Design Matters Packaging 01
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| Author | : Capsule |
| Publisher | : Rockport Publishers |
| Total Pages | : 192 |
| Release | : 2008-07-01 |
| Genre | : Design |
| ISBN | : 1616736429 |
The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
| Author | : Maura Keller |
| Publisher | : Rockport Publishers |
| Total Pages | : 192 |
| Release | : 2010-05-01 |
| Genre | : Design |
| ISBN | : 1616738766 |
During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. This book defines the core elements of self-promotion and portfolio creation and provides the insights graphic designers need to showcase their work in unique and creative ways. Case studies demonstrate the different techniques designers use to create successful portfolios for different audiences and measure the results of those efforts. The book also details how often portfolios should be updated and distributed and determine workable budgets to produce a great portfolio.
| Author | : Michelle Taute |
| Publisher | : Rockport Publishers |
| Total Pages | : 177 |
| Release | : 2008-01-01 |
| Genre | : Design |
| ISBN | : 1616736488 |
The nuts and bolts of effective brochure design. The design bar is at an all-time high for those brave enough to participate in the industry. TodayÆs designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
| Author | : Capsule |
| Publisher | : Rockport Publishers |
| Total Pages | : 448 |
| Release | : 2011-10-01 |
| Genre | : Design |
| ISBN | : 1610581628 |
The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This compilation features the best of the Design Matters series, indispensable guides to design, in one handy volume. Design Matters focuses on developing, creating and implementing brochure designs, logo designs, packaging, and portfolios. The compendium includes all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so that designers can successfully hit the mark every time.
| Author | : Marianne R. Klimchuk |
| Publisher | : John Wiley & Sons |
| Total Pages | : 256 |
| Release | : 2013-01-14 |
| Genre | : Design |
| ISBN | : 111802706X |
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
| Author | : Capsule |
| Publisher | : Rockport Publishers |
| Total Pages | : 193 |
| Release | : 2007-06-01 |
| Genre | : Design |
| ISBN | : 1616736410 |
The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
| Author | : Aaris Sherin |
| Publisher | : Rockport Publishers |
| Total Pages | : 337 |
| Release | : 2009-01-01 |
| Genre | : Design |
| ISBN | : 1616736542 |
It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes – Revised, you can just look them up! Including updated information and new topics, thishandbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, and standard envelope sizes in the USA, Europe, Canada and Asia. Featuring new topics such as sustainable design, web design, and grid design basics, Forms, Folds & Sizes – Revised is the one resource to turn to for answers to everything from folds and bindings to paper, imaging and much, much more!
| Author | : Capsule |
| Publisher | : Rockport Publishers |
| Total Pages | : 192 |
| Release | : 2007-06-01 |
| Genre | : Design |
| ISBN | : 9781592533411 |
The nuts and bolts of effective logo design. The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
| Author | : Poppy Evans |
| Publisher | : Rockport Publishers |
| Total Pages | : 320 |
| Release | : 2013-09-01 |
| Genre | : Design |
| ISBN | : 161058788X |
The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as: How much space to leave in the gutter when designing barrel folds How to layout a template for a box, and the ratios of each part Metric conversion charts Copyright and trademark standards Proofreaders' symbols Image file formats Standard camera formats and sizes Finding the best scanning resolution Type basics and terminology Guide to printing processes Paper usage guide Standard binding types Process color finder Proofing methods Standard envelope sizes in the USA, Europe, Canada and Asia And much more. Take thisreference everywhere you go for details on all the things you can never find but need to know when designing. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
| Author | : David Whitbread |
| Publisher | : UNSW Press |
| Total Pages | : 386 |
| Release | : 2009 |
| Genre | : Design |
| ISBN | : 1742230008 |
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
