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| Author | : Franklin J. Boster |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : Communication |
| ISBN | : 9781793505354 |
Critical Questions in Persuasion Research presents students with a refreshing way to study persuasion, communication theory, and human behavior.
| Author | : Franklin J. Boster |
| Publisher | : Cognella Academic Publishing |
| Total Pages | : |
| Release | : 2020-09-07 |
| Genre | : |
| ISBN | : 9781516579297 |
Critical Questions in Persuasion Research presents students with a refreshing way to study persuasion, communication theory, and human behavior. Rather than examining different types of persuasion research and reviewing each one at a time, communication scholars Franklin J. Boster and Christopher J. Carpenter explore eight key controversies, as well as research and theory related to each topic: - What constitutes a strong persuasive message, and does it matter? - How do we adapt persuasive messages to diverse audiences? - Do persuasive messages have side effects? - How can we manage the buzz? - How can we maintain attitude change? - Can a persuasive message be counterproductive? - How can we encourage resistance to persuasion? - To what extent does action follow from attitudes? By focusing on how various disciplines deal with the big controversies in the persuasion process, students gain an understanding not only of key ideas and theories, but how the ideas and theories fit together in a meaningful whole. By framing persuasion as a series of critical questions, students learn that social science is a dynamic and exciting way in which to study persuasion. Critical Questions in Persuasion Research is an ideal textbook for courses with focus on persuasion, communication, and human behavior.
| Author | : Richard E Petty |
| Publisher | : Routledge |
| Total Pages | : 336 |
| Release | : 2018-02-20 |
| Genre | : Social Science |
| ISBN | : 0429970706 |
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
| Author | : Mike Allen |
| Publisher | : SAGE Publications |
| Total Pages | : 2013 |
| Release | : 2017-04-11 |
| Genre | : Social Science |
| ISBN | : 1483381420 |
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
| Author | : James Chandler |
| Publisher | : |
| Total Pages | : 536 |
| Release | : 1994 |
| Genre | : Law |
| ISBN | : |
This anthology brings together thirteen major essays by leading scholars and researchers in multiple fields across the sciences and humanities. In addition, each essay is accompanied by a never-before-published critical response and a rejoinder by the author of the original essay.
| Author | : David Myers |
| Publisher | : McGraw Hill |
| Total Pages | : 741 |
| Release | : 2014-03-16 |
| Genre | : Psychology |
| ISBN | : 0077152360 |
Social psychology is one of the most intriguing and captivating areas of psychology, as it has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. Social psychology seeks to answer questions that we think and talk about with each other every day; questions such as: Why do some people behave differently when on their own, to when they’re with a group? What leads individuals sometimes to hurt and sometimes to help one another? Why are we attracted to certain types of people? How do some persuade others to do what they want? The new edition of Social Psychology has been revised to introduce a more flexible structure for the teaching and studying of social psychology and includes up-to-date, international research in the area. There is an emphasis throughout on the critical evaluation of published research, in order to encourage critical thinking about the various topics. Applied examples across the chapters help to highlight the relevance, and hence the impact, that the theories and methods of this fascinating subject have upon the social world. Key Features Include: Research Close-Up: Following a brand new style, this feature matches the layout used in real research papers, providing an accessible introduction to journal articles and the research methods used by social psychologists. Focus On: Fully revised from the previous edition, these boxes now look at opposing viewpoints, controversial research or alternative approaches to topics within social psychology, offering a more critical outlook on topics and prompting the questioning of the validity of published research. Recommended Readings: New to this edition, recommended further readings of both classic and contemporary literature have been added to each chapter, providing a springboard for further consideration of the topic. Connect Psychology is McGraw-Hill’s digital learning and teaching environment. Students – You get easy online access to homework, tests and quizzes designed by your instructor. You get immediate feedback on how you’re doing, making it the perfect platform to test your knowledge. Lecturers – It gives you the power to create auto-graded assignments, tests and quizzes online. The detailed visual reporting allows you to easily monitor your students’ progress. In addition, you can still access key support materials for your teaching, including a testbank, seminar materials and lecture support. Visit: http://connect.mcgraw-hill.com for more details.
| Author | : Jay A. Conger |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 81 |
| Release | : 2008-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1633691020 |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
| Author | : Steve Oswald |
| Publisher | : Springer Nature |
| Total Pages | : 367 |
| Release | : 2022-02-25 |
| Genre | : Philosophy |
| ISBN | : 3030910172 |
This open access book addresses communicative aspects of the current COVID-19 pandemic as well as the epidemic of misinformation from the perspective of argumentation theory. Argumentation theory is uniquely placed to understand and account for the challenges of public reason as expressed through argumentative discourse. The book thus focuses on the extent to which the forms, norms and functions of public argumentation have changed in the face of the COVID-19 pandemic. This question is investigated along the three main research lines of the COST Action project CA 17132: European network for Argumentation and Public PoLicY analysis (APPLY): descriptive, normative, and prescriptive. The volume offers a broad range of contributions which treat argumentative phenomena that are directly related to the changes in public discourse in the wake of the outburst of COVID-19. The volume additionally places particular emphasis on expert argumentation, given (i) the importance expert discourse has had over the last two years, and (ii) the challenges that expert argumentation has faced in the public sphere as a result of scientific uncertainty and widespread misinformation. Contributions are divided into three groups, which (i) examine various features and aspects of public and institutional discourse about the COVID-19 pandemic, (ii) scrutinize the way health policies have been discussed, debated, attacked and defended in the public sphere, and (iii) consider a range of proposals meant to improve the quality of public discourse, and public deliberation in particular, in such a way that concrete proposals for argumentative literacy will be brought to light. Overall, this volume constitutes a timely inquiry into all things argumentative in pandemic discourse. This volume is of interest to a broad readership including philosophers, linguists, communication and legal scholars, and members of the wider public who seek to better understand the discourse surrounding communicative phenomena in times of crisis. COST (European Cooperation in Science and Technology) is a funding organisation for research and innovation networks. For more information: www.cost.eu
| Author | : James Price Dillard |
| Publisher | : SAGE |
| Total Pages | : 457 |
| Release | : 2013 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412983134 |
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
| Author | : James B. Stiff |
| Publisher | : Guilford Publications |
| Total Pages | : 401 |
| Release | : 2016-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1462526845 |
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
