Creative Forecasting
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Word Pictures
| Author | : Creative Forecasting Incorporated |
| Publisher | : |
| Total Pages | : 64 |
| Release | : 2006-05 |
| Genre | : |
| ISBN | : 9780981595603 |
Toolbox for Marketing and Management
| Author | : Ralf T. Kreutzer |
| Publisher | : Springer |
| Total Pages | : 269 |
| Release | : 2019-05-03 |
| Genre | : Business & Economics |
| ISBN | : 3030138232 |
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Originals
| Author | : Adam Grant |
| Publisher | : Penguin |
| Total Pages | : 353 |
| Release | : 2017-02-07 |
| Genre | : Business & Economics |
| ISBN | : 014312885X |
The #1 New York Times bestseller that examines how people can champion new ideas in their careers and everyday life—and how leaders can fight groupthink, from the author of Hidden Potential, Think Again, and the co-author of Option B “Filled with fresh insights on a broad array of topics that are important to our personal and professional lives.”—The New York Times DealBook “Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.” —Sheryl Sandberg, COO of Facebook and author of Lean In With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all? Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.
Handbook of Organizational Creativity
| Author | : Roni Reiter-Palmon |
| Publisher | : Elsevier |
| Total Pages | : 440 |
| Release | : 2023-06-22 |
| Genre | : Psychology |
| ISBN | : 0323915574 |
Handbook of Organizational Creativity: Individual and Group Level Influences, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.g., engineering, science, therapy), and coverage of leadership. The book includes individual, team and organizational level factors and includes organizational interventions to facilitate creativity (such as training). Chapters focus on creative abilities and creative problem-solving processes, along with individual differences such as motivation, affect and personality. New chapters include the neuroscience of creativity, creativity and meaning, morality/ethicality and creativity, and creative self-beliefs. Sections on group level phenomena examine team cognition, team social processes, team diversity, social networks, and multi-team systems and creativity. Final coverages includes different types and approaches to leadership, such as transformational leadership, ambidextrous leadership leader-follower relations, and more. - Focuses on the key need to increase creativity and innovation in organizations - Identifies the factors influencing organizational creativity - Includes individual, group and organizational influences - Identifies personality traits and beliefs affecting creativity - Discusses problem-solving processes, idea evaluation, and diverent thinking - Contains new coverage of virtual teams, creative meetings, and multiteam systems - This expanded second edition is divided into two volumes. For further information on Leadership, Interventions, and Macro Level Issues visit https://shop.elsevier.com/books/handbook-of-organizational-creativity/reiter-palmon/978-0-323-91841-1
The Oxford Handbook of Group Creativity and Innovation
| Author | : Paul B. Paulus |
| Publisher | : |
| Total Pages | : 401 |
| Release | : 2019 |
| Genre | : Business & Economics |
| ISBN | : 0190648074 |
Although creativity is often considered an individual ability or activity, innovation in teams and organizations involves collaboration of people with diverse perspectives, knowledge, and skills. The effective development of collaborative innovations and solutions to problems is critical to the success of teams and organizations, but research has also demonstrated many factors which tend to limit the effectiveness of collaborative innovation of groups and teams. This volume highlights recent theoretical, empirical, and practical developments that provide a solid basis for the practice of collaborative innovation and future research. It draws from a broad range of research perspectives including cognition, social influence, groups, teams, creativity, communication, networks, information systems, organizational psychology, engineering, computer science, and the arts. This volume is an important source of information for students, scholars, practitioners, and others interested in understanding the complexity of the group creative process and tapping the creative potential of groups and teams.
Data Science
| Author | : Carlos Alberto De Bragança Pereira |
| Publisher | : MDPI |
| Total Pages | : 256 |
| Release | : 2021-09-02 |
| Genre | : Technology & Engineering |
| ISBN | : 3036507922 |
With the increase in data processing and storage capacity, a large amount of data is available. Data without analysis does not have much value. Thus, the demand for data analysis is increasing daily, and the consequence is the appearance of a large number of jobs and published articles. Data science has emerged as a multidisciplinary field to support data-driven activities, integrating and developing ideas, methods, and processes to extract information from data. This includes methods built from different knowledge areas: Statistics, Computer Science, Mathematics, Physics, Information Science, and Engineering. This mixture of areas has given rise to what we call Data Science. New solutions to the new problems are reproducing rapidly to generate large volumes of data. Current and future challenges require greater care in creating new solutions that satisfy the rationality for each type of problem. Labels such as Big Data, Data Science, Machine Learning, Statistical Learning, and Artificial Intelligence are demanding more sophistication in the foundations and how they are being applied. This point highlights the importance of building the foundations of Data Science. This book is dedicated to solutions and discussions of measuring uncertainties in data analysis problems.
Balancing on the Creative High-wire
| Author | : Justin M. Berg |
| Publisher | : |
| Total Pages | : 222 |
| Release | : 2015 |
| Genre | : |
| ISBN | : |
Betting on the most promising new ideas is a key driver of creativity and innovation in organizations, but predicting the success of novel ideas can be difficult. To select the best ideas, employees and managers must excel at "creative forecasting"--i.e., predicting the success of new ideas with their intended audience. In this paper, I build and test hypotheses on the conditions for accurate creative forecasting using a field study of 339 professionals in the circus arts industry, as well as three lab experiments. In the field study, creators and managers forecasted the success of new circus acts with audiences, and I assessed the accuracy of these forecasts using data from 13,248 audience members. Results suggest that creators were poor forecasters of their own ideas, but were more accurate than managers when forecasting about their peers' ideas. This advantage over managers was undermined when creators' own ideas succeeded in the past despite being low in underlying quality. In contrast, creators with low-quality ideas that failed or high-quality ideas that succeeded maintained their advantage over managers in forecasting accuracy. Results from the three lab experiments shed additional light on the causality driving creators' advantage over managers in forecasting accuracy, as well as an intervention that may improve managers' accuracy. I discuss the implications of these results for theory and research on creativity, innovation, and performance evaluation in organizations.
