Decoding Ceo Speak
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Author | : Russell Craig |
Publisher | : University of Toronto Press |
Total Pages | : 259 |
Release | : 2021-06-29 |
Genre | : Business & Economics |
ISBN | : 1487533020 |
The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Author | : Russell Craig (Lecturer in business) |
Publisher | : |
Total Pages | : |
Release | : 2021 |
Genre | : Chief executive officers |
ISBN | : 9781487533014 |
Author | : Russell Craig |
Publisher | : University of Toronto Press |
Total Pages | : 259 |
Release | : 2021 |
Genre | : Business & Economics |
ISBN | : 1487505957 |
Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.
Author | : Joel Henry Amernic |
Publisher | : McGill-Queen's Press - MQUP |
Total Pages | : 256 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 0773575596 |
"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations." --Résumé de l'éditeur.
Author | : Joel Amernic |
Publisher | : MQUP |
Total Pages | : 256 |
Release | : 2006-02-22 |
Genre | : Business & Economics |
ISBN | : 9780773530379 |
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
Author | : Aline Alexander Newman |
Publisher | : National Geographic Books |
Total Pages | : 180 |
Release | : 2015 |
Genre | : Juvenile Nonfiction |
ISBN | : 1426318634 |
A guide to understanding a cat's body language and behavior, illustrating 55 different feline poses with explanations of their meanings.
Author | : Carolyn Dewar |
Publisher | : Simon and Schuster |
Total Pages | : 384 |
Release | : 2022-03-15 |
Genre | : Business & Economics |
ISBN | : 1982179678 |
"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--
Author | : Aline Alexander Newman |
Publisher | : National Geographic Books |
Total Pages | : 180 |
Release | : 2013 |
Genre | : Juvenile Nonfiction |
ISBN | : 142631373X |
A guide about how to understand a dog's body language and behavior illustrates such key concepts as barking, howling, panting, bared teeth, and wagging tail --
Author | : Daniel R. Wilson |
Publisher | : |
Total Pages | : 198 |
Release | : 2003-04-01 |
Genre | : Chief executive officers |
ISBN | : 9780972899307 |
Author | : Alex Malley |
Publisher | : John Wiley & Sons |
Total Pages | : 181 |
Release | : 2014-09-17 |
Genre | : Business & Economics |
ISBN | : 073031460X |
The Naked CEO's guide to achieving your dream, starting now From suspended schoolboy to disruptive CEO, Alex Malley, The Naked CEO, has led a life rich in successes and mistakes. Through it all he has learned a lot about what it takes to successfully build not only a big career, but also a big life. Gain insights from a successful CEO who's lived a big life. Be inspired by his unabashed real-life stories. Learn how to dream big and have the courage to pursue your passions and be willing to fail in that quest. Take the practical tips and apply them to your own career. Whether you're a student, jobseeker, professional, new to the workforce or just stuck in a rut, this book is your guide through the hurdles of the career journey to a big life. As a father of seven, Alex knows that this is the perfect book for parents or mentors looking to inspire the next generation. Career-readiness is a skill that people need. It can be learned the hard way, after years on the job and many potentially serious missteps, or it can be learned ahead of time by listening to those who have been there. The Naked CEO helps graduates, jobseekers, and professionals learn the lessons and limit their mistakes. Learn how to: Become a leader Successfully stand out and get noticed Harness the power of being yourself Network and create a profile Establish rapport with colleagues and turn around an under-performing team Get organised, spot opportunities, and learn how to say no Set priorities, build confidence, learn how to delegate, and more The Naked CEO is the truth you need to build a big life.