron, the dot-com bubble, and the accounting scandal and Andersen.
| Author | : Rory Cellan-Jones |
| Publisher | : Aurum |
| Total Pages | : 256 |
| Release | : 2001-09-01 |
| Genre | : Business & Economics |
| ISBN | : 1781310297 |
For a heady nine months, until the spring of 2000, Britain had dot.com fever. Lastminute.com's youthful founders saw their fledgling company soar to a valuation of £750 million, and Martha Lane Fox became a media star. Clickmango.com raised £3 million in just days to sell helth products online. Old-style industrial giantswere edged out of the FTSE 100 by e-commerce newcomers employing handfuls of people and losing a fortune... And then, just as swiftly, the bubble burst. London's hi-tech stocks followed New York's Nasdaq downwards. Boo.com, the flashiest website of all, went through £100 million in mere months in its mission to see designer sports gear. Financial analysts talked about 'burn-rate', and even the most glamorous start-ups couldn't defy the oldest law of business. Why did it all go so horribly wrong? Now, Rory Cellan-Jones tells the full story of this brief, fabulous, often farcical epoch, from our own now-forgotten Net pioneers to the exclusive few who really did make untold riches - like the man who thought up Freeserve - and follows the destinies of the dot.coms all the way from the glitzy launch to the deserted offices after all the cash had been burned through. Dot.Bomb is the compulsive tale of a never-to-be-repeated time when it seemed anyone could become an instant millionaire - at the click of a mouse.
| Author | : J. David Kuo |
| Publisher | : Back Bay Books |
| Total Pages | : 264 |
| Release | : 2009-10-31 |
| Genre | : Business & Economics |
| ISBN | : 0316085537 |
In the tradition of Liar's Poker and Barbarians at the Gate, dot.bomb is a gripping insider's account of e-business gone berserk -- the unforgettable story of the rise and crash of a major Internet startup.
| Author | : James Marcus |
| Publisher | : The New Press |
| Total Pages | : 208 |
| Release | : 2010-08-10 |
| Genre | : Business & Economics |
| ISBN | : 1595587225 |
A “funny, contemplative” memoir of working at Amazon in the early years, when it was a struggling online bookstore (San Francisco Chronicle). In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996—when the company was so small his e-mail address could be [email protected]—looks back at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America. Observing “how it was to be in the right place (Seattle) at the right time (the ’90s)” (Chicago Reader), Marcus offers a ringside seat on everything from his first interview with Jeff Bezos to the company’s bizarre Nordic-style retreats, in “a clear-eyed, first-person account, rife with digressions on the larger cultural meaning throughout” (Henry Alford, Newsday). “Marcus tells his story with wit and candor.” —Booklist, starred review
| Author | : Ian Lendler |
| Publisher | : First Second |
| Total Pages | : 21 |
| Release | : 2018-04-17 |
| Genre | : Juvenile Nonfiction |
| ISBN | : 1250312914 |
One Day a Dot explores the age-old question: Where did we come from? Where did everything come from? Starting with one tiny dot and continuing through the Big Bang to the rise of human societies, the story of our universe is told in simple and vivid terms. But the biggest question of all cannot be answered: Where did that one dot come from? One Day a Dot is a beautiful and vibrant picture book that uses the visual motif of circles as to guide young readers through the stages of life on Earth.
| Author | : Louis Prima |
| Publisher | : Samuel French, Inc. |
| Total Pages | : 104 |
| Release | : 2005 |
| Genre | : Musicals |
| ISBN | : 9780573633805 |
This exciting new musical features nearly 40 tunes performed on stage with a live band, including "I've Got You Under My Skin," "Just a Gigolo/I Ain't Got Nobody," "That Old Black Magic," "Sing, Sing, Sing," and "I Wish You Love." Louis Prima and Keely Smith's musical sounds and style defined an era that has transcended generations and has become timeless in its appeal. THE WILDEST!!! arrives at a moment when Louis Prima, Keely Smith, Dean Martin, Frank Sinatra and other Las Vegas icons are being idolized as musical heroes. It's also about a unique era - the nightclub years of the late 50's and early 60's. It is a journey to the past that will lead some to new discoveries and others cherished memories.
