Digital Presences Of Organizations
Download Digital Presences Of Organizations full books in PDF, epub, and Kindle. Read online free Digital Presences Of Organizations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Nathalie Pinède |
| Publisher | : John Wiley & Sons |
| Total Pages | : 372 |
| Release | : 2024-08-13 |
| Genre | : Computers |
| ISBN | : 1789451043 |
Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels. Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes. The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.
| Author | : Santos, José Duarte |
| Publisher | : IGI Global |
| Total Pages | : 381 |
| Release | : 2021-11-19 |
| Genre | : Business & Economics |
| ISBN | : 179981632X |
Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 340 |
| Release | : 2021-02-19 |
| Genre | : Business & Economics |
| ISBN | : 1800712642 |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
| Author | : Theofanidis, Faidon |
| Publisher | : IGI Global |
| Total Pages | : 321 |
| Release | : 2024-02-27 |
| Genre | : Business & Economics |
| ISBN | : |
In the ever-evolving landscape of the modern business world, a critical challenge has emerged at the crossroads of digital transformation and sustainable development. Businesses grapple with the need to adapt to digitalization while ensuring their practices align with the imperatives of sustainability. The complexities of this intersection demand innovative solutions and profound insights. Enter Digital Transformation and Sustainable Development in Cities and Organizations a groundbreaking book that unravels the intricacies of this challenge and provides a comprehensive roadmap for organizations navigating the digital age with a commitment to sustainability. Traditional business models are rendered obsolete as the relentless march of digitalization transforms industries. Amidst this upheaval, the imperative to embrace sustainable practices often takes a backseat. Businesses face the daunting task of navigating this dual challenge staying technologically relevant while safeguarding the environment and societal well-being. The consequences of overlooking this intersection are profound, leading to missed opportunities for growth and contributing to the escalating threats posed by climate change. The need for a cohesive guide that addresses these intertwined challenges has never been more urgent.
| Author | : Atharva R. Chandkar |
| Publisher | : Atharva R. Chandkar & Suraj Pangarkar |
| Total Pages | : 125 |
| Release | : 2021-09-15 |
| Genre | : Antiques & Collectibles |
| ISBN | : |
This book focuses on three major topics, i.e., defining the term personal digital presence, defining the various elements/tools that can be used to leverage personal digital presence, and furthermore framing an ideal strategy for people working in various fields. Many people think the word digital presence is specifically meant for businesses, and a relatively small number of individuals are aware of the importance of personal digital presence. This book helps individuals to frame out his/her strategy to leverage personal digital presence, build a good personality and indeed stand ahead of the competition in many spheres of life.
| Author | : Gillian Symon |
| Publisher | : Oxford University Press |
| Total Pages | : 320 |
| Release | : 2021-10-21 |
| Genre | : Business & Economics |
| ISBN | : 0192604783 |
Digital work has become increasingly common, taking a wide variety of forms including working from home, mobile work, gig work, crowdsourcing, and online volunteering. It is organizationally, interpretively, spatially, and temporally complex. An array of innovative methodologies have begun to emerge to capture this complexity, whether through re-purposing existing tools, devising entirely novel methods, or mixing old and new. This volume brings together some of these techniques in an accessible sourcebook for management, business, organizational, and work researchers. It presents a range of innovative methods which capture and analyse digitally-related work practices through reflexive accounts of real-world research projects, and elucidates the range of challenges such methods may raise for research practice. It outlines debates and recommendations, and provides further reading and information to support research practice. The book is organised in four sections that reflect different areas of focus and methodological approaches: working with screens; digital working practices; distributed work and organizing; and digital traces of work. It then concludes by reflecting on the methodological issues, research ethics, requisite skills, and future of research given the intensification of digital work during a global pandemic that has impacted all aspects of our lives.
| Author | : Rolf Dornberger |
| Publisher | : Springer Nature |
| Total Pages | : 323 |
| Release | : 2020-07-07 |
| Genre | : Technology & Engineering |
| ISBN | : 3030483320 |
This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.
| Author | : Lisa Welchman |
| Publisher | : Rosenfeld Media |
| Total Pages | : 250 |
| Release | : 2015-02-01 |
| Genre | : Business & Economics |
| ISBN | : 1933820829 |
Few organizations realize a return on their digital investment. They’re distracted by political infighting and technology-first solutions. To reach the next level, organizations must realign their assets—people, content, and technology—by practicing the discipline of digital governance. Managing Chaos inspires new and necessary conversations about digital governance and its transformative power to support creativity, real collaboration, digital quality, and online growth.
| Author | : Gordon Fletcher |
| Publisher | : Routledge |
| Total Pages | : 231 |
| Release | : 2021-07-29 |
| Genre | : Business & Economics |
| ISBN | : 1000416550 |
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
| Author | : Chris Thompson |
| Publisher | : Chris Thompson |
| Total Pages | : 60 |
| Release | : 2023-04-30 |
| Genre | : Business & Economics |
| ISBN | : |
Digital marketing is constantly evolving, and staying up to date with the latest trends and strategies is essential for success. In this comprehensive guide, an experienced digital marketer shares their expertise gained from over 20 years in the industry. Covering everything from building a digital marketing team and infrastructure, to creating effective campaigns and measuring performance, this book provides a step-by-step roadmap for achieving digital domination. Readers will learn how to develop a marketing automation strategy, create a content marketing plan, build a social media presence, and utilize search engine marketing and email marketing to their fullest potential. They'll also gain insights on emerging technologies such as virtual and augmented reality, artificial intelligence, and machine learning, and how to leverage them in their digital marketing efforts. The book doesn't stop at just providing information; it also offers practical tips and advice on managing digital marketing budgets, building a brand online, engaging with customers, and optimizing websites and landing pages. With motivational quotes and real-life examples peppered throughout, readers will find the book not only informative, but also inspiring. Whether you're a seasoned digital marketer looking to take your skills to the next level, or a business owner wanting to master the digital landscape, this guide is the ultimate resource for achieving digital domination. So, get ready to take your digital marketing game to the next level and become a leader in your industry.
