This book will remove the fear and anxiety of senior living and care. Senior living is perhaps the most sensitive topic of all. To most, the feelings on this topic range from discomfort to fear to absolute paralysis at the very idea of this subject. When circumstances force you into this zone you are almost always alone, confused, conflicted, and feeling vulnerable and overwhelmed. No more. With this book you will now possess the ultimate guide to understanding exactly what the choices are, how to choose, why to choose, what to avoid, where the landmines are hidden, and (most importantly) how to make all the right moves. This is possible because for the first time an accomplished and experienced senior living owner/operator has written a tell-all for families to unlock the secrets to the mysterious world of independent and assisted living from the inside out. This cheat-sheet, now in large print, will give you the advantage in nearly every situation, and without it you will be at the mercy of others in more ways than you can imagine. Go behind the Gray Curtain to learn how to navigate these choppy waters. Chapters include The ABCs of Senior Living, Insider Touring Guide and Senior Living Secrets, The Critical Conversation No One Has, Secret Sauce, Dragon Seniors, and Smart Prepping For The Move. David Slomovic is a modern Renaissance man passionately focused on improving the future for all. After years as a Trial Attorney in the bloody field of criminal law he left law to join the family real estate business. For nearly 18 years, until his incredibly successful exit, he personally operated a family-owned 130 unit senior living Community in Orange County, California. Forced to start at the bottom, literally, the author used observations, creative marketing and operating solutions, unorthodox staff motivation techniques, and a unique remodel design from his own imagination, to transform his struggling asset into a profitable powerhouse that shattered the per-door sale record that existed at the time in Orange County, California. Since his exit Mr. Slomovic has been consulting with operators and developers regarding marketing and operating solutions while also evaluating new opportunities. Mr. Slomovic identifies the fixable flaws in the Industry that most Corporations and Communities do not even know they have, exposes the shocking secret reasons behind the industry's poor penetration rates, and makes an extraordinary case for the bright future success of senior living that the Aging Industry somehow fails to advance. David Slomovic was, much like you, thrown into this world with no notice and no net. His trials and tribulations will illuminate your path to critical information and practical answers. This is a step-by-step playbook to understand what the Communities are trying to do to you, how to make the right decisions at each turn, and how to ultimately be the hero for yourself and your loved ones. This book is for those who need to know the meaning of the industry jargon as well as the choices available without manipulation. It is written for the senior living employee to realize their powerful role in this growing industry. And it is for the Owners, Executives, and Thought Leaders of senior living to see that a better way for all involved exists if they just present the product honestly and create the senior living communities they would want for themselves and their families. The Unicorn Project reveals hidden truths about seniors, employees, the most common transition mistakes, and even criminal law that you never expected or knew before. Join Mr. Slomovic on his mission of discovery as he takes you through his extraordinary journey from criminal Trial Attorney to Assisted Living mogul in his new stunning and controversial book, The Unicorn Project: Insider Secrets of Senior Living Plus the Ultimate Step-by-Step Guide to Assisted Living.