Department Store Merchandising in Changing Environments
| Author | : Louis H. Grossman |
| Publisher | : |
| Total Pages | : 256 |
| Release | : 1970 |
| Genre | : Department stores |
| ISBN | : |
Department Store Merchandising In Changing Environments
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Promotion in the Merchandising Environment
| Author | : Kristen K. Swanson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 432 |
| Release | : 2015-09-24 |
| Genre | : Business & Economics |
| ISBN | : 1628921579 |
The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise
The Internationalisation of Retailing
| Author | : G. Akehurst |
| Publisher | : Routledge |
| Total Pages | : 221 |
| Release | : 2013-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1136304762 |
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Department Store Retailing in an Era of Change
| Author | : United States. Office of Business Research and Analysis. Consumer Goods and Services Division |
| Publisher | : |
| Total Pages | : 44 |
| Release | : 1975 |
| Genre | : Department stores |
| ISBN | : |
Texas Merchant
| Author | : Victoria L. Buenger |
| Publisher | : Texas A&M University Press |
| Total Pages | : 264 |
| Release | : 2008-04-11 |
| Genre | : Biography & Autobiography |
| ISBN | : 9781603440547 |
Customers also found a stunning array of goods - fur coats and canned tuna, pianos and tractors - and an environment that combined the spectacular with the familiar. But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and Leonards were always intertwined. Leonards gave Fort Worth a special identity, a distinctiveness, and an attraction to the city's center. When Tandy bought Leonards and later sold it to Dillard's, Fort Worth's image and character changed.
The Wonderful World of the Department Store in Historical Perspective
| Author | : Robert D. Tamilia |
| Publisher | : École des hautes études commerciales, Chaire de commerce Omer DeSerres |
| Total Pages | : 128 |
| Release | : 2002 |
| Genre | : Department stores |
| ISBN | : |
History of Korean Modern Retailing
| Author | : Jong-Hyun Yi |
| Publisher | : BRILL |
| Total Pages | : 288 |
| Release | : 2015-09-29 |
| Genre | : Business & Economics |
| ISBN | : 9004274227 |
In History of Korean Modern Retailing Jong-Hyun Yi shows how the Korean retail industry has developed since the 1970s, focusing on the relationship among government, consumers and retail companies, especially the department store. While generally it is said that underdevelopment of the Korean retail industry in the 1970s was attributed to economic immaturity, he argues it was artificially formed by strong consumption repression by the government. He also examines how consumption repression contributed to economic growth. Such initial condition in developmental period is a crucial factor to explain other distinctions like explosive growth and remarkably short heyday of the department store afterward. With this, Jong-Hyun Yi traces the correlation between economic growth and stratification of the consumption since the 1970s. He proves that equality or inequality of consumption is a more influential factor for economic growth than that of income.
RETAIL MANAGEMENT
| Author | : Giri, Arunangshu |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 420 |
| Release | : 2020-12-01 |
| Genre | : Business & Economics |
| ISBN | : 9390544246 |
The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers
Remarkable Retail How to Win & Keep Customers in the Age of Digital Disruption
| Author | : Dr. RICHA SHARMA |
| Publisher | : kitab writing publication |
| Total Pages | : 387 |
| Release | : 2024-05-28 |
| Genre | : Antiques & Collectibles |
| ISBN | : 9360923591 |
In today’s dynamic retail landscape, managing customer expectations through data analytics to influence in-store experiences is crucial for fostering customer loyalty. This comprehensive book covers new-age topics such as green retailing, multi-channel retailing, religion-based retailing, and data analytics in retail. Additionally, it explores the retailing needs of different generational cohorts. Whether you’re a retail professional or a student, this book provides valuable insights into the evolving world of retail marketing management.
