Dynamics of International Advertising

Dynamics of International Advertising
Author: Barbara Mueller
Publisher: Peter Lang
Total Pages: 382
Release: 2011
Genre: Business & Economics
ISBN: 9781433103841

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

The Handbook of International Advertising Research

The Handbook of International Advertising Research
Author: Hong Cheng
Publisher: John Wiley & Sons
Total Pages: 574
Release: 2014-01-21
Genre: Language Arts & Disciplines
ISBN: 1118378458

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

On Language and Sexual Politics

On Language and Sexual Politics
Author: Deborah Cameron
Publisher: Routledge
Total Pages: 208
Release: 2012-12-06
Genre: Language Arts & Disciplines
ISBN: 1135652872

This collection of articles presents a selection of Deborah Cameron’s work on language, gender and sex in one single volume. Arranged thematically, this book covers major developments in Anglo-American feminist linguistics, and Cameron’s responses to these, spanning the last twenty years. The collection’s overarching theme is the political relationship between language and gender: four distinctly themed sections demonstrate that a variety of forces affect gender relations, and gender representations, in different times and places. Cameron examines the connections between language and the (mis)representation of reality, and the role language plays in reproducing gender inequalities. More recent articles focus on representations of men and women as communicators, as well as the impact of sexuality on gender and gender relations, an increasingly prominent area of the author’s research. This timely study brings much of Cameron’s work together for the first time, and highlights characteristics of her work with which many readers will be familiar: a combination of linguistic and feminist political orientation; and a distinct focus on conflict in gender relations. Including a new introductory essay and eleven articles, three of which are previously unpublished, with short introductions to contextualize each piece, the collection is extremely useful for students and teachers on a variety of courses including English language and linguistics, women’s studies, gender studies and communication studies.

Imposing Decency

Imposing Decency
Author: Eileen Findlay
Publisher: Duke University Press
Total Pages: 332
Release: 1999
Genre: History
ISBN: 9780822323969

The interrelationship between sexuality and national identity during Puerto Rico's transition from Spanish to U.S. colonialism.

Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Regulation of Gender - Discriminatory Advertising in the Nordic Countries
Author: Kosunen, Niina
Publisher: Nordic Council of Ministers
Total Pages: 153
Release: 2017-06-14
Genre: Denmark
ISBN: 9289350075

Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016

Advertising and Hong Kong Society

Advertising and Hong Kong Society
Author: Kara Chan
Publisher: Chinese University Press
Total Pages: 250
Release: 2006
Genre: Business & Economics
ISBN: 9789629962647

"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.