Digital Influencer
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| Author | : John Lincoln |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : 0 |
| Release | : 2016-02-16 |
| Genre | : Influence (Psychology) |
| ISBN | : 9781532790911 |
"This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your record. It will provide direction in how to educate yourself, create compelling content, -harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry."--Pages [7-8].
| Author | : Sara McCorquodale |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 224 |
| Release | : 2019-09-05 |
| Genre | : Business & Economics |
| ISBN | : 1472972007 |
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
| Author | : Joel Backaler |
| Publisher | : Springer |
| Total Pages | : 221 |
| Release | : 2018-08-22 |
| Genre | : Business & Economics |
| ISBN | : 3319783963 |
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
| Author | : Teixeira, Sandrina |
| Publisher | : IGI Global |
| Total Pages | : 388 |
| Release | : 2023-12-08 |
| Genre | : Business & Economics |
| ISBN | : |
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
| Author | : Aron Levin |
| Publisher | : Apress |
| Total Pages | : 170 |
| Release | : 2019-11-30 |
| Genre | : Business & Economics |
| ISBN | : 1484255038 |
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
| Author | : Roy Hope |
| Publisher | : Richards Education |
| Total Pages | : 150 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
In the dynamic world of social media, the power of influence is undeniable. Whether you're an aspiring content creator or seeking to elevate your digital presence, "The Influencer’s Edge: Mastering the Art of Digital Charisma" offers a comprehensive roadmap to achieving success and making a lasting impact online. Authored by a seasoned expert in digital marketing, this book is packed with actionable strategies, insightful tips, and practical advice across ten detailed chapters. From crafting compelling content and engaging a loyal audience to forging lucrative partnerships and scaling your personal brand, every aspect of the influencer journey is covered. Learn how to define your niche, master content creation, grow and engage your audience, monetize your influence, and much more. Navigate the complexities of brand collaborations, manage your online presence effectively, and stay ahead of industry trends to keep your content fresh and relevant. "The Influencer’s Edge" is more than just a guide—it's your mentor in print, equipping you with everything you need to know to build a thriving digital empire. Ready to transform your passion into a profession? Your journey starts here.
| Author | : Catalina Goanta |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 341 |
| Release | : 2020-05-29 |
| Genre | : Law |
| ISBN | : 1788978285 |
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
| Author | : Jason Falls |
| Publisher | : Entrepreneur Press |
| Total Pages | : 163 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1613084471 |
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
| Author | : Daniel Chandler |
| Publisher | : Oxford University Press |
| Total Pages | : 257 |
| Release | : 2016-03-03 |
| Genre | : Computers |
| ISBN | : 0192518526 |
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
| Author | : Duncan Brown |
| Publisher | : Routledge |
| Total Pages | : 252 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0750686006 |
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
