Donald Trump And The Branding Of The American Presidency
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Author | : Dan Alexander |
Publisher | : Penguin |
Total Pages | : 322 |
Release | : 2020-09-22 |
Genre | : Political Science |
ISBN | : 0593188527 |
An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.
Author | : Kenneth M. Cosgrove |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : |
ISBN | : 9783030304973 |
"Ken Cosgrove has written a masterful and insightful account of the political rise of Donald Trump and his impact on American politics and conservatism. He provides a compelling and readable narrative using the lens of brand politics. He shows how the Trump phenomenon is not necessarily a one-off; this might instead mark a significant transformation of the American presidency. The book does not simply look backwards; it provides insights into current issues. Lessons from the book will shed light on how President Trump has managed the coronavirus crisis, and it is a must-read book in the run-up to the November 2020 election. Long a leading scholar of political marketing, Professor Cosgrove has now established himself as an important analyst of American politics." -Richard Nimijean, Professor, Carleton University, Canada This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump's political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump's campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections. Kenneth M. Cosgrove is Associate Professor in the Department of Government at Suffolk University, USA.
Author | : Kenneth M. Cosgrove |
Publisher | : Springer Nature |
Total Pages | : 241 |
Release | : 2022-10-30 |
Genre | : Political Science |
ISBN | : 3030304965 |
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.
Author | : Richard S. Conley |
Publisher | : Edinburgh University Press |
Total Pages | : 372 |
Release | : 2020-06-18 |
Genre | : Political Science |
ISBN | : 1474450083 |
This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.
Author | : Susan Hennessey |
Publisher | : Macmillan + ORM |
Total Pages | : 229 |
Release | : 2020-01-21 |
Genre | : Political Science |
ISBN | : 0374718415 |
"This is a book for everyone who has developed an unexpected nostalgia for political 'norms' during the Trump years . . . Other books on the Trump White House expertly detail the mayhem inside; this book builds on those works to detail its consequences." —Carlos Lozada (one of twelve books to read "to understand what's going on") "Perhaps the most penetrating book to have been written about Trump in office."—Lawrence Douglas, The Times Literary Supplement The definitive account of how Donald Trump has wielded the powers of the American presidency The extraordinary authority of the U.S. presidency has no parallel in the democratic world. Today that authority resides in the hands of one man, Donald J. Trump. But rarely if ever has the nature of a president clashed more profoundly with the nature of the office. Unmaking the Presidency tells the story of the confrontation between a person and the institution he almost wholly embodies. From the moment of his inauguration, Trump has challenged our deepest expectations of the presidency. But what are those expectations, where did they come from, and how great is the damage? As editors of the “invaluable” (The New York Times) Lawfare website, Susan Hennessey and Benjamin Wittes have attracted a large audience to their hard-hitting and highly informed commentary on the controversies surrounding the Trump administration. In this book, they situate Trump-era scandals and outrages in the deeper context of the presidency itself. How should we understand the oath of office when it is taken by a man who may not know what it means to preserve, protect, and defend something other than himself? What aspects of Trump are radically different from past presidents and what aspects have historical antecedents? When has he simply built on his predecessors’ misdeeds, and when has he invented categories of misrule entirely his own? By setting Trump in the light of history, Hennessey and Wittes provide a crucial and durable account of a presidency like no other.
Author | : Leland McKee |
Publisher | : Bookbaby |
Total Pages | : 108 |
Release | : 2021-07-23 |
Genre | : Photography |
ISBN | : 9781098384913 |
A photo journey for the American People through the eyes of the camera.
Author | : Stanley Renshon |
Publisher | : Springer Nature |
Total Pages | : 568 |
Release | : 2020-09-14 |
Genre | : Political Science |
ISBN | : 303045391X |
The United States has never had a president quite like Donald J. Trump. He violated every rule of conventional presidential campaigns to win a race that almost no one, including at times he himself, thought he would win. In so doing, Trump set off cataclysmic shock waves across the country and world that have not subsided and are unlikely to as long as he remains in office. Critics of Trump abound, as do anonymously sourced speculations about his motives, yet the real man behind this unprecedented presidency remains largely unknown. In this innovative analysis, American presidency scholar and trained psychoanalyst Stanley Renshon reaches beyond partisan narrative to offer a serious and substantive examination of Trump’s real psychology and controversial presidency. He analyzes Trump as a preemptive president trying to become transformative by initiating a Politics of American Restoration. Rigorously grounded in both political science and psychology scholarship, The Real Psychology of the Trump Presidency offers a unique and thoughtful perspective on our controversial 45th president.
Author | : Bill O'Reilly |
Publisher | : Henry Holt and Company |
Total Pages | : 304 |
Release | : 2019-09-24 |
Genre | : Biography & Autobiography |
ISBN | : 1250237211 |
A rare, insider’s look at the life of Donald Trump from Bill O'Reilly, the bestselling author of the Killing series, based on exclusive interview material and deep research Readers around the world have been enthralled by journalist and New York Times bestselling author Bill O’Reilly’s Killing series—riveting works of nonfiction that explore the most famous events in history. Now, O’Reilly turns his razor-sharp observations to his most compelling subject thus far—President Donald J. Trump. In this thrilling narrative, O’Reilly blends primary, never-before-released interview material with a history that recounts Trump’s childhood and family and the factors from his life and career that forged the worldview that the president of the United States has taken to the White House. Not a partisan pro-Trump or anti-Trump book, this is an up-to-the-minute, intimate view of the man and his sphere of influence—of “how Donald Trump’s view of America was formed, and how it has changed since becoming the most powerful person in the world”— from a writer who has known the president for thirty years. This is an unprecedented, gripping account of the life of a sitting president as he makes history. As the author will tell you, “If you want some insight into the most unlikely political phenomenon of our lifetimes, you’ll get it here.”
Author | : Corey R. Lewandowski |
Publisher | : Center Street |
Total Pages | : 255 |
Release | : 2017-12-05 |
Genre | : Political Science |
ISBN | : 1546083294 |
A New York Times and #1 Wall Street Journal Bestseller, this book offers the ultimate behind-the-scenes account of how Donald Trump, an extraordinary candidate, became President of the United States and why that matters today. Donald Trump’s startling rise to the White House is the greatest political tale in the history of our republic. Much has been written about this once-in-a-millennial event but all of those words come from authors outside the orbit of Donald Trump. Now, for the first time, comes the inside story. Written by the guys in the room—two of Trump's closest campaign advisors—Let Trump Be Trump is the eyewitness account of the stories behind the headlines. From the Access Hollywood recording and the Clinton accusers, to Paul Manafort, to the last-moment comeback and a victory that reads like something out of the best suspense novel, Let Trump Be Trump pulls back the curtain on a drama that has mesmerized the whole world-including the palace intrigues of the Mooch, Spicer, Preibus, Bannon, and more. By turns hilarious and intimate, Let Trump Be Trump also offers a view of Donald Trump like you've never seen him, the man whose success in business was built not only on great skill but on loyal relationships and who developed the strongest of bonds with the band of outsiders and idealists who became his team because they believed in him and his message. Written by Trump's campaign manager, the fiery Corey Lewandowski, and Dave Bossie, the consummate political pro and the plaintiff in the famous Citizens United Supreme Court case who helped steer the last critical months of the Trump campaign, Let Trump Be Trump is destined to be the seminal book about the Trump campaign and presidency.
Author | : Liam Kennedy |
Publisher | : Edinburgh University Press |
Total Pages | : 384 |
Release | : 2020-09-09 |
Genre | : Political Science |
ISBN | : 1474458890 |
Donald J. Trump's presidency has delivered a seismic shock to the American political system, its public sphere, and to our political culture worldwide.