A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations
Author: Sandra Oliver
Publisher: Routledge
Total Pages: 661
Release: 2004-04-22
Genre: Business & Economics
ISBN: 1134314477

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

Global Marketing

Global Marketing
Author: Kate Gillespie
Publisher: Routledge
Total Pages: 518
Release: 2021-09-30
Genre: Business & Economics
ISBN: 100043866X

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.

Designing for Global Markets 6

Designing for Global Markets 6
Author: International Workshop on Internationalisation of Products and Systems
Publisher:
Total Pages: 183
Release: 2004-07-01
Genre:
ISBN: 9780972218443

Proceedings of the annual International Workshop in Internationalisation of Products and Systems, Vancouver, B.C., Canada, 8-10 July 2004

Cost-Justifying Usability

Cost-Justifying Usability
Author: Randolph G. Bias
Publisher: Morgan Kaufmann
Total Pages: 703
Release: 2005-04-04
Genre: Business & Economics
ISBN: 0120958112

Advice from the experts on how to justify time and money spent on usability!

Universal and Accessible Design for Products, Services, and Processes

Universal and Accessible Design for Products, Services, and Processes
Author: Robert F. Erlandson
Publisher: CRC Press
Total Pages: 200
Release: 2007-08-03
Genre: Business & Economics
ISBN: 1040062849

New laws, global competition, technological advances, and evolving societal values toward disability all demand the integration of universal and accessible design principles into the general practice of the design community. This growing international movement forces competitors to expand their traditional concepts of design and adopt these princip

Designing for Global Markets 4

Designing for Global Markets 4
Author: Jose Coronado
Publisher:
Total Pages: 179
Release: 2002-07-01
Genre:
ISBN: 9780972218405

Proceedings of the 4th International Workshop on Internationalisation of Products & Systems, 11-13 July 2002, Austin, Texas USA

Advances in Human Factors and Systems Interaction

Advances in Human Factors and Systems Interaction
Author: Isabel L. Nunes
Publisher: Springer
Total Pages: 418
Release: 2018-06-25
Genre: Technology & Engineering
ISBN: 3319943340

This book reports on cutting-edge research into innovative system interfaces, highlighting both lifecycle development and human–technology interaction, especially in virtual, augmented and mixed-reality systems. It describes advanced methodologies and tools for evaluating and improving interface usability and discusses new models, as well as case studies and good practices. The book addresses the human, hardware, and software factors in the process of developing interfaces for optimizing total system performance, particularly innovative computing technologies for teams dealing with dynamic environments, while minimizing total ownership costs. It also highlights the forces currently shaping the nature of computing and systems, including the need for decreasing hardware costs; the importance of portability, which translates to the modern tendency toward hardware miniaturization and technologies for reducing power requirements; the necessity of a better assimilation of computation in the environment; and social concerns regarding access to computers and systems for people with special needs. The book, which is based on the AHFE 2018 International Conference on Human Factors and Systems Interaction, held on July 21–25, 2018, in Orlando, Florida, USA, offers a timely survey and practice-oriented guide for systems interface users and developers alike.

Designing for Global Markets 2

Designing for Global Markets 2
Author: Donald Day
Publisher:
Total Pages:
Release: 2000-07
Genre:
ISBN: 9780972218436

Proceedings of 2nd International Workshop on Internationalisation of Products and Systems, Baltimore, Maryland USA, 13-15 July 2000