Cycles Of Spin
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Author | : Patrick Sellers |
Publisher | : Cambridge University Press |
Total Pages | : 273 |
Release | : 2009-10-26 |
Genre | : Political Science |
ISBN | : 1139482513 |
Sellers examines strategic communication campaigns in the U.S. Congress, arguing that they create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process.
Author | : Neil Rackham |
Publisher | : Taylor & Francis |
Total Pages | : 253 |
Release | : 2020-04-28 |
Genre | : Business & Economics |
ISBN | : 1000111482 |
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author | : Ira Basen |
Publisher | : Penguin Hardcover |
Total Pages | : 256 |
Release | : 2004-04-01 |
Genre | : |
ISBN | : 9780143013631 |
Author | : Roger Penrose |
Publisher | : Vintage |
Total Pages | : 307 |
Release | : 2011-09-06 |
Genre | : Science |
ISBN | : 0307596745 |
From Nobel prize-winner Roger Penrose, this groundbreaking book is for anyone "who is interested in the world, how it works, and how it got here" (New York Journal of Books). Penrose presents a new perspective on three of cosmology’s essential questions: What came before the Big Bang? What is the source of order in our universe? And what cosmic future awaits us? He shows how the expected fate of our ever-accelerating and expanding universe—heat death or ultimate entropy—can actually be reinterpreted as the conditions that will begin a new “Big Bang.” He details the basic principles beneath our universe, explaining various standard and non-standard cosmological models, the fundamental role of the cosmic microwave background, the paramount significance of black holes, and other basic building blocks of contemporary physics. Intellectually thrilling and widely accessible, Cycles of Time is a welcome new contribution to our understanding of the universe from one of our greatest mathematicians and thinkers.
Author | : Amanda Ann Klein |
Publisher | : University of Texas Press |
Total Pages | : 368 |
Release | : 2016-03-15 |
Genre | : Performing Arts |
ISBN | : 1477308172 |
With sequels, prequels, remakes, spin-offs, or copies of successful films or franchises dominating film and television production, it sometimes seems as if Hollywood is incapable of making an original film or TV show. These textual pluralities or multiplicities—while loved by fans who flock to them in droves—tend to be dismissed by critics and scholars as markers of the death of high culture. Cycles, Sequels, Spin-offs, Remakes, and Reboots takes the opposite view, surveying a wide range of international media multiplicities for the first time to elucidate their importance for audiences, industrial practices, and popular culture. The essays in this volume offer a broad picture of the ways in which cinema and television have used multiplicities to streamline the production process, and to capitalize on and exploit viewer interest in previously successful and/or sensational story properties. An impressive lineup of established and emerging scholars talk seriously about forms of multiplicity that are rarely discussed as such, including direct-to-DVD films made in Nigeria, cross-cultural Japanese horror remakes, YouTube fan-generated trailer mash-ups, and 1970s animal revenge films. They show how considering the particular bonds that tie texts to one another allows us to understand more about the audiences for these texts and why they crave a version of the same story (or character or subject) over and over again. These findings demonstrate that, far from being lowbrow art, multiplicities are actually doing important cultural work that is very worthy of serious study.
Author | : Patrick J. Sellers |
Publisher | : |
Total Pages | : 255 |
Release | : 2010 |
Genre | : Communication in politics |
ISBN | : 9781107207646 |
Author | : Umair Haque |
Publisher | : Harvard Business Press |
Total Pages | : 251 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 1422158586 |
Haque maintains that the worst decade since the Great Depression is actually a crisis of institutions' ideals inherited from the industrial age. In this bold manifesto, Haque advocates a new set of ideals, and makes an irresistible business case for following the lead of companies that adopt these ideals.
Author | : |
Publisher | : |
Total Pages | : 1230 |
Release | : 2017 |
Genre | : Administrative law |
ISBN | : |
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Author | : Neil Rackham |
Publisher | : McGraw Hill Professional |
Total Pages | : 240 |
Release | : 1996-06-22 |
Genre | : Business & Economics |
ISBN | : 0071368825 |
Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
Author | : Steve Tolleson |
Publisher | : Princeton Architectural Press |
Total Pages | : 336 |
Release | : 1999-12 |
Genre | : Architecture |
ISBN | : 9781568981987 |
Investigates the creative process of San Francisco-based company Tolleson Design. This involves the textual and graphic layering of information comprising four phases: research (soak); collaboration (wash); visual exploration (rinse); and environment (spin).