Designing A Communication Strategy
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| Author | : Paolo Mefalopulos |
| Publisher | : Food & Agriculture Org. |
| Total Pages | : 126 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9789251052525 |
This handbook has been prepared as a training and field guide for designing, implementing and managing effective communication strategies for field projects in a participatory manner, building on the results of the Participatory Rural Communication Appraisal (ISBN 9251052514). Issues dealt with include the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field. This strategy design process has been tested in training workshops and applied to various development projects including those dealing with agriculture, health and education, water and sanitation.
| Author | : Betteke van Ruler |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 0 |
| Release | : 2019 |
| Genre | : Communication in management |
| ISBN | : 9781433156571 |
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
| Author | : Dave Holston |
| Publisher | : HOW Books |
| Total Pages | : 224 |
| Release | : 2015-07-17 |
| Genre | : Design |
| ISBN | : 1440338973 |
A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.
| Author | : |
| Publisher | : |
| Total Pages | : 112 |
| Release | : 2006-01-01 |
| Genre | : 4-P Workshop |
| ISBN | : 9781881173915 |
| Author | : Phil Jones |
| Publisher | : Taylor & Francis |
| Total Pages | : 198 |
| Release | : 2017-03-02 |
| Genre | : Business & Economics |
| ISBN | : 1351950266 |
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
| Author | : James Kalbach |
| Publisher | : O'Reilly Media |
| Total Pages | : 438 |
| Release | : 2020-11-23 |
| Genre | : Computers |
| ISBN | : 1492076600 |
Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
| Author | : Gini Dietrich |
| Publisher | : Pearson Education |
| Total Pages | : 165 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 078974886X |
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
| Author | : Nicole Pfeffermann |
| Publisher | : Springer Nature |
| Total Pages | : 431 |
| Release | : 2019-08-23 |
| Genre | : Technology & Engineering |
| ISBN | : 303019681X |
This contributed volume provides new approaches, fresh ideas, valuable insights, and latest research in leadership—from strategic business (model) innovation to system design and humanity—and is a knowledge source and inspirational guide for scientists and practitioners alike.A key theme is the provision of an integrated perspective on leadership in strategy and communication which allow (senior) leaders, managing di-rectors, project managers, and individuals to (1) better link strategic busi-ness innovation and leadership and (2) shift to the new human self-lead-ership paradigm and in particularly leadership advances that consider ideas from multiple disciplines and transgenerational views. That includes a new understanding about knowledge, learning and change and how leaders re-discover and develop their human abilities, which include intui-tion/strength, balance and clarity, projection-reflection, and wisdom.This volume also makes an important contribution to the evolving aca-demic domain by providing the latest insights on trauma research, DNA healing, system (re)design, and growth & abundance mindset in the ad-vanced co-creation age.
| Author | : Rachel Miller |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 297 |
| Release | : 2024-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1398614653 |
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
| Author | : Matthew Moseley |
| Publisher | : CRC Press |
| Total Pages | : 230 |
| Release | : 2021-05-31 |
| Genre | : Business & Economics |
| ISBN | : 1000368556 |
Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he’s choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals. In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today’s greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.
