Decoding The New Consumer Mind
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| Author | : Kit Yarrow |
| Publisher | : John Wiley & Sons |
| Total Pages | : 224 |
| Release | : 2014-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1118647688 |
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
| Author | : Kit Yarrow |
| Publisher | : John Wiley & Sons |
| Total Pages | : 129 |
| Release | : 2014-03-18 |
| Genre | : Business & Economics |
| ISBN | : 1118859588 |
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
| Author | : Douglas Van Praet |
| Publisher | : St. Martin's Press |
| Total Pages | : 358 |
| Release | : 2012-11-13 |
| Genre | : Business & Economics |
| ISBN | : 1137042788 |
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
| Author | : D. Forbes |
| Publisher | : Springer |
| Total Pages | : 256 |
| Release | : 2015-07-13 |
| Genre | : Performing Arts |
| ISBN | : 1137502045 |
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
| Author | : Kit Yarrow |
| Publisher | : John Wiley and Sons |
| Total Pages | : 253 |
| Release | : 2009-08-07 |
| Genre | : Business & Economics |
| ISBN | : 0470523638 |
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
| Author | : |
| Publisher | : Simon and Schuster |
| Total Pages | : 247 |
| Release | : 2010-12-21 |
| Genre | : Body, Mind & Spirit |
| ISBN | : 1594778566 |
The ultimate source text of Enochian Magic never before available in book form • Contains the actual and complete Tables of Enoch given to Dr. John Dee by the Angels • Explains the difference between Dee’s Tables of Enoch and the apocryphal Book of Enoch • Includes directions for powerful magic rituals and meditations using these tables • Presents a reconstruction of the possible 49th missing Table of Enoch Originally considered a vital part of inspirational literature used by the early church, the Book of Enoch never made it into the cannon or accepted books of the Old Testament because of its strange and mysterious content about Enoch’s experiences in the higher realms, or heavens. The real Book of Enoch, which is a set of almost 100 mystical tables, was given again to humankind in the 1580s, when it was conveyed directly by angels to Dr. John Dee, a 16th-century mathematician, scientist, occultist, and the astrologer of Queen Elizabeth I. Called “the most important book ever given to man by God” by Dee’s angelic messengers, the Book (or Tables) of Enoch is said to hold all the secrets of heaven and earth and the physical and spiritual realms. Decoding the Enochian Secrets reproduces for the first time ever the exact and complete copy of these tables, which are housed in the British Library. The tables are written in the handwriting of Dr. Dee and Edward Kelly, Dee’s assistant and scryer. The tables also include the phonetic pronunciations, written by Dee in the margins, of all the magical Enochian Calls. Covering the history of this Book or Tables of Enoch, John DeSalvo explains the difference between these tables and the apocryphal Book of Enoch and examines how later magicians such as Aleister Crowley used them. Including Enochian Magic Meditations and rituals, Decoding the Enochian Secrets presents the source text to the most powerful form of magic known to mankind.
| Author | : Vlatko Vedral |
| Publisher | : Oxford University Press |
| Total Pages | : 257 |
| Release | : 2018 |
| Genre | : Computers |
| ISBN | : 0198815433 |
In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?
| Author | : Richard Lettieri |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 312 |
| Release | : 2021-06-15 |
| Genre | : Psychology |
| ISBN | : 163388693X |
Dealing with some of the most heinous crimes imaginable, forensic neuropsychologist and psychoanalyst Dr. Richard Lettieri gives a behind-the-scenes look at criminal psychology through case studies from his over 30 years of experience as a court-appointed and privately retained psychologist. With cases like Michael, who stabbed his mother in the back believing she was the evil force causing the sun to descend upon the earth and gobble him up, and Tina, who seriously injured her boyfriend and stabbed his son to death, Decoding Madness is filled with gripping stories and forensic analysis. Through psychological examination, it is the author’s job to conclude whether these individuals are truly guilty and understand their actions are wrong, or if these individuals are not guilty by reason of insanity and instead require treatment. Decoding Madness offers a nuanced psychological understanding of defendants and their personal complexities beyond the usual clinical accounts. The book introduces the novel idea of the daimonic as a basic force of human nature that is the source of our constructive and destructive capacities and argues for an update to the criminal justice system’s perspective on rationality and conscious thinking. Featuring new findings and personal insights, Dr. Lettieri presents an engrossing view of the psychology of defendants accused of committing heinous crimes and the insight that they provide towards the human mind.
| Author | : Kishore Chakraborti |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 260 |
| Release | : 2019-08-18 |
| Genre | : Business & Economics |
| ISBN | : 9387146928 |
We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everyday India and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.
| Author | : Leon Zurawicki |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 291 |
| Release | : 2010-09-02 |
| Genre | : Business & Economics |
| ISBN | : 3540778292 |
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
