Developing a Commanding Personality
Author | : Charles Robert Coates |
Publisher | : Burnham, Incorporated |
Total Pages | : 188 |
Release | : 1981 |
Genre | : Psychology |
ISBN | : |
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Author | : Charles Robert Coates |
Publisher | : Burnham, Incorporated |
Total Pages | : 188 |
Release | : 1981 |
Genre | : Psychology |
ISBN | : |
Author | : John Aurther |
Publisher | : Lotus Press |
Total Pages | : 140 |
Release | : 2006 |
Genre | : |
ISBN | : 9788183820851 |
Author | : David A. Aaker |
Publisher | : Simon and Schuster |
Total Pages | : 365 |
Release | : 2012-10-01 |
Genre | : Business & Economics |
ISBN | : 1471104389 |
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Author | : Melody Wilding LMSW |
Publisher | : Chronicle Books |
Total Pages | : 265 |
Release | : 2021-05-04 |
Genre | : |
ISBN | : 1797201999 |
Regain your confidence at work, transform your sensitivity into a superpower Being highly attuned to your emotions, your environment, and the behavior of others can be the keys to success, but they can also lead to overthinking, overworking, and overgiving. It’s time to Trust Yourself. Over the last decade, award-winning human behavior expert and executive coach Melody Wilding, LMSW has helped thousands of Sensitive Strivers (highly sensitive, high-achieving professionals and leaders) get out of their own way. And now, in this groundbreaking book, Wilding offers practical, research-based strategies to reclaim control of your career and reach your full potential. You’ll discover: PRACTICAL STRATEGIES to harness your sensitivity and emotional intelligence, turning them into a superpower in the workplace. PROVEN TECHNIQUES to quiet your inner critic and make decisions with confidence. STEP-BY-STEP GUIDES to set healthy boundaries and protect your energy from difficult co-workers CONCRETE, ACTIONABLE TOOLS to develop resilience, bounce back from setbacks, and navigate workplace challenges with grace. WORD-FOR-WORD SCRIPTS to push back on extra work, promote your accomplishments, and more. Through her refreshingly approachable yet deeply empathetic approach, Wilding offers a life-changing roadmap that has helped readers across the globe to break the cycle of self-sabotage and self-doubt by transforming your perceived weaknesses into your biggest strengths.
Author | : Prashant Sharma |
Publisher | : BPB Publications |
Total Pages | : 238 |
Release | : 2018-06-02 |
Genre | : Computers |
ISBN | : 9387284646 |
This high-impact book has been written by an experienced industry professional with a corporate perspective. The author is a Master Trainer who approaches the soft skills training from the point of view of a corporate soft skills training. Written in a business storytelling format, the training in the book is imparted by a skillful industry leader. This has not been written as the theoretical exercise. No boring theory, no wasted time! Rather, each chapter has been approached as a working session: Imparting soft skills by solving real problems and discussing workable solutions which the reader can apply immediately and keep for life. The structure of the book is in the form of a Personal Development Compass developed by the author. Just as a compass guides travelers through their journey and helps them to reach their destination, in the same way, the Personal Development Compass too guides the reader to navigate their way through the maze of the different soft skills and help them to polish their personalities. The methodology applied is `Learning-By Doing': This approach can be summed up as follows: `Educate Briefly-Then Train at Length'- On other words, less focus on theory, more real-world action, and solutions. The training imparted in the book starts with the Personality Development objective in mind and then facilitates and demonstrates methods to achieve those objectives.VERTICAL 1: Theme: CONFIDENCEHeadings: RELATIONSHIPS & WELL-BEINGThis vertical helps the reader in gaining the mental strength, motivation & confidence to approach their lives with a Positive Mental Attitude. The ability to be optimistic even in dire situations enables them to develop Emotional Intelligence and have meaningful relationships with their peers and colleagues, paving the way for the next level of Competence.VERTICAL 2: Theme: COMPETENCEHeadings: COMMUNICATION & CAREERGood Communication is a huge demand from recruiters and employers today. In fact, it is a pre-requisite for success. Effective Communication helps the reader to get a head start in their careers. They are able to think fast and creatively, impress and convince others of their point of view, they develop good listening skills thereby gaining an edge over others. They become the candidates of choice for promotion and progress.VERTICAL 3: Theme: COURTESYHeadings: ETIQUETTE & HABITSThere is a popular saying: The First Impression is the last Impression. A good first impression is created through effective habits and an ability to say the right thing at the right time to the right person. To develop these skills, the reader learns to exhibit appropriate behavior in all situations: personal and professional. Sustained behavior becomes a habit. This then becomes part of the reader's basic nature. A Good professional need to have strong Language skills. Recognizing this need, the book has a section in every chapter that highlights important words and Business phrases used in the corporate industry along with their meanings.ContentsSoft Skills: An OverviewEmotional IntelligenceSelf-Image ManagementTeam building and cooperationTime Management and Goal SettingCommunication SkillsVerbal Communication Part 1Verbal Communication Part 2Non-Verbal CommunicationLevel 2: CareerLevel 3: Courtesy & HabitsResume Writing & Job ApplicationsGroup DiscussionPersonal Interviews and Interactions
Author | : N. A. Mistri |
Publisher | : |
Total Pages | : 376 |
Release | : 1971 |
Genre | : Conduct of life |
ISBN | : |
Author | : Angel Harrison |
Publisher | : Scientific e-Resources |
Total Pages | : 302 |
Release | : 2018-04-10 |
Genre | : |
ISBN | : 1839473142 |
Personality and Communication Development is comprehensive across the lifespan, in its range of personality constructs, and in its coverage of theoretical and methodological frameworks. This book highlights the need, importance and essence of personality and communication development. The book is a presentation of techniques to know, improve and develop the most sought-after attribute of a person, i.e., his or her personality. The language provided in the book is concise, lucid and forceful. It comprehends a vast array of subjects applicable to humanity. However, some factors which can really help in development of a better personality have been discussed in this book. The book emphasizes on the topics which are utterly relevant for students, budding managers, managers and professionals.
Author | : Arthur Pillans Laurie |
Publisher | : |
Total Pages | : 292 |
Release | : 1912 |
Genre | : Education |
ISBN | : |
Author | : Milan N. Vego |
Publisher | : Government Printing Office |
Total Pages | : 1496 |
Release | : 2009 |
Genre | : Health & Fitness |
ISBN | : 9781884733628 |
Smallholder farmers and pastoralists fulfil an invaluable yet undervalued role in conserving biodiversity. They act as guardians of locally adapted livestock breeds that can make use of even marginal environments under tough climatic conditions and therefore are a crucial resource for food security. But in addition, by sustaining animals on natural vegetation and as part of local ecosystems, these communities also make a significant contribution to the conservation of wild biodiversity and of cultural landscapes. This publication provides a glimpse into the often intricate knowledge systems that pastoralists and smallholder farmers have developed for the management of their breeds in specific production systems and it also describes the multitude of threats and challenges these often marginalized communities have to cope with.
Author | : Ram Nivas Kumar |
Publisher | : Ram Nivas Kumar |
Total Pages | : 149 |
Release | : |
Genre | : Body, Mind & Spirit |
ISBN | : |
We live in a developed society. And a developed society needs people behave well with one another. We expect from all individuals to have some decency and decorum. Also, we live in a computer age where one has to learn so much to impress others. Besides learning, one has to have some unique qualities for impressive personality. The great need of the day is to guide young generation properly and lead them to the path of peace and prosperity. Keeping this in view, the book has been written covering several aspects of personality development. This book is meant for every person having learning appetite who wants to make a mark in his life and put himself a cut above the rest.This book is dedicated to the students of India in high spirit and is divided into two parts: First part deals with the moral aspects of personality development, and the second part deals with the individual aspects of personality development. Some teachings of Swami Vivekananda and of Dr. A. P. J. Abdul Kalam were added too. The book has been written in a simple language and conversational style so that even a general student of English may grasp it easily. CONTENTS 1. MORAL ASPECTS OF PERSONALITY DEVELOPMENT 1. Definition of Personality 2. Essentials for Personality 3. Personality Matters Much 4. Improve Your Character 5. Stick to Your Guns 6. Change Yourself First 7. Check Your Negative Emotion 8. Mind Control 9. Self-Realization 10. Relieve Yourself 11. Positive Thinking 12. Teachings from the Gita II. INDIVIDUAL ASPECTS OF PERSONALITY DEVELOPMENT 1. Meaning of Personality 2. Meaning of Success 3. Change Yourself 4. Self-Confidence 5. No More Postponement 6. Do It Today 7. Goal Setting 8. Planning 9. Remove Your Nervousness 10. Think Positive 11. Sound Health 12. Depression 13. Stress 14. Magnetize Your Manners 15. Leadership and Motivation 16.Tact and Talent 17. Learning of Dr. APJ Abdul Kalam