Cultivating Lifelong Donors
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| Author | : Frank Barry |
| Publisher | : |
| Total Pages | : 68 |
| Release | : 2010-07-06 |
| Genre | : |
| ISBN | : 9781453632420 |
The creation of a "complete" fundraising pyramid requires time andpatience. History suggests that donors with the greatest staying power arethose acquired through the annual giving program and cultivated to becomesustainable donors using good stewardship and best fundraising practices.Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramidhelps nonprofits build long-term giving programs that span the entiresupporter lifecycle, from engagement through the end of life. It highlightsfresh strategies for engaging new supporters online, investigates why weneed to better understand the characteristics of loyal donors, examinesthe importance of developing personal relationships with transitionalgiving prospects, and explores cultivation strategies that foster lifetimecommitments. This book lays the groundwork for building a fundraisingpyramid that can help you maximize fundraising results and fulfill yourorganization's mission.
| Author | : Deborah Kaplan Polivy |
| Publisher | : John Wiley & Sons |
| Total Pages | : 240 |
| Release | : 2013-11-18 |
| Genre | : Business & Economics |
| ISBN | : 111860377X |
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.
| Author | : Terry Axelrod |
| Publisher | : |
| Total Pages | : 296 |
| Release | : 2004 |
| Genre | : Fund raising |
| ISBN | : |
| Author | : Brad Layland |
| Publisher | : InterVarsity Press |
| Total Pages | : 127 |
| Release | : 2023-01-24 |
| Genre | : Religion |
| ISBN | : 1514005794 |
Fundraising can be one of the most stressful parts of ministry. Professional fundraiser Brad Layland transforms fundraising into a relational process where donors truly become partners in ministry. Fundraising is best done in community–this book will help you find a community of people who enjoy giving and want your organization to succeed.
| Author | : Tom Ahern |
| Publisher | : Wiley + ORM |
| Total Pages | : 429 |
| Release | : 2011-01-04 |
| Genre | : Business & Economics |
| ISBN | : 111804486X |
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
| Author | : Laura Fredricks |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 262 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780834218291 |
This book has the insightful and cost-effective techniques you can use today that will deliver tremendous returns for years to come.
| Author | : Adrian Sargeant |
| Publisher | : John Wiley & Sons |
| Total Pages | : 226 |
| Release | : 2004-10-06 |
| Genre | : Business & Economics |
| ISBN | : 078797658X |
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
| Author | : Tom Ahern |
| Publisher | : John Wiley & Sons |
| Total Pages | : 484 |
| Release | : 2007-11-27 |
| Genre | : Business & Economics |
| ISBN | : 0470080396 |
Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.
| Author | : Thomas C. Wilson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 320 |
| Release | : 2008-04-04 |
| Genre | : Business & Economics |
| ISBN | : 0470233230 |
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
| Author | : Iqbal Shah |
| Publisher | : Independently Published |
| Total Pages | : 0 |
| Release | : 2024-02-12 |
| Genre | : Business & Economics |
| ISBN | : |
Unlock the secrets to donor engagement success with "Mastering Donor Engagement: Modern Strategies for Cultivation, Motivation, and Retention." In this comprehensive guide, nonprofit professionals and fundraisers will discover innovative fundraising techniques and creative approaches to building meaningful donor relationships. From understanding the intricacies of donor psychology to leveraging cutting-edge technology for donor cultivation, this book provides actionable insights to elevate your organization's fundraising efforts. Explore the art of storytelling in nonprofit fundraising and learn how to craft compelling fundraising appeals that resonate with donors' values and motivations. Discover practical tips for utilizing donor management software and integrating social media platforms to amplify your outreach and maximize donor engagement. Delve into the importance of expressing authentic gratitude and implementing personalized donor stewardship practices to foster long-term donor loyalty and retention. With real-life case studies, interactive exercises, and expert guidance, "Mastering Donor Engagement" empowers nonprofits to create impactful fundraising campaigns, measure their impact, and adapt strategies for sustainable success. Whether you're a seasoned fundraiser or a novice in the nonprofit sector, this book offers invaluable resources to propel your organization's mission forward. Equip yourself with the tools and knowledge needed to navigate the evolving landscape of nonprofit fundraising and cultivate a culture of philanthropy within your organization. Whether you're seeking to enhance your nonprofit marketing efforts, optimize donor communication strategies, or elevate your fundraising events, "Mastering Donor Engagement" is your roadmap to fundraising excellence. Transform your nonprofit's fundraising approach and unlock new possibilities for impact with "Mastering Donor Engagement: Modern Strategies for Cultivation, Motivation, and Retention." Start your journey towards fundraising success today.
