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| Author | : Riley Adams |
| Publisher | : This Is Charlotte. |
| Total Pages | : 290 |
| Release | : 2019-07-05 |
| Genre | : Computers |
| ISBN | : 9781989632161 |
This book includes two manuscripts: Data Analytics for Businesses 2019 + Machine Learning for Beginners 2019. Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to multiply their growth? Maximize your business with real-world examples of how to apply data analytics!
| Author | : Matt Henderson |
| Publisher | : |
| Total Pages | : 288 |
| Release | : 2019-04-07 |
| Genre | : |
| ISBN | : 9781092986540 |
★☆★ This book includes 2 Manuscripts: Data Analytics for Businesses 2019 + Machine Learning for Beginners 2019.★☆★ Are you looking for new ways to grow your business, with resources you already have? Do you want to know how the big players like Netflix, Amazon, or Shopify use data analytics to MULTIPLY their growth? Keep listening to learn how to use data analytics to maximize YOUR business. Yes, you have customers that love your product. However, you're having trouble finding new customers and captivating their attention. You realized you're also losing customers, and you have no clue what you can do to prevent this from happening. How do I stand out in a crowd of businesses? How do I target my perfect client and make them choose ME? If this sounds like you, Data Analytics for Businesses if the guide you need. This book will walk you through the fundamental principles of data science and how to apply the "data-analytic mindset" when approaching your business. You will learn how to extract valuable insights from data sources you ALREADY HAVE, and make informed business decisions to help you achieve your goals. With real-world examples of how to apply data analytics to your business, this book does what others fail to do. Break the process down step by step, so you can optimize unique parts of your business; such as improving customer loyalty or reducing churn. This guide also helps you understand the many data-mining techniques in use today. Discover the value of applied data science for business decision-making. You'll learn how to think data-analytically and make connections between data sources to unveil insights you've never imagined. In this book you will learn: Why every company should be leveraging Data Analytics The difference between Big Data, Data Science and Data Analytics How to achieve your goals by applying data-analytical thinking to your business The recommended data mining techniques for each of your business goals The most important thing to remember when extracting knowledge from your data How to use data analytics to improve brand loyalty and customer experience How to hire the best data scientist, and more. If you are overwhelmed by this whole new topic of data analytics, don't be. This guide is designed for beginners, with all the guidance you need to understand the fundamentals of harnessing data analytics for your business. So even if you have never heard about data analytics until today, I promise we will walk through this step-by-step. By the end of this, you'll be able to think analytically and make informed business decisions. This book illustrates how EASY it is to find success by just applying a few principles. So stop reading this description, and start reading Data Analytics for Businesses instead. Scroll up, and CLICK BUY now!
| Author | : Foster Provost |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 506 |
| Release | : 2013-07-27 |
| Genre | : Computers |
| ISBN | : 144937428X |
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates
| Author | : Matt Taddy |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 384 |
| Release | : 2019-08-23 |
| Genre | : Business & Economics |
| ISBN | : 1260452786 |
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy. You’ll learn how to: •Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and topic modeling•Understand how use ML tools in real world business problems, where causation matters more that correlation•Solve data science programs by scripting in the R programming language Today’s business landscape is driven by data and constantly shifting. Companies live and die on their ability to make and implement the right decisions quickly and effectively. Business Data Science is about doing data science right. It’s about the exciting things being done around Big Data to run a flourishing business. It’s about the precepts, principals, and best practices that you need know for best-in-class business data science.
| Author | : Luiz Paulo Favero |
| Publisher | : Academic Press |
| Total Pages | : 1246 |
| Release | : 2019-04-11 |
| Genre | : Business & Economics |
| ISBN | : 0128112174 |
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®. - Combines statistics and operations research modeling to teach the principles of business analytics - Written for students who want to apply statistics, optimization and multivariate modeling to gain competitive advantages in business - Shows how powerful software packages, such as SPSS and Stata, can create graphical and numerical outputs
| Author | : Tommy Blanchard |
| Publisher | : Packt Publishing Ltd |
| Total Pages | : 420 |
| Release | : 2019-03-30 |
| Genre | : Computers |
| ISBN | : 1789952107 |
Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
| Author | : Walter R. Paczkowski |
| Publisher | : Springer Nature |
| Total Pages | : 416 |
| Release | : 2022-01-03 |
| Genre | : Business & Economics |
| ISBN | : 3030870235 |
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.
| Author | : John W. Foreman |
| Publisher | : John Wiley & Sons |
| Total Pages | : 432 |
| Release | : 2013-10-31 |
| Genre | : Business & Economics |
| ISBN | : 1118839862 |
Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.
| Author | : Hadley Wickham |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 521 |
| Release | : 2016-12-12 |
| Genre | : Computers |
| ISBN | : 1491910364 |
Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results
| Author | : Oliver Tensor |
| Publisher | : |
| Total Pages | : 122 |
| Release | : 2020-12-24 |
| Genre | : Computers |
| ISBN | : 9781914284052 |
