Critical Approaches To Superfoods
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| Author | : Richard Wilk |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 233 |
| Release | : 2020-12-10 |
| Genre | : Political Science |
| ISBN | : 1350123897 |
Are superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities? In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition. Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
| Author | : Richard Wilk |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 232 |
| Release | : 2020-12-10 |
| Genre | : Political Science |
| ISBN | : 1350123889 |
Are superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities? In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition. Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
| Author | : Patricia Covarrubia |
| Publisher | : Taylor & Francis |
| Total Pages | : 172 |
| Release | : 2022-11-30 |
| Genre | : Law |
| ISBN | : 1000791041 |
Since the Intangible Heritage Convention was adopted by UNESCO in 2003, intangible cultural heritage has increasingly been an important subject of debate in international forums. As more countries implement the Intangible Heritage Convention, national policymakers and communities of practice have been exploring the use of intellectual property protection to achieve intangible cultural heritage safeguarding outcomes. This book examines diverse cultural heritage case studies from Indigenous communities and local communities in developing and industrialised countries to offer an interdisciplinary examination of topics at the intersection between heritage and property which present cross-border challenges. Analysing a range of case studies which provide examples of traditional knowledge, traditional cultural expressions, and genetic resources by a mixture of practitioners and scholars from different fields, the book addresses guidelines and legislation as well as recent developments about shared heritage to identify a progressive trend that improves the understanding of intangible cultural heritage. Considering all forms of intellectual property, including patents, copyright, design rights, trade marks, geographical indications, and sui generis rights, the book explores problems and challenges for intangible cultural heritage in crossborder situations, as well as highlighting positive relationships and collaborations among communities across geographical boundaries. Transboundary Heritage and Intellectual Property Law: Safeguarding Intangible Cultural Heritage will be an important resource for practitioners, scholars, and students engaged in studying intangible cultural heritage, intellectual property law, heritage studies, and anthropology.
| Author | : Lauren Alex O'Hagan |
| Publisher | : Taylor & Francis |
| Total Pages | : 365 |
| Release | : 2024-09-17 |
| Genre | : Science |
| ISBN | : 1040143962 |
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
| Author | : Lisa Haushofer |
| Publisher | : Univ of California Press |
| Total Pages | : 288 |
| Release | : 2022-12-27 |
| Genre | : Social Science |
| ISBN | : 0520390407 |
Between 1850 and 1950, experts and entrepreneurs in Britain and the United States forged new connections between the nutrition sciences and the commercial realm through their enthusiasm for new edible consumables. The resulting food products promised wondrous solutions for what seemed to be both individual and social ills. By examining creations such as Gail Borden's meat biscuit, Benger's Food, Kellogg's health foods, and Fleischmann's yeast, Wonder Foods shows how new products dazzled with visions of modernity, efficiency, and scientific progress even as they perpetuated exclusionary views about who deserved to eat, thrive, and live. Drawing on extensive archival research, historian Lisa Haushofer reveals that the story of modern food and nutrition was not about innocuous technological advances or superior scientific insights, but rather about the powerful logic of exploitation and economization that undergirded colonial and industrial food projects. In the process, these wonder foods shaped both modern food regimes and how we think about food.
| Author | : Paul Collinson |
| Publisher | : Berghahn Books |
| Total Pages | : 230 |
| Release | : 2023 |
| Genre | : Food |
| ISBN | : 180539018X |
Food purity and nutrition has inter-disciplinary roots in anthropological, ethnological, evolutionary, psychological and applied perspectives. Pure Food presents the theoretical and cross-cultural aspects of adopting food purity. It demonstrates variations and similarities in diverse cultural beliefs, behaviours and practices in different societies that define the pure food mindset. As a subject with much contemporary relevance, Pure Food appeals to professional practitioners involved in promoting healthier food and nutrition, as well as to general readers with an interest in food purity.
| Author | : Tina Sikka |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 305 |
| Release | : 2023-02-23 |
| Genre | : Social Science |
| ISBN | : 1350202053 |
This book critically examines contemporary health and wellness culture through the lens of personalization, genetification and functional foods. These developments have had a significant impact on the intersecting categories of gender, race, and class in light of the increasing adoption of digital health and surveillance technologies like MyFitnessPal, Lifesum, HealthyifyMe, and Fooducate. These three vectors of identity, when analysed in relation to food, diet, health, and technology, reveal significant new ways in which inequality, hierarchy, and injustice become manifest. In the book, Tina Sikka argues that the corporate-led trends associated with health apps, genetic testing, superfoods, and functional foods have produced a kind of dietary-genomic-functional food industrial complex. She makes the positive case for a prosocial, food secure, and biodiverse health and food culture that is rooted in community action, supported by strong public provisioning of health care, and grounded in principles of food justice and sovereignty.
| Author | : Arve Hansen |
| Publisher | : Springer Nature |
| Total Pages | : 410 |
| Release | : 2023-01-01 |
| Genre | : Business & Economics |
| ISBN | : 3031110692 |
This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable consumption patterns in affluent societies and the drivers of rapidly increasing consumption in emerging economies. They focus on consumption patterns with the largest environmental footprints, including energy, housing, and mobility and engage in sophisticated ways with the theoretical frontiers of the field of consumption research, in particular on the ‘practice turn’ that has come to dominate the field in recent decades. This book maps out what we know about consumption, questions what we take for granted, and points us in new directions for better understanding—and changing—unsustainable consumption patterns.
| Author | : Alexandra Celia Kelly |
| Publisher | : University of Washington Press |
| Total Pages | : 279 |
| Release | : 2021-05-18 |
| Genre | : Social Science |
| ISBN | : 0295748826 |
The economic prosperity of two nineteenth- and early-twentieth-century New England towns rested on factories that manufactured piano keys, billiard balls, combs, and other items made of ivory imported from East Africa. Yet while towns like Ivoryton and Deep River, Connecticut, thrived, the African ivory trade left in its wake massive human exploitation and ecological devastation. At the same time, dynamic East African engagement with capitalism and imperialism took place within these trade histories. Drawing from extensive archival and field research in New England, Great Britain, and Tanzania, Alexandra Kelly investigates the complex global legacies of the historical ivory trade. She not only explains the complexities of this trade but also analyzes Anglo-American narratives about Africa, questioning why elephants and ivory feature so centrally in those representations. From elephant conservation efforts to the cultural heritage industries in New England and East Africa, her study reveals the ongoing global repercussions of the ivory craze and will be of interest to anthropologists, archaeologists, historians, and conservationists.
| Author | : Graeme Wynn |
| Publisher | : Ohio University Press |
| Total Pages | : 353 |
| Release | : 2022-07-26 |
| Genre | : History |
| ISBN | : 0821447777 |
Spanning the colonial, postcolonial, and postapartheid eras, these historical and locally specific case studies analyze and engage vernacular, activist, and scholarly efforts to mitigate social-environmental inequity. This book highlights the ways poor and vulnerable people in South Africa, Lesotho, and Zimbabwe have mobilized against the structural and political forces that deny them a healthy and sustainable environment. Spanning the colonial, postcolonial, and postapartheid eras, these studies engage vernacular, activist, and scholarly efforts to mitigate social-environmental inequity. Some chapters track the genealogies of contemporary activism, while others introduce positions, actors, and thinkers not previously identified with environmental justice. Addressing health, economic opportunity, agricultural policy, and food security, the chapters in this book explore a range of issues and ways of thinking about harm to people and their ecologies. Because environmental justice is often understood as a contemporary phenomenon framed around North American examples, these fresh case studies will enrich both southern African history and global environmental studies. Environment, Power, and Justice expands conceptions of environmental justice and reveals discourses and dynamics that advance both scholarship and social change. Contributors: Christopher Conz Marc Epprecht Mary Galvin Sarah Ives Admire Mseba Muchaparara Musemwa Matthew A. Schnurr Cherryl Walker
