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| Author | : Charles Doyle |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 450 |
| Release | : 2011-03-24 |
| Genre | : Business & Economics |
| ISBN | : 0199590230 |
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
| Author | : Peter D. Bennett |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 344 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
| Author | : Norman A. P. Govoni |
| Publisher | : SAGE |
| Total Pages | : 260 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780761927716 |
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
| Author | : Norman Hart |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2012-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1136008349 |
The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
| Author | : Michael J. Baker |
| Publisher | : New York : Nichols Publishing Company |
| Total Pages | : 234 |
| Release | : 1984 |
| Genre | : Business & Economics |
| ISBN | : |
Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
| Author | : Jonathan Law |
| Publisher | : OUP Oxford |
| Total Pages | : 999 |
| Release | : 2009-01-01 |
| Genre | : Business & Economics |
| ISBN | : 0191036722 |
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
| Author | : Azaz Motiwala |
| Publisher | : Lulu.com |
| Total Pages | : 296 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 1435705122 |
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
| Author | : Jerry M. Rosenberg |
| Publisher | : Wiley |
| Total Pages | : 390 |
| Release | : 1995-03-02 |
| Genre | : Business & Economics |
| ISBN | : 9780471025023 |
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
| Author | : Daniel Chandler |
| Publisher | : Oxford University Press |
| Total Pages | : 722 |
| Release | : 2016-08-17 |
| Genre | : Performing Arts |
| ISBN | : 019105755X |
The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.
