Customer And Industry Guide
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| Author | : Virginia Grose |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 175 |
| Release | : 2021-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1350227390 |
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
| Author | : Ben Reason |
| Publisher | : John Wiley & Sons |
| Total Pages | : 214 |
| Release | : 2015-12-28 |
| Genre | : Business & Economics |
| ISBN | : 1118988949 |
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
| Author | : Lisa Tschauner |
| Publisher | : BQB Publishing |
| Total Pages | : 106 |
| Release | : 2012-08-17 |
| Genre | : Business & Economics |
| ISBN | : 1608081257 |
In today's business world, the customer service experience is the most critical component that leads small businesses to remarkable success. Good service can be a business owner's greatest asset if it is properly implemented, practiced on a regular basis, and customized to meet the needs and wants of customers. The good relationships entrepreneurs have with customers will be essential to growing their businesses and evolving to the next level. This book is designed as a tool for the small business owner. Through identifying customers, their needs and wants, successful communication strategies, methods for follow-up and best practices, anyone who is involved in a business environment can build outstanding and valuable relationships with customers and clients. Competition is fierce in the current economy. Prepare to be a leader in your industry and the best at your business with the help of this book. Learn to recognize opportunities and to face the challenges of delivering GREAT customer service in every way possible! Businesses have the power to create an unforgettable experience and lasting impression on customers. This book will lead business stakeholders to the development of dynamic and unique strategies that are sure to grow business with new customers and to bring back loyal patrons time after time.
| Author | : Robert Solomon |
| Publisher | : John Wiley & Sons |
| Total Pages | : 295 |
| Release | : 2016-04-04 |
| Genre | : Business & Economics |
| ISBN | : 1119227828 |
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
| Author | : Ken Burnett |
| Publisher | : FT Press |
| Total Pages | : 0 |
| Release | : 2001 |
| Genre | : Customer relations |
| ISBN | : 9780273650317 |
This guide shows how CRM (customer relationship management) uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.
| Author | : Adedeji Bodunde Badiru |
| Publisher | : John Wiley & Sons |
| Total Pages | : 238 |
| Release | : 1995-05-29 |
| Genre | : Business & Economics |
| ISBN | : 9780471045984 |
Industry's Guide to ISO 9000 offers a complete reference book for industry practitioners. It emphasizes technical and managerial processes, especially project management techniques, to implement changes at the product development level. Because personnel play a central role in the ISO 9000 standard, Industry's Guide to ISO 9000 focuses on people-related issues and shows how, with proper management, normally arduous procedures can be made easier for all concerned. Practitioners in all functional areas of business and industry - industrial and systems engineers, process engineers, designers, R & D managers, plant managers, production supervisors, manufacturing engineers, and quality engineers - will find Industry's Guide to ISO 9000 an essential guide to professional success.
| Author | : David E. Sumner |
| Publisher | : Peter Lang |
| Total Pages | : 226 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780820476179 |
Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.
| Author | : Paul Hague |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 273 |
| Release | : 2023-05-03 |
| Genre | : Business & Economics |
| ISBN | : 1398608521 |
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experience shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
| Author | : Rodney L. Cron |
| Publisher | : |
| Total Pages | : 394 |
| Release | : 1974 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : James G. Barnes |
| Publisher | : Wiley |
| Total Pages | : 224 |
| Release | : 2006-12-15 |
| Genre | : Business & Economics |
| ISBN | : 0470056266 |
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
