Deceptive Discourse In Advertising
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| Author | : Stephanie Helmer |
| Publisher | : GRIN Verlag |
| Total Pages | : 23 |
| Release | : 2005-07-10 |
| Genre | : Literary Collections |
| ISBN | : 3638394905 |
Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
| Author | : Jef Richards |
| Publisher | : Routledge |
| Total Pages | : 259 |
| Release | : 2013-12-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135436940 |
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
| Author | : Jef Richards |
| Publisher | : Routledge |
| Total Pages | : 246 |
| Release | : 2013-12-16 |
| Genre | : Social Science |
| ISBN | : 1135437017 |
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
| Author | : Jef I. Richards |
| Publisher | : Routledge |
| Total Pages | : 244 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : 9780805806496 |
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
| Author | : David Morgan Gardner |
| Publisher | : |
| Total Pages | : 34 |
| Release | : 1980 |
| Genre | : Deceptive advertising |
| ISBN | : |
| Author | : Dariusz Galasiński |
| Publisher | : SAGE |
| Total Pages | : 157 |
| Release | : 2000 |
| Genre | : Deception |
| ISBN | : 0761909168 |
This book employs a discourse analytical approach to the study of deception. It focuses on the deceptive messages themselves - how language is used to deceive others and what kinds of linguistic devices are used. The author develops a theory of deception based on his study of debates and interviews of American and British politicians.
| Author | : Karen Margaret Clark |
| Publisher | : |
| Total Pages | : 266 |
| Release | : 1981 |
| Genre | : Attitude change |
| ISBN | : |
| Author | : David Morgan Gardner |
| Publisher | : |
| Total Pages | : 26 |
| Release | : 1973 |
| Genre | : Deceptive advertising |
| ISBN | : |
| Author | : Ivan L. Preston |
| Publisher | : |
| Total Pages | : 44 |
| Release | : 1986 |
| Genre | : Advertising |
| ISBN | : |
| Author | : Anne Barnhill |
| Publisher | : Oxford University Press |
| Total Pages | : 640 |
| Release | : 2018-01-08 |
| Genre | : Philosophy |
| ISBN | : 0190699248 |
Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.
