Does the current big data trend promises more than it can actually deliver? Return on investment (ROI): Are you getting a significant ROI from your marketing campaigns? What is the average monetary value spend? Can you share metrics about success and failures with this model? What type of customer analytics will optimally enhance a customers journey? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Analytics investments work better. This Customer Analytics All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Analytics Self-Assessment. Featuring 963 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Analytics improvements can be made. In using the questions you will be better able to: - diagnose Customer Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Analytics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Analytics Scorecard, you will develop a clear picture of which Customer Analytics areas need attention. Your purchase includes access details to the Customer Analytics self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Analytics Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.