Hearing on the small operators in direct mail and sweepstakes that use highly deceptive and shady business practices, including in some cases possible fraud. Many of these smaller companies tend to be fly-by-night operations that use multiple trade names to hide their identities to confuse consumers. These companies profit not only from their extremely deceptive mailings, but also by reselling the names of customers to other operators who then inundate the unlucky consumer with new mailings all over again. This business has been shown to be quite lucrative. These small operators work in the shadows and underneath the radar of State and Fed. regulators.