Crm Systems In Industrial Companies
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Author | : A. Perna |
Publisher | : Springer |
Total Pages | : 360 |
Release | : 2014-03-30 |
Genre | : Business & Economics |
ISBN | : 1137335661 |
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Author | : Dr. Swapnil S. Phadtare |
Publisher | : OrangeBooks Publication |
Total Pages | : 289 |
Release | : 2023-02-18 |
Genre | : Education |
ISBN | : |
In this book author conducted his study in Western Maharashtra State, India. Fir the study purpose author collect information from Sales Representative, Sales Managers, Customers and Auto Dealers, are the samples for the study. Also Schedules are the instrument for data collection. Used Parameters under study are demographic, behavioral and psychographic of samples. Study revolves around concepts of Customer Relationship Management, Customer Satisfaction, Consumer Behavior, Relationship Marketing, and Market Segmentation. Data has processed by using MS-Excel and analyzed using SPSS Package. Descriptive analysis, inferential statistics and multivariate statistical tools brought in use.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2004 |
Release | : 2021-02-05 |
Genre | : Technology & Engineering |
ISBN | : 1799886077 |
As Industry 4.0 brings on a new bout of transformation and fundamental changes in various industries, the traditional manufacturing and production methods are falling to the wayside. Industrial processes must embrace modern technology and the most recent trends to keep up with the times. With “smart factories”; the automation of information and data; and the inclusion of IoT, AI technologies, robotics, and cloud computing comes new challenges to tackle. These changes are creating new threats in security, reliability, the regulations around legislation and standardization of technologies, malfunctioning devices or operational disruptions, and more. These effects span a variety of industries and need to be discussed. Research Anthology on Cross-Industry Challenges of Industry 4.0 explores the challenges that have risen as multidisciplinary industries adapt to the Fourth Industrial Revolution. With a shifting change in technology, operations, management, and business models, the impacts of Industry 4.0 and digital transformation will be long-lasting and will forever change the face of manufacturing and production. This book highlights a cross-industry view of these challenges, the impacts they have, potential solutions, and the technological advances that have brought about these new issues. It is ideal for mechanical engineers, electrical engineers, manufacturers, supply chain managers, logistics specialists, investors, managers, policymakers, production scientists, researchers, academicians, and students looking for cross-industry research on the challenges associated with Industry 4.0.
Author | : Jack W. Plunkett |
Publisher | : Plunkett Research, Ltd. |
Total Pages | : 472 |
Release | : 2007-07 |
Genre | : Business & Economics |
ISBN | : 1593920903 |
The cell phone is the fastest-selling consumer electronic in the world. On a global basis, over 800 million cellular telephones are sold yearly. More camera-equipped cell phones are sold each year than stand alone digital cameras. Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including 3G Internet-enabled cell phones and PDAs. Meanwhile, wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Booming technologies include such 802.11 standards as Wi-Fi and WiMax, as well as Ultra Wide Band (UWB) and Bluetooth. Telematics, intelligent transportation systems (ITS) and satellite radio will soon create an entertainment, navigation and communications revolution within automobiles and trucks. Meanwhile, RFID (radio frequency identification) will revolutionize wireless tracking, inventory and logistics at all levels, from manufacturing to shipping to retailing. These developments are creating challenges for legacy companies and opportunities for nimble marketers and managers. Plunkett's Wireless, Wi-Fi, RFID & Cellular Industry Almanac 2008 covers such sectors. Our coverage includes business trends analysis and industry statistics. We also include a wireless and cellular business glossary and a listing of industry contacts, such as industry associations and government agencies. Next, we profile hundreds of leading companies. Our 350 company profiles include complete business descriptions and up to 27 executives by name and title.
Author | : Jack W. Plunkett |
Publisher | : Plunkett Research, Ltd. |
Total Pages | : 717 |
Release | : 2007-05 |
Genre | : Business & Economics |
ISBN | : 1593920695 |
A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields. This book contains most of the data you need on the American Engineering & Research Industry. It includes market analysis, R&D data and several statistical tables and nearly 400 profiles of Engineering and Research firms.
Author | : Jack W. Plunkett |
Publisher | : Plunkett Research, Ltd. |
Total Pages | : 567 |
Release | : 2006-05 |
Genre | : Business & Economics |
ISBN | : 1593920504 |
A complete guide to trends and leading companies in the Engineering and Research business fields, design, development and technology-based research. Includes market analysis, R&D data and several statistical tables. Nearly 400 in-depth profiles of Engineering and Research firms.
Author | : GREENBERG |
Publisher | : Tata McGraw-Hill Education |
Total Pages | : 0 |
Release | : 2010-04 |
Genre | : |
ISBN | : 9780070702523 |
The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.
Author | : Roger J. Baran |
Publisher | : Taylor & Francis |
Total Pages | : 457 |
Release | : 2016-12-08 |
Genre | : Business & Economics |
ISBN | : 1317419332 |
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author | : Ershi Qi |
Publisher | : Springer Science & Business Media |
Total Pages | : 1039 |
Release | : 2014-01-16 |
Genre | : Business & Economics |
ISBN | : 3642400604 |
The purpose of the 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI 2013) is to bring together researchers, engineers and practitioners interested in the application of informatics to usher in new advances in the industrial engineering and management fields.
Author | : V. Kumar |
Publisher | : Springer |
Total Pages | : 422 |
Release | : 2018-05-15 |
Genre | : Business & Economics |
ISBN | : 3662553813 |
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.