Destination Sydney
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Author | : Robert Freestone |
Publisher | : UNSW Press |
Total Pages | : 256 |
Release | : 2006 |
Genre | : History |
ISBN | : 9780868409382 |
A focus on three critical and interrelated issues: population growth and change, community development, and cultural innovation. The book brings together stakeholders from across the spectrum--leading public intellectuals, commentators, practitioners and academics--in a lively exchange of views that cannot be ignored. All contributors share an interest in understanding Sydney and making it a better place to live and work. They include Elizabeth Farrelly (Sydney Morning Herald) and Bernard Salt (The Australian).
Author | : Steven Pike |
Publisher | : Routledge |
Total Pages | : 424 |
Release | : 2012-08-06 |
Genre | : Business & Economics |
ISBN | : 1136002650 |
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Author | : |
Publisher | : |
Total Pages | : 804 |
Release | : 1909 |
Genre | : Lumber trade |
ISBN | : |
Author | : Anuradha Chatterjee |
Publisher | : Copal Publishing Group |
Total Pages | : 110 |
Release | : 2016-09-12 |
Genre | : Architecture |
ISBN | : 9383419164 |
Built, Unbuilt, and Imagined Sydney presents the expanded field of architecture. It aims to show that the practice of architecture exceeds the work legally defensible under the title of the architect. Besides the design and construction of buildings, the disciplinary field of architecture consists of exhibition and display; discussions and lectures; competitions and visions of new public domains; interactions between art and architecture in the form of installations, performances, and public art; and ideas on new directions for the practice of architecture. The book, therefore, places emphasis on practice as an intellectual activity, in addition to the definition of the term informed by business and legal parameters. It is seen as the meaningful exercise of social, political, and critical knowledge, skills, and mindset in an urban, spatial, and tectonic condition. The practice is also a public act, mediated, legitimated, and made meaningful through its articulation in various institutional, public, and mediatic realms. The book focuses on built and unbuilt works (residential, commercial, interiors, and so on) in Sydney, inclusive of public art, object or furniture design, key invited or public lectures, studios, current projects in making, competitions, collaborations, exhibitions, installations, and outreach work. The focus is on the innovative and the original¾not the ordinary or the purely commercial.
Author | : Eric Richards |
Publisher | : |
Total Pages | : 454 |
Release | : 2008 |
Genre | : History |
ISBN | : |
In 1901 most Australians were loyal, white subjects of the British Empire with direct connections to Britain. Within a hundred years, following an unparalleled immigration program, its population was one of the most diverse on earth. No other country has achieved such radical social and demographic change in so short a time. Destination Australia tells the story of this extraordinary transformation. Against the odds, this change has caused minimal social disruption and tension. While immigration has generated some political and social anxieties, Australia has maintained a stable democracy and a coherent social fabric. One of the impressive achievements of this book is in explaining why this might be so. Eric Richards recounts the experiences of many individual migrants from all over the world, examines the dramas and challenges of officials involved in this grand experiment and ends up telling a truly remarkable story. Compelling and revealing, Destination Australia is essentially the Australian story of the twentieth century.
Author | : Luciano Baresi |
Publisher | : Springer |
Total Pages | : 591 |
Release | : 2007-08-13 |
Genre | : Computers |
ISBN | : 3540735976 |
With ever more commerce being done online, and the complexity of the world wide web growing every day, engineering the web has become a topic of growing contemporary relevance. This book constitutes the refereed proceedings of the 7th International Conference on Web Engineering, held in Como, Italy in July 2007. The 26 revised full papers and 13 revised short papers presented together with 9 demonstration papers, 4 industrial papers, and 4 papers of the doctoral symposium, were carefully reviewed and selected from 172 submissions.
Author | : Randal G. Stewart |
Publisher | : Routledge |
Total Pages | : 283 |
Release | : 2021-11-18 |
Genre | : Political Science |
ISBN | : 0429715528 |
Using the latest available data, Dr. Stewart provides a critical, historical study of the exploitation of a major agricultural resource by a developing country. It traces the political economy of Papua New Guinea's coffee industry from its pre-independence origins.
Author | : United States. Hydrographic Office |
Publisher | : |
Total Pages | : 556 |
Release | : 1931 |
Genre | : Pilot guides |
ISBN | : |
Author | : Youcheng Wang |
Publisher | : CABI |
Total Pages | : 380 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 1845937627 |
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Author | : |
Publisher | : |
Total Pages | : 894 |
Release | : 1886 |
Genre | : |
ISBN | : |