Digital Horizons: Navigating the New Age of Marketing

Digital Horizons: Navigating the New Age of Marketing
Author: Munir Hossain
Publisher: Ocleno
Total Pages: 10
Release: 2023-10-12
Genre: Business & Economics
ISBN:

Dive into the Digital Revolution! 'Digital Horizons: Navigating the New Age of Marketing' is your comprehensive guide through the intricate realms of modern marketing. From the early days of the internet to the cutting-edge technologies of artificial intelligence and blockchain, this book unravels the complexities of the digital landscape. Explore the foundations of digital marketing, learning how to craft compelling online presences, captivate audiences on social media, and decode the vast universe of digital analytics. Delve into the future with immersive experiences in augmented and virtual reality, the power of voice search, and the transformative potential of blockchain technology. Navigate the ethical challenges of personalization and data privacy, ensuring your marketing practices are not just effective but also ethical and sustainable. With deep insights into emerging trends, interactive technologies, and ethical considerations, 'Digital Horizons' equips you with the knowledge and skills to thrive in the ever-changing world of digital marketing. Whether you're a budding entrepreneur, a seasoned marketer, or anyone curious about the digital landscape, this book is your passport to mastering the art and science of modern marketing. Embark on a journey that transcends traditional boundaries and unlocks the limitless potential of digital marketing. The horizon is digital—let this book be your guide!

Digital Horizons: Navigating the Unseen Realms of Marketing

Digital Horizons: Navigating the Unseen Realms of Marketing
Author: Suman Chatterjee
Publisher: Ocleno
Total Pages: 15
Release: 2023-10-16
Genre: Business & Economics
ISBN:

"Digital Realm" is your compass through the dynamic world of digital marketing. From decoding consumer behavior to mastering social media, this comprehensive guide takes you on a journey from basics to cutting-edge technologies. Explore the art of storytelling, navigate social media dynamics, and embrace AI, all while staying ethically grounded. Whether you're a marketer, entrepreneur, or curious mind, this book equips you with essential strategies for thriving in the digital landscape. Embark on this transformative journey and shape your online success today.

Digital Horizons

Digital Horizons
Author: Roman Kucak
Publisher: RKM.House
Total Pages: 106
Release: 2024-04-06
Genre: Business & Economics
ISBN:

Embark on a journey through the evolution of online marketing, from its humble beginnings to its AI-driven future. Explore SEO, social media, mobile strategies, and data-driven insights. Whether you're a seasoned marketer or an aspiring entrepreneur, unlock the secrets to thriving in the digital age!

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Digital Canvas: Navigating the ICT Universe

The Digital Canvas: Navigating the ICT Universe
Author: S M Ali Afsar Sayor
Publisher: Ocleno
Total Pages: 12
Release: 2023-10-13
Genre: Education
ISBN:

'The Digital Canvas: Navigating the ICT Universe,' a comprehensive exploration of the ever-expanding world of Information and Communication Technology (ICT). In this captivating journey through seven illuminating chapters, readers will unravel the fascinating evolution of technology, from the abacus to quantum computing, discovering the transformative power that has shaped our modern existence. Delve deep into the heart of the digital revolution, where the pioneers of computing paved the way for our interconnected world. Explore the intricacies of the internet, data science, and cybersecurity, understanding the pulse of the digital age. Witness the dynamic synergy between ICT and businesses, education, healthcare, and societal structures, illuminating the transformative impact of technology on our lives. Embark on a voyage through emerging technologies, from blockchain to biotechnology, unraveling the limitless potential that awaits us. Discover the critical importance of digital literacy and inclusivity, recognizing these skills as fundamental human rights in the digital era. 'The Digital Canvas' is not just a book; it's a roadmap to navigate the digital universe. Whether you're a tech enthusiast, a curious learner, or a business leader shaping the future, this book offers profound insights, engaging narratives, and thought-provoking discussions. Join us on this enlightening journey, where the boundaries of imagination meet the endless possibilities of technology, creating a vibrant tapestry of innovation and empowerment for all."

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Aleksej Heinze
Publisher: Taylor & Francis
Total Pages: 346
Release: 2016-11-18
Genre: Business & Economics
ISBN: 1317422120

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Digitally Curious

Digitally Curious
Author: Andrew Grill
Publisher: John Wiley & Sons
Total Pages: 343
Release: 2024-09-23
Genre: Business & Economics
ISBN: 1394217005

A straightforward and accessible explainer of new and upcoming technologies for business leaders In Digitally Curious: Your guide to navigating the future of AI and all things tech, futurist, speaker, and technology trends expert Andrew Grill delivers an easy-to-follow and incisive discussion of current and future technologies, as well as how leading companies are deploying them. The author examines critical business concepts, like the future of work, from a technical and human-centric point of view and how Artificial Intelligence will impact us at work and in society. He includes a broad range of relevant technologies and platforms, offering examples that will be immediately relevant to any industry and business. Digitally Curious offers recent and relevant examples via accessible and revealing interviews with global business leaders from various fields. The book also provides: Actionable insights and end-of-chapter takeaways, with links to further information and additional resources Complimentary access to a companion website created and updated by the author, a 30-year veteran of technology and business Immediately applicable steps you can implement right away to create positive change in your business Digitally Curious is perfect for managers, executives, board members, and other business leaders. It is the ideal resource for anyone looking for a simple and straightforward explanation of how new and upcoming tech and digital trends will impact you at work and in broader society.

Developing Digital Marketing

Developing Digital Marketing
Author: Park Thaichon
Publisher: Emerald Group Publishing
Total Pages: 139
Release: 2021-06-11
Genre: Business & Economics
ISBN: 1800713509

Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

The Maverick Mindset: Navigating Entrepreneurship and Freelancing in the Modern Era

The Maverick Mindset: Navigating Entrepreneurship and Freelancing in the Modern Era
Author: Abdus Samad Azad
Publisher: Ocleno
Total Pages: 22
Release: 2024-06-13
Genre: Business & Economics
ISBN:

Embark on a transformative journey into the dynamic world of entrepreneurship and freelancing with "Mavericks Unleashed." In this captivating exploration, readers are invited to unlock their inner maverick and discover the secrets to success in the modern business landscape. From the genesis of entrepreneurship to the future of work, this book offers a comprehensive roadmap for navigating the challenges and opportunities of the entrepreneurial journey. Through insightful analysis, compelling stories, and practical guidance, "Mavericks Unleashed" delves deep into the mindset, strategies, and skills needed to thrive as an entrepreneur or freelancer. From cultivating resilience in the face of adversity to harnessing the power of networking to embracing uncertainty as a catalyst for growth, readers will gain invaluable insights into the art and science of entrepreneurship. Packed with actionable advice and inspiring anecdotes, "Mavericks Unleashed" empowers readers to embrace their entrepreneurial spirit fully and create businesses and lives that defy convention. Whether you're a seasoned entrepreneur, a budding freelancer, or simply someone with a dream, this book is your essential guide to unleashing your inner maverick and achieving success on your own terms.