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| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 130 |
| Release | : 1998 |
| Genre | : Medical |
| ISBN | : 9780761908197 |
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
| Author | : Jenny Kitzinger |
| Publisher | : SAGE |
| Total Pages | : 244 |
| Release | : 1999-02-22 |
| Genre | : Social Science |
| ISBN | : 9780761955689 |
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 238 |
| Release | : 2000-04-26 |
| Genre | : Medical |
| ISBN | : 9780761920717 |
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
| Author | : David L. Morgan |
| Publisher | : SAGE Publications |
| Total Pages | : 306 |
| Release | : 2018-07-13 |
| Genre | : Social Science |
| ISBN | : 1506327133 |
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
| Author | : Claudia Puchta |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 2004-02-28 |
| Genre | : Social Science |
| ISBN | : 9780761966913 |
0761966900.
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 140 |
| Release | : 1998 |
| Genre | : Reference |
| ISBN | : 9780761908210 |
Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
| Author | : Arlene Fink |
| Publisher | : SAGE |
| Total Pages | : 166 |
| Release | : 2003 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780761925798 |
Intended at helping readers prepare and use reliable and valid survey questions, this title shows readers how to: ask valid and reliable questions for the context; determine whether to use open or closed questions; and, choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 164 |
| Release | : 1998 |
| Genre | : Family & Relationships |
| ISBN | : 9780761908173 |
Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.
| Author | : David L. Morgan |
| Publisher | : SAGE |
| Total Pages | : 124 |
| Release | : 1998 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780761908180 |
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
| Author | : Sharon Vaughn |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 1996-01-18 |
| Genre | : Education |
| ISBN | : 9780803958937 |
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
