Directions 85 The Art Directors Club Of Toronto Show Annual
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The Art Directors' Club of Toronto
Author | : Art Directors Club of Toronto |
Publisher | : |
Total Pages | : 167 |
Release | : 1986 |
Genre | : Design |
ISBN | : |
The Art Directors Club of Toronto Show Annual
Author | : Art Directors Club of Toronto |
Publisher | : Toronto, Art Directors Club of Toronto. |
Total Pages | : 85 |
Release | : 1951 |
Genre | : |
ISBN | : |
Directions 87
Author | : Wilcord Publications |
Publisher | : Wilcord Publications |
Total Pages | : 144 |
Release | : 1989-01-01 |
Genre | : Art |
ISBN | : 9780823057566 |
Basics Advertising 02: Art Direction
Author | : Nik Mahon |
Publisher | : Bloomsbury Publishing |
Total Pages | : 186 |
Release | : 2017-11-02 |
Genre | : Business & Economics |
ISBN | : 1350034568 |
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.