Customer in the Boardroom

Customer in the Boardroom
Author: Rama Bijapurkar
Publisher: Penguin Random House India Private Limited
Total Pages: 246
Release: 2023-02-06
Genre: Business & Economics
ISBN: 9354929192

Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

War in the Boardroom

War in the Boardroom
Author: Al Ries
Publisher: Harper Collins
Total Pages: 310
Release: 2009-10-06
Genre: Business & Economics
ISBN: 0061973130

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Mao in the Boardroom

Mao in the Boardroom
Author: Gabriel Stricker
Publisher: St. Martin's Griffin
Total Pages: 269
Release: 2003-06-28
Genre: Humor
ISBN: 1429981261

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

Inside the Boardroom

Inside the Boardroom
Author: Richard Leblanc
Publisher: John Wiley & Sons
Total Pages: 340
Release: 2010-02-10
Genre: Business & Economics
ISBN: 0470739959

Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of 39 boards of directors of both for- and not-for-profit organizations, Building a Better Board goes behind the scenes to reveal the inner workings of boards of directors, including how they make decisions. Recently chosen as one of Canada's "Top 40 Under 40"(TM), Dr Richard Leblanc is an award-winning teacher and researcher, certified management consultant, professional speaker, professor, lawyer and specialist on boards of directors. He can be reached at [email protected]. James Gillies, PhD (Toronto, Ontario, Canada), is Professor Emeritus at the Schulich School of Business, York University, where he serves as Chair of the Canada-Russia Corporate Governance Program.

Revolt in the Boardroom

Revolt in the Boardroom
Author: Alan Murray
Publisher: Harper Collins
Total Pages: 276
Release: 2009-10-13
Genre: Business & Economics
ISBN: 0061753203

Throughout the 20th century, American corporations were governed by autocratic, almost unaccountable chief executives. Their word was law and the only check on their power was a board of directors composed of their friends and allies. Then, in a stunning reversal, a momentous series of firings deposed the heads of some of the world's best-known companies: AIG, Morgan Stanley, Boeing, Hewlett-Packard and Pfizer, just to name a few. Formerly unchallenged CEOs found themselves under fire, often from their own handpicked boards. The number of deposed executives is astonishing. In 2004, the leaders of 600 companies were asked to leave. That number more than doubled in 2005 and reached 1,400 companies in 2006. Flexing new muscles, directors are assuming new and unfamiliar responsibilities. In Revolt in the Boardroom, Alan Murray reveals the inner workings of the new seat of power. Using the access afforded to him by his influential Wall Street Journal column, Murray tells the story of three seminal board revolts—the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher and the end of the reign one of the world's most autocratic executives, Hank Greenberg at AIG. Murray goes further to chart the history of the corporation, the rise of governance and the effects of the new power gained by outside institutions like hedge funds and interest groups. Through it all, Murray shows how the job of chief executive has rapidly and permanently changed. Leaders like A. G. Lafley and Jeff Immelt govern instead of rule, build alliances and support instead of dictating direction and pay careful attention to a broader range of stakeholders than ever before. Revolt in the Boardroom is the first look at the new world of corporate power and the last word on the transformational events of the last two years.

Marketing in the Boardroom

Marketing in the Boardroom
Author: Ruth Saunders
Publisher: Routledge
Total Pages: 223
Release: 2017-04-07
Genre: Business & Economics
ISBN: 135198358X

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

Boardroom Secrets

Boardroom Secrets
Author: Y. Argüden
Publisher: Springer
Total Pages: 139
Release: 2009-09-11
Genre: Business & Economics
ISBN: 0230248292

Boardroom Secrets focuses on the, processes, and behaviours for a board of directors to ensure good governance. The book focuses on behavioral aspects of governance such as how to evaluate and process information provided to the board, how to critically question without de-motivating, and how to balance interests of different stakeholders.

From Backroom to Boardroom

From Backroom to Boardroom
Author: Debbie Qaqish
Publisher: Forbesbooks
Total Pages: 0
Release: 2021-05-25
Genre: Business & Economics
ISBN: 9781950863686

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

Tales from the Boardroom

Tales from the Boardroom
Author: Drew Tanzman
Publisher:
Total Pages: 310
Release: 2014-08-01
Genre:
ISBN: 9781500717124

After being diagnosed with ALS last year, Drew Tanzman decided to finally put a pen to the book he'd been writing in his head for decades. Based on lessons he learned in the sports, business and diplomacy worlds, and finally the fighting of the disease itself, Drew has written a beautiful memoir paying tribute to the " Seize the Day " mentality and the beauty of embracing each and every adventure life can bring.

S.K.I.R.T.S in the Boardroom

S.K.I.R.T.S in the Boardroom
Author: Marshawn Evans
Publisher: John Wiley & Sons
Total Pages: 218
Release: 2013-05-06
Genre: Business & Economics
ISBN: 1118747240

If you're a working woman who wants to get ahead, S.K.I.R.T.S. in the Boardroom will equip you with the strategies you need to combine confidence and compassion, style and substance, and beauty and brains for professional success. It will help you navigate the male-dominated corporate world and keep you inspired when you're unmotivated and unsatisfied with your career. A must for any woman who wants to maximize her professional potential, this book offers sensible, straightforward, and long-overdue advice.