Dictionary Of Advertising And Marketing Concepts
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| Author | : Arthur Asa Berger |
| Publisher | : Routledge |
| Total Pages | : 200 |
| Release | : 2016-07-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1315430517 |
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
| Author | : Mark N. Clemente |
| Publisher | : clementebooks |
| Total Pages | : 502 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 0971943400 |
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
| Author | : Arthur Asa Berger |
| Publisher | : Routledge |
| Total Pages | : 144 |
| Release | : 2016-07 |
| Genre | : Business & Economics |
| ISBN | : 1315430525 |
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
| Author | : Charles Doyle |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 450 |
| Release | : 2011-03-24 |
| Genre | : Business & Economics |
| ISBN | : 0199590230 |
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
| Author | : Michael J. Baker |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 1985-06-18 |
| Genre | : Business & Economics |
| ISBN | : 9780333393321 |
| Author | : Jerry M. Rosenberg |
| Publisher | : Wiley |
| Total Pages | : 390 |
| Release | : 1995-03-02 |
| Genre | : Business & Economics |
| ISBN | : 9780471025023 |
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
| Author | : Michael John Baker |
| Publisher | : Palgrave |
| Total Pages | : 293 |
| Release | : 1998 |
| Genre | : Advertising |
| ISBN | : 9780333715666 |
| Author | : Azaz Motiwala |
| Publisher | : Lulu.com |
| Total Pages | : 296 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 1435705122 |
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
| Author | : Mark N. Clemente |
| Publisher | : Clementebooks |
| Total Pages | : 0 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780971943421 |
A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries.
| Author | : Jane Imber |
| Publisher | : Barrons Educational Series |
| Total Pages | : 0 |
| Release | : 2008-07-01 |
| Genre | : Business & Economics |
| ISBN | : 9780764139352 |
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.
