Crm In Action
Download Crm In Action full books in PDF, epub, and Kindle. Read online free Crm In Action ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Dr. Ken K. Wong |
Publisher | : iUniverse |
Total Pages | : 158 |
Release | : 2011-01-27 |
Genre | : Business & Economics |
ISBN | : 1450279899 |
Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples. Ekaterina Leonova, Sweden Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative. Hoo Chee Wai, Singapore
Author | : Jeffrey Peel |
Publisher | : Elsevier |
Total Pages | : 235 |
Release | : 2002-07-03 |
Genre | : Computers |
ISBN | : 0080503446 |
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.·Defines the nature of new CRM niche solutions·Provides entirely new types of functionality that mesh seamlessly·Describes solutions focused solely on the needs of the customer
Author | : Bryan Foss |
Publisher | : Kogan Page Publishers |
Total Pages | : 724 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780749436964 |
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Author | : Francis Buttle |
Publisher | : Routledge |
Total Pages | : 495 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1856175227 |
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author | : Matthias Kolbusa |
Publisher | : Springer Science & Business Media |
Total Pages | : 190 |
Release | : 2014-01-18 |
Genre | : Business & Economics |
ISBN | : 3642420362 |
Current technological, demographic and globalization trends are not only leading to intensified competition; they also indicate that new business models are rapidly emerging but only to disappear again just as quickly. Timely recognition of the new changes, jettisoning of old approaches and rapid implementation of the currently required changes within a company are now decisive competitive factors. Those who best survive (and thrive) in the future will be those who dramatically increase their success rate within this change process. Building on his best-selling book 'The Strategy Scout' Matthias Kolbusa explains the decisive principles in this rapidly changing business environment.
Author | : Susan Rose |
Publisher | : Routledge |
Total Pages | : 362 |
Release | : 2014-07-25 |
Genre | : Business & Economics |
ISBN | : 1317819136 |
For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings. Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills. The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.
Author | : Jill Dyché |
Publisher | : Addison-Wesley Professional |
Total Pages | : 338 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780201730623 |
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Author | : Singh, Surabhi |
Publisher | : IGI Global |
Total Pages | : 289 |
Release | : 2021-10-15 |
Genre | : Business & Economics |
ISBN | : 1799879615 |
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Author | : Stephen Johannes |
Publisher | : SAP PRESS |
Total Pages | : 0 |
Release | : 2013 |
Genre | : Customer relations |
ISBN | : 9781592294398 |
Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide!
Author | : Bryan Bergeron |
Publisher | : John Wiley & Sons |
Total Pages | : 236 |
Release | : 2004-01-16 |
Genre | : Business & Economics |
ISBN | : 0471268100 |
ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.