Destination India
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Author | : Janine R”ssiger |
Publisher | : Diplomica Verlag |
Total Pages | : 115 |
Release | : 2008-12 |
Genre | : Business & Economics |
ISBN | : 3836668459 |
In 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance. But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge of the unique characteristics of the Indian market and culture is vital. When a Western retailers has to decide if the Indian market is a possible destination, the company has to asses which facts speak in favor of India and which speak against the country's retail market. The Indian (retail) market provides both opportunities and challenges for Western retailers on a massive scale. This book starts with an overview of the opportunities of the Indian (retail) market such as growing consumption and a demographic advantage. The study also describes the challenges of the Indian market such as the weak infrastructure and the challenges the Indian culture provides. Based on this knowledge, the second part of the book introduces strategic decisions. Necessary adaptations to the Indian market, e.g. when dealing with Indian personnel or communicating with Indian customers, are discussed. Moreover, guidelines, e.g. for choosing the appropriate form of market entry and for choice of location, are presented as well. Finally, recommendations for Western retailers planning to enter the Indian retail market sum up the main results.
Author | : Tyagi, Pankaj Kumar |
Publisher | : IGI Global |
Total Pages | : 429 |
Release | : 2024-06-03 |
Genre | : Business & Economics |
ISBN | : |
The tourism and hospitality industry faces a significant sustainability challenge. Traditional practices prioritize short-term gains over long-term environmental and social well-being, leading to detrimental impacts on local communities, cultural heritage, and the natural environment. The industry's rapid growth and increasing demand for travel experiences worsen this unsustainable approach. Therefore, there is an urgent need for a paradigm shift towards regenerative practices that minimize negative impacts and actively contribute to the restoration and revitalization of destinations and communities. Examining Tourist Behaviors and Community Involvement in Destination Rejuvenation presents a timely and comprehensive solution to this pressing challenge. By exploring regenerative practices, the book offers a roadmap for industry stakeholders to transition towards sustainable models that prioritize environmental stewardship, cultural preservation, and community empowerment. Through a rich tapestry of theoretical insights, practical guidelines, and real-world case studies, the book equips academics, industry professionals, policymakers, and advocates with the tools and knowledge needed to transform the tourism and hospitality landscape.
Author | : |
Publisher | : |
Total Pages | : 556 |
Release | : 1928 |
Genre | : Congregational churches |
ISBN | : |
Vols. for 1828-1934 contain the Proceedings at large of the American Board of Commissioners for Foreign Missions.
Author | : |
Publisher | : |
Total Pages | : 676 |
Release | : 1926 |
Genre | : India |
ISBN | : |
Author | : Simon Hudson |
Publisher | : Taylor & Francis |
Total Pages | : 312 |
Release | : 2022-08-18 |
Genre | : Business & Economics |
ISBN | : 100063745X |
International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism.
Author | : |
Publisher | : |
Total Pages | : 558 |
Release | : 1928 |
Genre | : Congregational churches |
ISBN | : |
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1214 |
Release | : 2020-03-06 |
Genre | : Business & Economics |
ISBN | : 1799824705 |
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author | : Katy Colins |
Publisher | : Carina |
Total Pages | : 0 |
Release | : 2016-06-02 |
Genre | : Business |
ISBN | : 9780263923698 |
This is a story with real heart. We absolutely loved it.' - Heatthe perfect first-sunny-afternoon in the garden book!'- Kathleen GrayLet yourself go...
Author | : Rupa Rathee |
Publisher | : CRC Press |
Total Pages | : 185 |
Release | : 2022-12-29 |
Genre | : Business & Economics |
ISBN | : 1000574229 |
This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.
Author | : Dr. Shobha Menon Dr. Manoj Edward |
Publisher | : Archers & Elevators Publishing House |
Total Pages | : |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : 9388805755 |