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| Author | : Leslie De Chernatony |
| Publisher | : Routledge |
| Total Pages | : 489 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 0750659807 |
"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
| Author | : Leslie de Chernatony |
| Publisher | : Routledge |
| Total Pages | : 488 |
| Release | : 2012-11-27 |
| Genre | : Business & Economics |
| ISBN | : 1136413626 |
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
| Author | : Leslie De Chernatony |
| Publisher | : Routledge |
| Total Pages | : 496 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 1856178498 |
1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
| Author | : Leslie de Chernatony |
| Publisher | : Routledge |
| Total Pages | : 489 |
| Release | : 2012-11-27 |
| Genre | : Business & Economics |
| ISBN | : 1136413618 |
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
| Author | : Bruce I. Newman |
| Publisher | : Psychology Press |
| Total Pages | : 200 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780789021595 |
'Communication of Politics' examines how communication & marketing experts influence politics. It reviews the state of the art in political communication management through a cross-cultural integration of research & theoretical approaches.
| Author | : Leslie de Chernatony |
| Publisher | : Routledge |
| Total Pages | : 383 |
| Release | : 2010-07-15 |
| Genre | : Business & Economics |
| ISBN | : 1136439943 |
* Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions. * Extensive teaching aids accompanying the book to download online. Spend less
| Author | : Paolo Popoli |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 212 |
| Release | : 2017-11-08 |
| Genre | : Business & Economics |
| ISBN | : 953513597X |
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
| Author | : Terry Smith |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 743 |
| Release | : 2022-07-05 |
| Genre | : Business & Economics |
| ISBN | : 3110718731 |
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
| Author | : Christopher Moore |
| Publisher | : Routledge |
| Total Pages | : 271 |
| Release | : 2007-03-30 |
| Genre | : Business & Economics |
| ISBN | : 1136393811 |
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
