Decoded

Decoded
Author: Phil Barden
Publisher: John Wiley & Sons
Total Pages: 291
Release: 2013-03-04
Genre: Business & Economics
ISBN: 1118345606

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded

Decoded
Author: Jay-Z
Publisher: One World
Total Pages: 337
Release: 2010-12-07
Genre: Biography & Autobiography
ISBN: 1588369595

Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

Teaching Students to Decode the World

Teaching Students to Decode the World
Author: Chris Sperry
Publisher: ASCD
Total Pages: 194
Release: 2022-03-23
Genre: Education
ISBN: 1416630945

In our media-saturated environment, how can we teach students to distinguish true statements from those that are false, misleading, or manipulative? How can we help them develop the skills needed to identify biases and stereotypes, determine credibility of sources, and analyze their own thinking and its effect on their perceptions? In Teaching Students to Decode the World, authors Chris Sperry and Cyndy Scheibe tackle these questions as they introduce readers to constructivist media decoding (CMD), a specific way to lead students through a question-based analysis of media materials—including print and digital documents, videos and films, social media posts, advertisements, and other formats—with an emphasis on critical thinking and collaboration. Drawing from their decades of experience as teachers, consultants, and media literacy advocates, the authors explain how to * Develop and facilitate CMD activities in the classroom and in virtual teaching environments; * Implement CMD across the curriculum, at all grade levels; * Connect CMD with educational approaches such as project-based learning, social-emotional learning, and antiracist education; * Incorporate CMD into assessments; and * Promote CMD as a districtwide initiative. This comprehensive guide explains the theoretical foundations for CMD and offers dozens of real-life examples of its implementation and its powerful impact on students and teachers. Equipped with CMD skills, students will be better able to navigate a complex media landscape, participate in a democratic society, and become productive citizens of the world.

Decode Your Fatigue

Decode Your Fatigue
Author: Alex Howard
Publisher: Hay House, Inc
Total Pages: 274
Release: 2021-10-12
Genre: Health & Fitness
ISBN: 1788174615

A practical guide to overcoming chronic fatigue, adrenaline fatigue syndrome and chronic low energy, by a renowned health expert. Get to the root cause of your chronic fatigue diagnosis and discover a clinically proven 12-step plan to healing, recovery and transformation. Living with fatigue can feel hopeless and confusing, with traditional medical approaches focusing on managing symptoms rather than understanding and addressing underlying causes. But healing is possible when you learn to decode your fatigue and apply the right interventions, in the right sequence, at the right time. After suffering from chronic fatigue for seven years, renowned health expert Alex Howard founded one of the world's leading clinics specializing in fatigue, and has dedicated over 20 years to understanding this condition. This book will guide you through a clinically proven methodology to help you to: · Understand the underlying factors that cause fatigue · Discover the key steps to increasing your energy sustainably · Map out your personalized plan for recovery This revolutionary 12-step approach will not only help you to decode your fatigue, but also start to create your own path to healing and transformation.

Decoding Reality

Decoding Reality
Author: Vlatko Vedral
Publisher: Oxford University Press
Total Pages: 257
Release: 2018
Genre: Computers
ISBN: 0198815433

In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?

Decoded

Decoded
Author: Mai Jia
Publisher: Penguin UK
Total Pages: 320
Release: 2014-03-12
Genre: Fiction
ISBN: 0241961998

Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Decode to Encode

Decode to Encode
Author: Avinash Ramachandran
Publisher: Avinash Ramachandran
Total Pages: 228
Release: 2018-11-23
Genre:
ISBN: 9780998045016

Video coding is complex. YouTube and Netflix use it to deliver great video even at extremely low data rates. Have you ever wondered how they optimize video for low bandwidths? Do technical terms like 'rate distortion optimization', 'predictive coding' or 'adaptive quantization' overwhelm you? Decode To Encode is the only book that answers the hows and whys of elements in AVC (H.264), HEVC (H.265) and VP9. It provides video engineers and students all the compression fundamentals they need to solve problems, conduct research and serve their customers better. Coming from an experienced video codec engineer and product enthusiast, the book is written in a clear language with numerous examples.You will learn about: - digital video fundamentals and the evolution of codecs;- spatial and temporal aspects leveraged to achieve compression in block-based video architecture;- intra and inter coding, GOPs, block partitioning, prediction, transforms, quantization, CABAC, in-loop filtering, rate-distortion optimization and rate control;- bitrate modes, performance metrics and comparisons;- emerging topics like per-title encoding, AV1, 360 Video and VR, and encoding with ML.Why be left behind in today's evolving video landscape? Get the tools you need to understand technical specifications and design video algorithms. Learn the concepts in this book and become a compression expert today. Exude confidence as you walk into your next meeting or start a conversation about video compression

The Book of Revelation Decoded

The Book of Revelation Decoded
Author: Rabbi Kirt a Schneider
Publisher: Charisma Media
Total Pages: 260
Release: 2017
Genre: Religion
ISBN: 1629991090

Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

Decoding Boys

Decoding Boys
Author: Cara Natterson
Publisher: Ballantine Books
Total Pages: 257
Release: 2020-02-11
Genre: Family & Relationships
ISBN: 1984819046

“If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews

How To Decode God, Creation, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe.

How To Decode God, Creation, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe.
Author: David Gomadza
Publisher: David Gomadza
Total Pages: 120
Release:
Genre: Reference
ISBN:

The only true convincing explanations to the questions about God, Creation & DNA, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe. A detailed explanation supported by the bible, history, science and even religion as a whole. We decoded the following; 1. The DNA sequencing. We know the DNA language and its rules. 2. God. We can tell you about God information you will never find somewhere else. 3. The brain. Only us can tell you how to decode the brain. Visit www.twofuture.world Visit also www.xcodes.shop