Decoding CEO-Speak

Decoding CEO-Speak
Author: Russell Craig
Publisher: University of Toronto Press
Total Pages: 259
Release: 2021-06-29
Genre: Business & Economics
ISBN: 1487533020

The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Decoding CEO-speak

Decoding CEO-speak
Author: Russell Craig (Lecturer in business)
Publisher:
Total Pages:
Release: 2021
Genre: Chief executive officers
ISBN: 9781487533014

Decoding CEO-Speak

Decoding CEO-Speak
Author: Russell Craig
Publisher: University of Toronto Press
Total Pages: 259
Release: 2021
Genre: Business & Economics
ISBN: 1487505957

Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

CEO-Speak

CEO-Speak
Author: Joel Henry Amernic
Publisher: McGill-Queen's Press - MQUP
Total Pages: 256
Release: 2006
Genre: Business & Economics
ISBN: 0773575596

"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations." --Résumé de l'éditeur.

CEO-Speak

CEO-Speak
Author: Joel Amernic
Publisher: MQUP
Total Pages: 256
Release: 2006-02-22
Genre: Business & Economics
ISBN: 9780773530379

CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

How to Speak Cat

How to Speak Cat
Author: Aline Alexander Newman
Publisher: National Geographic Books
Total Pages: 180
Release: 2015
Genre: Juvenile Nonfiction
ISBN: 1426318634

A guide to understanding a cat's body language and behavior, illustrating 55 different feline poses with explanations of their meanings.

CEO Excellence

CEO Excellence
Author: Carolyn Dewar
Publisher: Simon and Schuster
Total Pages: 384
Release: 2022-03-15
Genre: Business & Economics
ISBN: 1982179678

"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--

How to Speak Dog

How to Speak Dog
Author: Aline Alexander Newman
Publisher: National Geographic Books
Total Pages: 180
Release: 2013
Genre: Juvenile Nonfiction
ISBN: 142631373X

A guide about how to understand a dog's body language and behavior illustrates such key concepts as barking, howling, panting, bared teeth, and wagging tail --

How to Speak CEO

How to Speak CEO
Author: Daniel R. Wilson
Publisher:
Total Pages: 198
Release: 2003-04-01
Genre: Chief executive officers
ISBN: 9780972899307

The Naked CEO

The Naked CEO
Author: Alex Malley
Publisher: John Wiley & Sons
Total Pages: 181
Release: 2014-09-17
Genre: Business & Economics
ISBN: 073031460X

The Naked CEO's guide to achieving your dream, starting now From suspended schoolboy to disruptive CEO, Alex Malley, The Naked CEO, has led a life rich in successes and mistakes. Through it all he has learned a lot about what it takes to successfully build not only a big career, but also a big life. Gain insights from a successful CEO who's lived a big life. Be inspired by his unabashed real-life stories. Learn how to dream big and have the courage to pursue your passions and be willing to fail in that quest. Take the practical tips and apply them to your own career. Whether you're a student, jobseeker, professional, new to the workforce or just stuck in a rut, this book is your guide through the hurdles of the career journey to a big life. As a father of seven, Alex knows that this is the perfect book for parents or mentors looking to inspire the next generation. Career-readiness is a skill that people need. It can be learned the hard way, after years on the job and many potentially serious missteps, or it can be learned ahead of time by listening to those who have been there. The Naked CEO helps graduates, jobseekers, and professionals learn the lessons and limit their mistakes. Learn how to: Become a leader Successfully stand out and get noticed Harness the power of being yourself Network and create a profile Establish rapport with colleagues and turn around an under-performing team Get organised, spot opportunities, and learn how to say no Set priorities, build confidence, learn how to delegate, and more The Naked CEO is the truth you need to build a big life.