Development of the Craft Beer Industry in Germany

Development of the Craft Beer Industry in Germany
Author: Hanna Kattilakoski
Publisher: GRIN Verlag
Total Pages: 19
Release: 2020-07-08
Genre: Business & Economics
ISBN: 3346199924

Seminar paper from the year 2016 in the subject Business economics - Industrial Management, grade: 90.00, Cologne Business School Köln, course: Strategic Management, language: English, abstract: Beer has been an integral part of German culture for centuries, but the craft beer industry, a more recent market segment, has been evolving since the 1980s. This paper delves into the context of the craft beer industry in Germany, exploring the dimensions of industry development, the inhibitors affecting this development, and the intriguing paradox between compliance and choice. To comprehend the craft beer segment's position within the German beer market, it's essential to analyze industry development. Porter's five forces (competitors, buyers, suppliers, new entrants, substitutes) identify key players within the industry that require deeper examination. Industry development results from shifts in the underlying factors within the sector. This analysis offers insights into the future of the craft beer market. Industry development encompasses several categories, each with unique characteristics that signal potential shifts in the industry landscape. These dimensions will be further explored. In converging industries, companies become more alike, while divergence occurs when businesses introduce new models and differentiate themselves. The beer industry leans toward divergence, especially within the craft beer subsector. Craft beer is a product of this divergence, with brewers striving to offer unique experiences and flavors. Craft breweries focus on individuality and distinctive taste profiles, challenging the former homogeneity of beer. Craft beer can be divided into subcategories, such as microbreweries, brewpubs, contract brewing companies, and regional craft breweries. These segments showcase the industry's capacity for innovative business models, ensuring each craft brewer's uniqueness.

Economic Perspectives on Craft Beer

Economic Perspectives on Craft Beer
Author: Christian Garavaglia
Publisher: Springer
Total Pages: 513
Release: 2017-12-19
Genre: Business & Economics
ISBN: 3319582356

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

Gose

Gose
Author: Fal Allen
Publisher: Brewers Publications
Total Pages: 259
Release: 2018-09-07
Genre: Cooking
ISBN: 193846950X

Explore the sensation of tart, fruity and refreshing Gose-style beers, popular in Germany centuries ago and experiencing a renaissance today. Follow the development of this lightly sour wheat beer as it grew, then bordered on extinction, before surging into popularity due to the enthusiasm and experimentation of American craft brewers. Gose explores the history of this lightly sour wheat beer style, its traditional ingredients and special brewing techniques. Discover brewing methods from the Middle Ages and learn how to translate them to modern day beer. Learn about salinity, spices, and lactic acid as you experiment with Gose recipes from some of the best-known craft brewers of our time. This refreshing journey captures the innovation and experimentation that is occurring within the style and help you brew your own Gose-style beers.

Prost!

Prost!
Author: Horst D. Dornbusch
Publisher: Brewers Publications
Total Pages: 161
Release: 1998-03-03
Genre: Cooking
ISBN: 1938469283

Horst Dornbusch introduces you to the glorious world of German beer. Nowhere has the history of beer been so intimately intertwined with the political, religious, and cultural history of the land and its people as in Germany. Trace the 3,000-year-old story of German beer from its turbid beginnings among tribal bands in the forests to the crisp, clean gems we drink today. Discover German beer’s subtle secrets—find out what makes it special and sets it apart. Learn why Germany is arguably the greatest beer culture in the world. Examine the ingredients that go into authentic German beers and follow the processes that make these beers.

New Developments in the Brewing Industry

New Developments in the Brewing Industry
Author: Erik Strøjer Madsen
Publisher:
Total Pages: 349
Release: 2020
Genre: Business & Economics
ISBN: 0198854609

This book explores the role that institutions and ownership play in the transformation and development of the beer market and brewing industry, and the innovative ways in which breweries have adapted their strategies to respond to external challenges and the restructuring of the industry in recent years.

Altbier

Altbier
Author: Horst D. Dornbusch
Publisher: Brewers Publications
Total Pages: 192
Release: 2017-06-12
Genre: Cooking
ISBN: 1938469429

Brewed centuries ago by monks and nuns, this copper-colored, full-bodied ale has a proud and unbroken brewing tradition dating back to the beginning of civilization. Horst Dornbusch sheds light on the practices of commercial altbier makers, how the equipment and ingredients used affect its flavor, and how this full-bodied brew became one of Germany's most beloved beer styles. Recipes are included! Brewers Publications' Classic Beer Style Series is devoted to offering in-depth information on world-class beer styles by exploring their history, flavor profiles, brewing methods, recipes, and ingredients.

Beer in the Middle Ages and the Renaissance

Beer in the Middle Ages and the Renaissance
Author: Richard W. Unger
Publisher: University of Pennsylvania Press
Total Pages: 339
Release: 2013-05-22
Genre: History
ISBN: 0812203747

The beer of today—brewed from malted grain and hops, manufactured by large and often multinational corporations, frequently associated with young adults, sports, and drunkenness—is largely the result of scientific and industrial developments of the nineteenth century. Modern beer, however, has little in common with the drink that carried that name through the Middle Ages and Renaissance. Looking at a time when beer was often a nutritional necessity, was sometimes used as medicine, could be flavored with everything from the bark of fir trees to thyme and fresh eggs, and was consumed by men, women, and children alike, Beer in the Middle Ages and the Renaissance presents an extraordinarily detailed history of the business, art, and governance of brewing. During the medieval and early modern periods beer was as much a daily necessity as a source of inebriation and amusement. It was the beverage of choice of urban populations that lacked access to secure sources of potable water; a commodity of economic as well as social importance; a safe drink for daily consumption that was less expensive than wine; and a major source of tax revenue for the state. In Beer in the Middle Ages and the Renaissance, Richard W. Unger has written an encompassing study of beer as both a product and an economic force in Europe. Drawing from archives in the Low Countries and England to assemble an impressively complete history, Unger describes the transformation of the industry from small-scale production that was a basic part of housewifery to a highly regulated commercial enterprise dominated by the wealthy and overseen by government authorities. Looking at the intersecting technological, economic, cultural, and political changes that influenced the transformation of brewing over centuries, he traces how improvements in technology and in the distribution of information combined to standardize quality, showing how the process of urbanization created the concentrated markets essential for commercial production. Weaving together the stories of prosperous businessmen, skilled brewmasters, and small producers, this impressively researched overview of the social and cultural practices that surrounded the beer industry is rich in implication for the history of the period as a whole.

Brewing Battles

Brewing Battles
Author: Amy Mittelman
Publisher: Algora Publishing
Total Pages: 242
Release: 2008
Genre: Business & Economics
ISBN: 0875865747

Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

The Audacity of Hops

The Audacity of Hops
Author: Tom Acitelli
Publisher:
Total Pages: 418
Release: 2013
Genre: Business & Economics
ISBN: 1613743882

Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.

A History of Beer and Brewing

A History of Beer and Brewing
Author: Ian S Hornsey
Publisher: Royal Society of Chemistry
Total Pages: 761
Release: 2007-10-31
Genre: Technology & Engineering
ISBN: 1847550029

A History of Beer and Brewing provides a comprehensive account of the history of beer. Research carried out during the last quarter of the 20th century has permitted us to re-think the way in which some ancient civilizations went about their beer production. There have also been some highly innovative technical developments, many of which have led to the sophistication and efficiency of 21st century brewing methodology. A History of Beer and Brewing covers a time-span of around eight thousand years and in doing so: * Stimulates the reader to consider how, and why, the first fermented beverages might have originated * Establishes some of the parameters that encompass the diverse range of alcoholic beverages assigned the generic name 'beer' * Considers the possible means of dissemination of early brewing technologies from their Near Eastern origins The book is aimed at a wide readership particularly beer enthusiasts. However the use of original quotations and references associated with them should enable the serious scholar to delve into this subject in even greater depth.