"Designed as both a referencing tool and a target marketing tool infoTYME combines Polk city directory data, as well as additional demographic information ... Polk infoTYME offers a search capability, which enables the user to identify the individuals needed to be reached. Target markets can be selected by such criteria as home ownership, households with children present, ZIP Code, carrier route, phone exchange or any combination of criteria selected. With the referencing version of infoTYME you can research a potential market based on our survey results or you can use it to look up information to view on screen"--User's guide. p. 2.