Unleashing the Power of Digital Signage

Unleashing the Power of Digital Signage
Author: Keith Kelsen
Publisher: CRC Press
Total Pages: 255
Release: 2012-11-12
Genre: Language Arts & Disciplines
ISBN: 1136023860

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

Digital Signage

Digital Signage
Author: Jimmy Schaeffler
Publisher: CRC Press
Total Pages: 296
Release: 2012-09-10
Genre: Language Arts & Disciplines
ISBN: 1136031545

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Digital Signage Broadcasting

Digital Signage Broadcasting
Author: Lars-Ingemar Lundstrom
Publisher: Taylor & Francis
Total Pages: 354
Release: 2013-05-02
Genre: Language Arts & Disciplines
ISBN: 1136032096

Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas. Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite. Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

Smart Digital Signage

Smart Digital Signage
Author: Johan Hallen
Publisher: GRIN Verlag
Total Pages: 49
Release: 2016-09-07
Genre: Business & Economics
ISBN: 3668293554

Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A (5,0), Stockholm University (Department of Computer and Systems Sciences), course: Bachelor thesis in computer and systems sciences (IB015F), 15 hec, language: English, abstract: Within the topic of Internet of Things (IoT) smart objects are a key concept. The concept of making everyday objects smart. Smart objects that can understand and react to their environment, creating a smart environment. However, with the fast technological development leading to more smart environments in the physical world, not much research has been done on how this will influence users from an Environmental Psychology perspective. Earlier research on smart technologies has shown that users who received real-time feedback on their behavior got their attitude influenced and also changed their behavior, creating an interest to further explore the possibilities and impact of this technology. Marketing researchers have done Environmental Psychology studies for a long time to examine how other environmental stimuli (light, music, scents and digital signage etc.) influence people’s perception, emotions and behaviors using the Mehrabian-Russell model to build stimulating environments also known as atmospherics. This study aims to solve the lack of research on how the emerging smart environments will influence consumers. With the following research question: “How will a retail example of a smart environment influence consumers from an environmental psychology perspective?” The research strategy was a scenario-based case study, where the participants got to experience a retail scenario with a simulated smart environment. The data collection method were in-depth semi-structured interviews that was conducted on 10 participants, randomly selected. Thereafter a thematic analysis was conducted as a data analysis method. Data extracts were theory driven coded and categorized under the environmental psychology themes.

The Digital Signage Playbook

The Digital Signage Playbook
Author: Paul Flanigan
Publisher: Lulu.com
Total Pages: 140
Release: 2015-08-19
Genre: Business & Economics
ISBN: 1329536118

The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.

Pervasive Computing

Pervasive Computing
Author: Hideyuki Tokuda
Publisher: Springer
Total Pages: 421
Release: 2009-05-04
Genre: Computers
ISBN: 3642015166

This book constitutes the refereed proceedings of the 7th International Conference on Pervasive Computing, Pervasive 2009, held in Nara, Japan, in May 2009. The 20 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 147 initial submissions. The papers are organized in topical sections on digital displays, navigation, at home with pervasive applications, sensors, sensors, everywhere, working together, tagging and tracking, methods and tools, and the importance of context.

Ambient Intelligence

Ambient Intelligence
Author: Manfred Tscheligi
Publisher: Springer Science & Business Media
Total Pages: 299
Release: 2009-11-05
Genre: Computers
ISBN: 3642054072

This book constitutes the refereed proceedings of the Third European Conference on Ambient Intelligence, AmI 2009, held in Salzburg, Austria, in November 2009. The 21 revised full papers and 10 short papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on sensing, reasoning and sensing, ambient technology, ambient assisted living, applications and studies, methods and tools and reasoning and adaption.

Communication Technology Update and Fundamentals

Communication Technology Update and Fundamentals
Author: August E. Grant
Publisher: CRC Press
Total Pages: 321
Release: 2014-08-07
Genre: Computers
ISBN: 1317907914

A classic now in its 14th edition, Communication Technology Update and Fundamentals is the single best resource for students and professionals looking to brush up on how these technologies have developed, grown, and converged, as well as what’s in store for the future. It begins by developing the communication technology framework—the history, ecosystem, and structure—then delves into each type of technology, including everything from mass media, to computers and consumer electronics, to networking technologies. Each chapter is written by faculty and industry experts who provide snapshots of the state of each individual field, altogether providing a broad overview of the role communication technologies play in our everyday lives. Key features: Gives students and professionals the latest information in all areas of communication technology The companion website offers updated information and useful links to related industry resources, and an instructor site provides a sample syllabus and a test bank This edition features new chapters on automotive telematics, digital health, and telepresence, as well as expanded coverage of tablets/phablets and 4K (ultra high definition television)

Green and Smart Technology with Sensor Applications

Green and Smart Technology with Sensor Applications
Author: Hyun-seob Cho
Publisher: Springer
Total Pages: 429
Release: 2012-11-07
Genre: Computers
ISBN: 3642352510

This book comprises the refereed proceedings of the two International Conference on Green and Smart Technology, GST 2012, and on Sensor and Its Applications, SIA 2012, held in Jeju Island, Korea, in November/December 2012. The papers presented were carefully reviewed and selected from numerous submissions and focus on the various aspects of green and smart technology with sensor applications.

Ambient Intelligence and Future Trends -

Ambient Intelligence and Future Trends -
Author: Juan Manuel Corchado Rodríguez
Publisher: Springer Science & Business Media
Total Pages: 260
Release: 2010-05-12
Genre: Technology & Engineering
ISBN: 3642132685

ISAmI is the International Symposium on Ambient Intelligence, aiming to bring together researchers from various disciplines that constitute the scientific field of Ambient Intelligence to present and discuss the latest results, new ideas, projects and lessons obtained from recent experiences in building AmI systems. This volume presents the papers that have been accepted in this first edition. These papers reports on innovative results and advances achieved recently in this area.