Directions 87

Directions 87
Author: Wilcord Publications
Publisher: Wilcord Publications
Total Pages: 144
Release: 1989-01-01
Genre: Art
ISBN: 9780823057566

Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction
Author: Nik Mahon
Publisher: Bloomsbury Publishing
Total Pages: 186
Release: 2017-11-02
Genre: Business & Economics
ISBN: 1350034568

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.