Marketing and Advertising in the Online-to-Offline (O2O) World

Marketing and Advertising in the Online-to-Offline (O2O) World
Author: Dinana, Hesham Osama
Publisher: IGI Global
Total Pages: 332
Release: 2022-10-28
Genre: Business & Economics
ISBN: 1668458462

The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Customer satisfaction towards e-banking services offered by NEPAL SBI Bank LTD

Customer satisfaction towards e-banking services offered by NEPAL SBI Bank LTD
Author: Sanjeev Pradhan
Publisher: GRIN Verlag
Total Pages: 22
Release: 2019-11-21
Genre: Business & Economics
ISBN: 3346068943

Case Study from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: School of Commerce and Management, language: English, abstract: This study aims to analyze the level of satisfaction of customer, their agreeableness towards e-banking services offered by Nepal SBI bank. With the growing trend of Information Communication Entertainment and Technology, it has embarked the way towards globalization. It is imperative to understand the degree of customer satisfaction towards the E-banking services provided by financial institutions in Nepal. However, the researcher has endeavored to measure and found that customer satisfaction is affected by the perceived ease of use, website contents and security of services. It is very obvious in today's context to be sensitive towards the security of transactions from being phising and hacking of customers data and information. Hence, an ethical hacker with IT Risk Officer having expertise knowledge, government support in IT Infrastructure, Cloud Computing Environment is a must for the need of an hour to create a level of trusts in banks.

Handbook of Research on Climate Change and the Sustainable Financial Sector

Handbook of Research on Climate Change and the Sustainable Financial Sector
Author: Olarewaju, Odunayo Magret
Publisher: IGI Global
Total Pages: 573
Release: 2021-06-25
Genre: Business & Economics
ISBN: 1799879690

Climate change is a major problem, generating both risks and opportunities that will have a direct impact on the economy and the financial sector. In recent years, climate change has threatened both the survival of the financial system and economic development. The growing occurrence of extreme climate events combined with the imprudent nature of economic growth can cause unsustainable levels of harm to the financial sectors. On the other hand, it presents a range of new business challenges. In contrast to the most evident physical risks, companies are vulnerable to transformational risks that arise from the reaction of society to climate change, such as technological change, regulation and markets that can boost the cost of doing business, threats to the profitability of existing goods, or effects on the value of the asset. Climate change also offers new business opportunities, and it has made research in the context of a sustainable financial sector indispensable. The Handbook of Research on Climate Change and the Sustainable Financial Sector focuses on the impacts of climate change on various sectors of the world economy. This book covers how businesses can improve their sustainability, the impact of climate change on the financial sector, and specifically, the impacts on financial services, supply chains, and the socio-economic status of the world. Beyond focusing on the impacts to the financial industry itself, this book assesses how climate change in the financial sector affects the well-being of society in areas such as unemployment, economic recessions, decreases in consumer purchases, and more. This book is essential for stockbrokers, business managers, directors, fund managers, financial analysts, consultants and actuaries, institutional investors, policymakers, practitioners, researchers, academicians, and students interested in a comprehensive view of the impact of climate change on the financial sector.

Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability

Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability
Author: Goi, Chai Lee
Publisher: IGI Global
Total Pages: 389
Release: 2022-05-13
Genre: Business & Economics
ISBN: 1799895920

The Sustainable Development Goals are a collection of 17 interlinked global goals designed to be a blueprint to achieve a better and more sustainable future for all. Sustainable development is a long-term solution to how we plan our indefinite progress in the future, and the concept covers a broad scope of environmental, social, and economic developments. Sustainable development is the ideal vision of the future and requires further study and consideration. Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability explores the current practices in economic, social, and environmental sustainable development. Covering topics such as digital economies, community development, and equality, this reference work is ideal for academicians, researchers, practitioners, policymakers, government officials, decision makers, instructors, and students.

Disruptive Technologies and Eco-Innovation for Sustainable Development

Disruptive Technologies and Eco-Innovation for Sustainable Development
Author: Akkucuk, Ulas
Publisher: IGI Global
Total Pages: 340
Release: 2021-09-10
Genre: Technology & Engineering
ISBN: 1799889025

The rise of technology in human culture has changed almost every facet of society. Technology is especially useful regarding sustainable development. These technologies can cause significant greenhouse gas reductions and other benefits in terms of logistics and smart cities. New technology applied in this way can greatly help the human effort to restore the environment. Disruptive Technologies and Eco-Innovation for Sustainable Development provides an in-depth look into the new techniques, strategies, and technologies for achieving environmental sustainability through best business and technology practices. The book covers topics such as eco-innovation, green criteria, Agriculture 4.0, and topics related to logic, philosophy, and history of science and technology from the green/sustainable point of view. It is essential for managers, academicians, scientists, students, and researchers in various government, public, and private sectors.

Electronic Banking

Electronic Banking
Author: SCN Education B.V.
Publisher: Springer Science & Business Media
Total Pages: 185
Release: 2013-11-11
Genre: Technology & Engineering
ISBN: 3322866270

The world of banking and financial services is in the midst of dramatic change, moving away from traditional "brick and mortar" branches and focusing on new delivery channels, to improve customer service and give 24-hours-a-day access to information and transactions. What are the threats and the opportunities of electronic banking? What new pricing strategies should banks develop? How to secure electronic financial transactions? What effects will online banking have on the financial world? How to market the new electronic services? Read the expert opinions from bankers, trendwatchers and financial consultants. Explore the new banking solutions through white papers and reports. This HOTT Guide reveals all the ins and outs of this new online phenomenon.

Digital finance and inclusion in the time of COVID-19

Digital finance and inclusion in the time of COVID-19
Author: Benni, N.
Publisher: Food & Agriculture Org.
Total Pages: 94
Release: 2021-01-04
Genre: Technology & Engineering
ISBN: 9251336237

The COVID-19 pandemic has impacted digital financial inclusion trends across the world in many and complex ways. In developing and emerging contexts, this crisis also holds the potential to propel an unprecedented acceleration in the process of financial digitization and turn out to be a game-changer for digital financial inclusion. The aim of this study is to illustrate the opportunities and risks associated with the surge in uptake and use of digital financial service, providing ideas on how to leverage the paradigm changes affecting the overall approach and perspective towards digital financial services – on the part of various stakeholders – to advance financial inclusion and development. It also seeks to showcase how digital financial services have been used – in both traditional and innovative ways – to mitigate the impact of the COVID-19 crisis on economies and societies, by both public and private actors.

Financial Inclusion in Emerging Markets

Financial Inclusion in Emerging Markets
Author: Ananda S.
Publisher: Springer Nature
Total Pages: 343
Release: 2021-10-04
Genre: Business & Economics
ISBN: 9811626529

This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people. Financial inclusion ensures ease of access, availability, and usage of the financial products and services to all the sections of the society. The book will help in recognizing the role of financial inclusion as one of the main drivers in reducing income inequality and thus supporting sustainable economic growth of the countries, especially of an emerging economy. The book provides conceptual and practical ideas from the practitioners, best practices from the experts, and empirical views from the researchers on the best practices and how to mitigate the challenges and issues plaguing the development of the financial inclusion.

Corporate Communication - Getting the Message Across in Business

Corporate Communication - Getting the Message Across in Business
Author: Elise Van Staden
Publisher:
Total Pages: 222
Release: 2002-12-31
Genre: Business communication
ISBN: 9780627025198

Effective business communication skills are essential for organisational success. Poor communication can cost an organisation dearly and prevent it from being truly competitive.