Designing for Global Markets 9
Author | : Jose Abdelnour-Nocera |
Publisher | : |
Total Pages | : 245 |
Release | : 2010-07-07 |
Genre | : |
ISBN | : 9780972218481 |
Download Designing For Global Markets 9 full books in PDF, epub, and Kindle. Read online free Designing For Global Markets 9 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Jose Abdelnour-Nocera |
Publisher | : |
Total Pages | : 245 |
Release | : 2010-07-07 |
Genre | : |
ISBN | : 9780972218481 |
Author | : Girish V. Prabhu |
Publisher | : |
Total Pages | : 226 |
Release | : 1999-05 |
Genre | : Software documentation |
ISBN | : 9780965669122 |
Author | : Sandra Oliver |
Publisher | : Routledge |
Total Pages | : 661 |
Release | : 2004-04-22 |
Genre | : Business & Economics |
ISBN | : 1134314477 |
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne
Author | : Kate Gillespie |
Publisher | : Routledge |
Total Pages | : 518 |
Release | : 2021-09-30 |
Genre | : Business & Economics |
ISBN | : 100043866X |
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Author | : International Workshop on Internationalisation of Products and Systems |
Publisher | : |
Total Pages | : 183 |
Release | : 2004-07-01 |
Genre | : |
ISBN | : 9780972218443 |
Proceedings of the annual International Workshop in Internationalisation of Products and Systems, Vancouver, B.C., Canada, 8-10 July 2004
Author | : Randolph G. Bias |
Publisher | : Morgan Kaufmann |
Total Pages | : 703 |
Release | : 2005-04-04 |
Genre | : Business & Economics |
ISBN | : 0120958112 |
Advice from the experts on how to justify time and money spent on usability!
Author | : Robert F. Erlandson |
Publisher | : CRC Press |
Total Pages | : 200 |
Release | : 2007-08-03 |
Genre | : Business & Economics |
ISBN | : 1040062849 |
New laws, global competition, technological advances, and evolving societal values toward disability all demand the integration of universal and accessible design principles into the general practice of the design community. This growing international movement forces competitors to expand their traditional concepts of design and adopt these princip
Author | : Jose Coronado |
Publisher | : |
Total Pages | : 179 |
Release | : 2002-07-01 |
Genre | : |
ISBN | : 9780972218405 |
Proceedings of the 4th International Workshop on Internationalisation of Products & Systems, 11-13 July 2002, Austin, Texas USA
Author | : Isabel L. Nunes |
Publisher | : Springer |
Total Pages | : 418 |
Release | : 2018-06-25 |
Genre | : Technology & Engineering |
ISBN | : 3319943340 |
This book reports on cutting-edge research into innovative system interfaces, highlighting both lifecycle development and human–technology interaction, especially in virtual, augmented and mixed-reality systems. It describes advanced methodologies and tools for evaluating and improving interface usability and discusses new models, as well as case studies and good practices. The book addresses the human, hardware, and software factors in the process of developing interfaces for optimizing total system performance, particularly innovative computing technologies for teams dealing with dynamic environments, while minimizing total ownership costs. It also highlights the forces currently shaping the nature of computing and systems, including the need for decreasing hardware costs; the importance of portability, which translates to the modern tendency toward hardware miniaturization and technologies for reducing power requirements; the necessity of a better assimilation of computation in the environment; and social concerns regarding access to computers and systems for people with special needs. The book, which is based on the AHFE 2018 International Conference on Human Factors and Systems Interaction, held on July 21–25, 2018, in Orlando, Florida, USA, offers a timely survey and practice-oriented guide for systems interface users and developers alike.
Author | : Donald Day |
Publisher | : |
Total Pages | : |
Release | : 2000-07 |
Genre | : |
ISBN | : 9780972218436 |
Proceedings of 2nd International Workshop on Internationalisation of Products and Systems, Baltimore, Maryland USA, 13-15 July 2000