Direccion De Marketing Fundamentos Y Aplicaciones
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| Author | : Gary Armstrong |
| Publisher | : Pearson Educación |
| Total Pages | : 686 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
| Author | : Jaime Rivera Camino |
| Publisher | : ESIC Editorial |
| Total Pages | : 24 |
| Release | : 2009-10-13 |
| Genre | : Business & Economics |
| ISBN | : 8473566416 |
El libro tiene una orientación práctica, pues está dirigido a mostrar las principales decisiones que deben tomar los directivos para satisfacer a sus mercados en un entorno altamente competitivo. Por tanto, el libro presenta conceptos y aplicaciones claves para profesionales y estudiantes interesados en la disciplina del marketing. Trata de reproducir el proceso estratégico y operativo del marketing para ofrecer conceptos aplicables a todo tipo de empresas y mercados. La obra realiza un recorrido por: • Las características del marketing, su aplicabilidad en las empresas y para mostrar los diferentes tipos de entorno que pueden condicionarlo. • Las decisiones que pueden restringir la función comercial: como segmentar para evaluar y predecir la demanda, y cuáles son las variables que deben conocerse para investigar la conducta de compra de los mercados. • El plan del marketing como el eje del proceso directivo, ya que se muestra como el puente entre la estrategia y los planes operativos de la mezcla de marketing. • Y las políticas sobre producto, precio, distribución y comunicación que deben dirigir las empresas para satisfacer exitosamente a sus mercados. Todos los capítulos siguen la misma estructura para facilitar la comprensión del material presentado en el libro. En las primeras páginas de cada capítulo se ofrecen un índice y los objetivos del tema. Después de una breve lectura introductoria, sigue la exposición del tema y se concluye con un resumen del capítulo, un caso práctico y varias cuestiones a debatir. Asimismo, todos los capítulos están ilustrados con esquemas y ejemplos de la aplicabilidad práctica de los conceptos desarrollados. Así, los directivos pueden encontrar en este libro una guía para sus decisiones estratégicas y operativas. Los estudiantes pueden disponer de un texto que puede guiarles en su interés de conocer los principales aspectos de la dirección de marketing. Y los profesores pueden usar de forma articulada o aislada cada capítulo para desarrollar seminarios o módulos de diferente duración didáctica. Índice: Parte I: Fundamentos del marketing. 1.- Marketing: conceptos y dimensiones. 2.- Entorno y globalización. Parte II: Función comercial. 3.- Segmentación del mercado. 4.- La demanda. 5.- Comportamiento del consumidor. Parte III: Estrategias de marketing. 7.- Planificación, organización y control de la estrategia de marketing. 8.- El producto: concepto y gestión. 9.- El precio. 10.- La distribución. 11.- La comunicación: la publicidad. 12. La promoción.- Casos prácticos.- Bibliografía.
| Author | : Dawn Iacobucci |
| Publisher | : |
| Total Pages | : 244 |
| Release | : 2014 |
| Genre | : |
| ISBN | : 9781305044074 |
| Author | : Dawn Iacobucci |
| Publisher | : Cengage Learning |
| Total Pages | : 336 |
| Release | : 2021-08-02 |
| Genre | : Business & Economics |
| ISBN | : 9780357635087 |
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing plans to help companies succeed. Revised chapters, updated explanations, new mini-cases and the latest examples depict global marketing, ethics and social media marketing in action. This edition emphasizes the importance of theory with a framework that demonstrates the interrelationship of marketing concepts and decisions. Leading cases from Harvard, Darden and Ivey further reinforce the relevance of what you are learning. MindTap digital resources offer interactive content that connects the latest marketing management principles to business success.
| Author | : Carlos J. Campo |
| Publisher | : Editorial UOC |
| Total Pages | : 251 |
| Release | : 2016-06-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 8490649316 |
El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.
| Author | : Dagoberto Páramo Morales |
| Publisher | : Lulu.com |
| Total Pages | : 123 |
| Release | : 2013-08-08 |
| Genre | : Business & Economics |
| ISBN | : 1291517715 |
El libro ofrece al público en general una mirada cultural sobre el fenómeno de la pirámides financieras y facilita al lector su entendimiento, debido a que utiliza un lenguaje sencillo sin desde luego perder la rigurosidad investigativa.
| Author | : Zura Kakushadze |
| Publisher | : Springer |
| Total Pages | : 480 |
| Release | : 2018-12-13 |
| Genre | : Business & Economics |
| ISBN | : 3030027929 |
The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
| Author | : Averill Law |
| Publisher | : McGraw-Hill Science/Engineering/Math |
| Total Pages | : 792 |
| Release | : 2006-07-21 |
| Genre | : Technology & Engineering |
| ISBN | : 9780073294414 |
Since the publication of the first edition in 1982, the goal of Simulation Modeling and Analysis has always been to provide a comprehensive, state-of-the-art, and technically correct treatment of all important aspects of a simulation study. The book strives to make this material understandable by the use of intuition and numerous figures, examples, and problems. It is equally well suited for use in university courses, simulation practice, and self study. The book is widely regarded as the “bible” of simulation and now has more than 100,000 copies in print. The book can serve as the primary text for a variety of courses; for example: • A first course in simulation at the junior, senior, or beginning-graduate-student level in engineering, manufacturing, business, or computer science (Chaps. 1 through 4, and parts of Chaps. 5 through 9). At the end of such a course, the students will be prepared to carry out complete and effective simulation studies, and to take advanced simulation courses. • A second course in simulation for graduate students in any of the above disciplines (most of Chaps. 5 through 12). After completing this course, the student should be familiar with the more advanced methodological issues involved in a simulation study, and should be prepared to understand and conduct simulation research. • An introduction to simulation as part of a general course in operations research or management science (part of Chaps. 1, 3, 5, 6, and 9).
| Author | : Bernan Associates |
| Publisher | : |
| Total Pages | : |
| Release | : 1977 |
| Genre | : |
| ISBN | : 9789230012557 |
| Author | : Heather T. Herdman |
| Publisher | : Thieme |
| Total Pages | : 526 |
| Release | : 2017-06-28 |
| Genre | : Medical |
| ISBN | : 1626239304 |
Fully updated and revised by authors T. Heather Herdman, PhD, RN, FNI, and Shigemi Kamitsuru, PhD, RN, FNI, Nursing Diagnoses: Definitions and Classification 2018-2020, Eleventh Edition is the definitive guide to nursing diagnoses, as reviewed and approved by NANDA International (NANDA-I). In this new edition of a seminal text, the authors have written all introductory chapters at an undergraduate nursing level, providing the critical information needed for nurses to understand assessment, its link to diagnosis and clinical reasoning, and the purpose and use of taxonomic structure for the nurse at the bedside. Other changes include: 18 new nursing diagnoses and 72 revised diagnoses Updates to 11 nursing diagnosis labels, ensuring they are consistent with current literature and reflect a human response Modifications to the vast majority of the nursing diagnosis definitions, including especially Risk Diagnoses Standardization of diagnostic indicator terms (defining characteristics, related factors, risk factors, associated conditions, and at-risk populations) to further aid clarity for readers and clinicians Coding of all diagnostic indicator terms for those using electronic versions of the terminology Web-based resources include chapter and reference lists for new diagnoses Rigorously updated and revised, Nursing Diagnoses: Definitions and Classification 2018-2020, Eleventh Edition is a must-have resource for all nursing students, professional nurses, nurse educators, nurse informaticists, and nurse administrators.
