Customer Data Platforms A Complete Guide 2020 Edition
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Author | : Gerardus Blokdyk |
Publisher | : 5starcooks |
Total Pages | : 312 |
Release | : 2020-04-16 |
Genre | : |
ISBN | : 9781867344353 |
How does your organization define data management success? What is the difference between a cdp and other platforms? What are your operating costs? What do you review on an annual basis? How are Customer Data Platforms risks managed? This instant Customer Data Platforms self-assessment will make you the established Customer Data Platforms domain visionary by revealing just what you need to know to be fluent and ready for any Customer Data Platforms challenge. How do I reduce the effort in the Customer Data Platforms work to be done to get problems solved? How can I ensure that plans of action include every Customer Data Platforms task and that every Customer Data Platforms outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Data Platforms costs are low? How can I deliver tailored Customer Data Platforms advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Data Platforms essentials are covered, from every angle: the Customer Data Platforms self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Data Platforms outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Data Platforms practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Data Platforms are maximized with professional results. Your purchase includes access details to the Customer Data Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Data Platforms Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author | : Martin Kihn |
Publisher | : John Wiley & Sons |
Total Pages | : 246 |
Release | : 2020-12-15 |
Genre | : Business & Economics |
ISBN | : 1119790115 |
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Author | : Gerardus Blokdyk |
Publisher | : |
Total Pages | : 0 |
Release | : 2019 |
Genre | : Electronic books |
ISBN | : 9780655964957 |
Customer Data Platforms A Complete Guide - 2020 Edition.
Author | : Gerardus Blokdyk |
Publisher | : 5starcooks |
Total Pages | : 316 |
Release | : 2019-07-31 |
Genre | : |
ISBN | : 9780655837954 |
What levels of customer support are available? Is missing or inconsistent customer data impacting deliverability? Does anyone have any other relevant ideas or information to add to the consideration that has not been addressed? Do you know which customers give you the best business? Do you use customer data to promote your business through advertisements and do you sell customer behavior/information to third parties for marketing? This valuable Customer Data Platforms self-assessment will make you the dependable Customer Data Platforms domain authority by revealing just what you need to know to be fluent and ready for any Customer Data Platforms challenge. How do I reduce the effort in the Customer Data Platforms work to be done to get problems solved? How can I ensure that plans of action include every Customer Data Platforms task and that every Customer Data Platforms outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Data Platforms costs are low? How can I deliver tailored Customer Data Platforms advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Data Platforms essentials are covered, from every angle: the Customer Data Platforms self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Data Platforms outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Data Platforms practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Data Platforms are maximized with professional results. Your purchase includes access details to the Customer Data Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Data Platforms Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author | : Gerardus Blokdyk |
Publisher | : 5starcooks |
Total Pages | : 302 |
Release | : 2019-08-07 |
Genre | : |
ISBN | : 9780655843320 |
What is the authentication mechanism planned for the users? How does the system link data that relates to the same customer? Who uses customer data platforms? Can the system decide which customer treatments to deliver, choosing from multiple alternatives? Does the system provide data quality and enhancement? This easy Customer Data Platform self-assessment will make you the reliable Customer Data Platform domain authority by revealing just what you need to know to be fluent and ready for any Customer Data Platform challenge. How do I reduce the effort in the Customer Data Platform work to be done to get problems solved? How can I ensure that plans of action include every Customer Data Platform task and that every Customer Data Platform outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Data Platform costs are low? How can I deliver tailored Customer Data Platform advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Data Platform essentials are covered, from every angle: the Customer Data Platform self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Data Platform outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Data Platform practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Data Platform are maximized with professional results. Your purchase includes access details to the Customer Data Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Data Platform Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author | : Gerardus Blokdyk |
Publisher | : |
Total Pages | : 0 |
Release | : |
Genre | : |
ISBN | : 9780655976547 |
Author | : Gerardus Blokdyk |
Publisher | : |
Total Pages | : 0 |
Release | : |
Genre | : |
ISBN | : 9780655959236 |
Author | : Gerardus Blokdyk |
Publisher | : 5starcooks |
Total Pages | : 314 |
Release | : 2019-07-03 |
Genre | : |
ISBN | : 9780655811541 |
What sources do you use to gather information for a data platforms study? What is the risk? Who do you want your customers to become? What was the context? Is data platforms required? This best-selling Data Platforms self-assessment will make you the trusted Data Platforms domain auditor by revealing just what you need to know to be fluent and ready for any Data Platforms challenge. How do I reduce the effort in the Data Platforms work to be done to get problems solved? How can I ensure that plans of action include every Data Platforms task and that every Data Platforms outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data Platforms costs are low? How can I deliver tailored Data Platforms advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data Platforms essentials are covered, from every angle: the Data Platforms self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data Platforms outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data Platforms practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data Platforms are maximized with professional results. Your purchase includes access details to the Data Platforms self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Platforms Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author | : Gerardus Blokdyk |
Publisher | : |
Total Pages | : 0 |
Release | : 2019 |
Genre | : Electronic books |
ISBN | : 9780655961697 |
Marketing Data Management Platform A Complete Guide - 2020 Edition.
Author | : Martin Kihn |
Publisher | : John Wiley & Sons |
Total Pages | : 246 |
Release | : 2020-11-05 |
Genre | : Business & Economics |
ISBN | : 1119790123 |
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.