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| Author | : Maxwell Boykoff |
| Publisher | : Cambridge University Press |
| Total Pages | : 321 |
| Release | : 2019-07-04 |
| Genre | : Business & Economics |
| ISBN | : 1107195381 |
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
| Author | : Silton, Nava R. |
| Publisher | : IGI Global |
| Total Pages | : 483 |
| Release | : 2016-06-27 |
| Genre | : Psychology |
| ISBN | : 1522505059 |
The use of imagination can lead to greater outcomes in problem solving, innovation, and critical thinking. By providing access to creative outlets, productivity increases in schools, businesses, and other professional settings. Exploring the Benefits of Creativity in Education, Media, and the Arts is a pivotal reference source for the latest scholarly research on the stimulation and implementation of creative thinking in academic and professional environments. Highlighting the foundations of creativity from theoretical and neuroscientific perspectives, this book is ideally designed for academics, professionals, educators, and practitioners.
| Author | : Keith Negus |
| Publisher | : SAGE |
| Total Pages | : 192 |
| Release | : 2004-06-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780761970767 |
Negus and Pickering provide a clear and logical way of understanding what we describe as creative, and how this term has become central to attaching cultural value.
| Author | : Cameron S. Foote |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 444 |
| Release | : 2002 |
| Genre | : Antiques & Collectibles |
| ISBN | : 9780393730937 |
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
| Author | : Elizabeth A. Mannix |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 336 |
| Release | : 2009-11-12 |
| Genre | : Business & Economics |
| ISBN | : 1849505837 |
Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
| Author | : Robin Landa |
| Publisher | : Routledge |
| Total Pages | : 157 |
| Release | : 2022-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1000586642 |
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
| Author | : Andy Green |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 260 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780749448233 |
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
| Author | : Eric M. Eisenberg |
| Publisher | : Bedford/St. Martin's |
| Total Pages | : 0 |
| Release | : 2009-11-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780312574864 |
Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey combine decades of teaching and scholarly experience to offer students a concise and readable introduction to organizational communication theories and their practical applications. Using the metaphor of creativity (getting what you want) and constraint (following established rules) this popular textbook offers students more opportunities than ever before to practice what they learn through a variety of features within the textbook itself and on its companion Web site.
| Author | : Darryl Hocking |
| Publisher | : Springer |
| Total Pages | : 311 |
| Release | : 2017-10-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1137558040 |
This book provides an extensive and original analysis of the way that written and spoken communication facilitates creative practice in the university art and design studio. Challenging the established view of creativity as a personal attribute which can be objectively measured, the author demonstrates instead that creativity and creative practice are constructed through a complex array of intersecting discourses, each shaped by wider socio-historical contexts, beliefs and values. The author draws upon a range of methods and resources to capture this dynamic complexity from corpus linguistics to ethnography and multimodal analysis. This innovative volume will appeal to students and scholars of discourse analysis, creativity, and applied linguistics. It will also appeal to art and design educators.
| Author | : Nelson Zagalo |
| Publisher | : Springer |
| Total Pages | : 269 |
| Release | : 2015-04-02 |
| Genre | : Computers |
| ISBN | : 1447166817 |
This edited book discusses the exciting field of Digital Creativity. Through exploring the current state of the creative industries, the authors show how technologies are reshaping our creative processes and how they are affecting the innovative creation of new products. Readers will discover how creative production processes are dominated by digital data transmission which makes the connection between people, ideas and creative processes easy to achieve within collaborative and co-creative environments. Since we rely on our senses to understand our world, perhaps of more significance is that technologies through 3D printing are returning from the digital to the physical world. Written by an interdisciplinary group of researchers this thought provoking book will appeal to academics and students from a wide range of backgrounds working or interested in the technologies that are shaping our experiences of the future.
