Donor Cultivation And The Donor Lifecycle Map Website
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| Author | : Deborah Kaplan Polivy |
| Publisher | : John Wiley & Sons |
| Total Pages | : 240 |
| Release | : 2013-11-18 |
| Genre | : Business & Economics |
| ISBN | : 111860377X |
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.
| Author | : Deborah Kaplan Polivy |
| Publisher | : Charitychannel LLC |
| Total Pages | : 124 |
| Release | : 2017-01-07 |
| Genre | : Business & Economics |
| ISBN | : 9781938077890 |
Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. Learn how to retool your fundraising program by employing a much more powerful model-the Donor Lifecycle Map-in conjunction with the Donor Pyramid.
| Author | : David B. Magleby |
| Publisher | : Cambridge University Press |
| Total Pages | : 487 |
| Release | : 2018-10-25 |
| Genre | : Political Science |
| ISBN | : 110866265X |
While much is known about who votes in American elections, much less is known about who donates. In this book, the authors utilize a unique and historically unprecedented data set of donors from the 2008 and 2012 presidential elections to answer longstanding questions: what is the relationship between donors and candidates? How do candidates attract and respond to contributors? How do campaign strategies reflect changing campaign finance laws and the development of the internet? With unprecedented cooperation from the Obama, McCain, and Romney campaigns, the authors investigate presidential campaign donors at all giving levels to produce the most systematic and complete analysis of donors to presidential nominees to date. As elections are decided increasingly by donors' dollars, Who Donates to Campaigns? provides relevant research on the broader trends in partisan polarization and, more generally, on how campaigns can engage more citizens in political participation.
| Author | : Fran Hyde |
| Publisher | : Routledge |
| Total Pages | : 191 |
| Release | : 2021-12-19 |
| Genre | : Business & Economics |
| ISBN | : 1000514196 |
Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.
| Author | : Melissa Newman |
| Publisher | : Taylor & Francis |
| Total Pages | : 233 |
| Release | : 2024-07-09 |
| Genre | : Business & Economics |
| ISBN | : 1040048668 |
Effective Management of Nonprofit Organizations: Leading Relationships with Stakeholders provides practical information, rooted in organizational behavior theory, for the effective and successful management of nonprofit organizations and key stakeholder groups. The book enables the reader to identify the ways in which application of management principles and theory varies between nonprofit and for-profit organizations. It also offers a path to develop the skills necessary to lead a nonprofit, enact organizational change, and create strategic plans, as well as recognize and engage with revenue mechanisms. Using case studies and narrative examples, the book provides the basis for the key skills, including marketing, accounting, entrepreneurship, governance, fundraising, and of course leadership and management. Structured around the key themes of staff, volunteers, donors, and community, topics include diversity, ethics, decision-making, culture, conflict, volunteer engagement, fundraising and stewardship, grants, foundations, PR, lobbying and government relations, and others. This book is ideal for college students undertaking a nonprofit management course.
| Author | : Deborah Kaplan Polivy |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 151 |
| Release | : 2020-11-23 |
| Genre | : Business & Economics |
| ISBN | : 1538137895 |
The Time for Endowment Building is Now: Why and How to Secure Your Organization’s Future describes endowment contributions both through outright and deferred gift giving. It puts the concept of endowment development front and center and explains the steps and mindset that are necessary to create the capacity to build and increase the endowment of an organization. The role and responsibility of the executive and the board in encouraging endowment development are described, and a chapter is devoted to the identification of endowment prospects not through wealth analysis or “major gift giving” but by donative history. A highlight of the book is a case study of the Harold Grinspoon Foundation’s LIFE & LEGACY Program that provides training and mentoring as well as incentives to local community-based organizations to encourage the building of endowment funds. The book will be particularly appealing to boards and staff members of those not-for-profit organizations contemplating whether to launch an endowment program or are in the beginning stages of doing so. This book will be valuable to veterans in the field considering their policies in relation to the use of endowment contributions as well as the marketing of them to prospects and donors. It will also be of interest to those teaching fundraising courses in not-for-profit management programs.
| Author | : David J. Shonk |
| Publisher | : Human Kinetics |
| Total Pages | : 346 |
| Release | : 2021-10-20 |
| Genre | : Revenue management |
| ISBN | : 1492594229 |
"Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--
| Author | : Jennifer J. Filla |
| Publisher | : John Wiley & Sons |
| Total Pages | : 245 |
| Release | : 2013-03-18 |
| Genre | : Business & Economics |
| ISBN | : 1118421574 |
Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools and techniques available to boost an organization's fundraising effectiveness. From essential overviews to how-to-search skills, this practical book gives development officers the tools to understand how to use prospect research in ways that best fit their goals for each stage of the fundraising cycle. Provides practical insight to understand the best use of each prospect research tool and technique Features a companion website with a variety of online tools to help readers implement key concepts Part of the AFP Fund Development Series Prospect Research for Fundraisers provides fundraisers with an understanding of what prospect research is and which resources are available to small organizations that have limited internal capacity, medium-sized organizations building capacity, and large organizations wanting to maximize their strengths. It offers a practical understanding of the relevant tools at the disposal of development officers and managers responsible for hiring, outsourcing, purchasing, managing, and implementing prospect research within their organizations.
| Author | : Gisela Gonçalves |
| Publisher | : Taylor & Francis |
| Total Pages | : 497 |
| Release | : 2022-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1000689115 |
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
| Author | : Taylor Larimore |
| Publisher | : John Wiley & Sons |
| Total Pages | : 96 |
| Release | : 2018-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1119487358 |
Twenty benefits from the three-fund total market index portfolio. The Bogleheads’ Guide to The Three-Fund Portfolio describes the most popular portfolio on the Bogleheads forum. This all-indexed portfolio contains over 15,000 worldwide securities, in just three easily-managed funds, that has outperformed the vast majority of both professional and amateur investors. If you are a new investor, or an experienced investor who wants to simplify and improve your portfolio, The Bogleheads’ Guide to The Three-Fund Portfolio is a short, easy-to-read guide to show you how.
