Creating Media Culture

Creating Media Culture
Author: Robert P. Snow
Publisher: SAGE Publications, Incorporated
Total Pages: 272
Release: 1983
Genre: Language Arts & Disciplines
ISBN:

An analysis of each of the major mass media. Newspapers, books and magazines, radio, television and cinema are each analyzed in a separate chapter to show the satisfactions they provide, the way they structure content, and thus the ways in which they structure the way audiences view the world. Appendices show how media affect our concept of the self, and how advertisers use this power to link self image to the products they sell.

Spreadable Media

Spreadable Media
Author: Henry Jenkins
Publisher: NYU Press
Total Pages: 398
Release: 2018-04-03
Genre: Computers
ISBN: 1479856053

"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

New Media

New Media
Author: Kelli Fuery
Publisher: Bloomsbury Publishing
Total Pages: 184
Release: 2017-09-16
Genre: Social Science
ISBN: 1137072504

New media is becoming integral to our lives. But for how long can we refer to emerging media as new in this fast-moving digital age? What makes it 'new'? And what problems do interactive media create for us, as cultural beings? This book investigates the culture and context of new media. Exploring and critiquing debates drawn from media and cultural theory, Fuery clearly explores and defines the concepts of new media and interactivity. With a clear and structured approach, the book questions existing ideas about digital culture and explains the problems that emerging technologies can present to our culture, from issues of surveillance and power to the digitalisation of the body. In particular, the book includes: - A variety of perspectives and approaches to the idea of the 'new'. - Consideration and evaluation of work from key media theorists, from Foucault to Bourdieu. - Relevant and innovative examples that bring the complexities of new media to life. - A glossary for quick reference and explanation of complex concepts. New Media: Culture and Image interrogates the key concepts, models and approaches surrounding the formation and evolution of new media. It will encourage all students of Cultural Studies and Media Studies to question and reconsider their ideas about media and cultural theory.

The Visual Focus of American Media Culture in the Twentieth Century

The Visual Focus of American Media Culture in the Twentieth Century
Author: Wiley Lee Umphlett
Publisher: Fairleigh Dickinson Univ Press
Total Pages: 338
Release: 2004
Genre: Social Science
ISBN: 9780838640012

This is a sociocultural history of the visually oriented mass media forms that beguiled American society from the 1890s to the end of World War II. The purpose of the work is to show how revolutionary technological advances during these years were instrumental in helping create a unique culture of media-made origins. By focusing on the communal appeal of both traditional and new modes of visual expression as welcome diversions from the harsh realities of life, this book also attends to the American people's affinity for those special individuals whose talent, vision, and lifestyle introduced daring new ways to avoid the ordinariness of life by fantasizing it. Also examined is the sociocultural impact of an ongoing democratization process that through its nurturing of a responsive media culture gradually eroded the polar postures of the elite and mass cultures so that by the mid-1940s signs of a coming postmodern alliance were in the air. Illustrated. Before his retirement Wiley Lee Umphlett served as an administrator/professor at the University of West. Florida for more than twenty-five years.

Exploring Media Culture

Exploring Media Culture
Author: Michael R. Real
Publisher: SAGE Publications
Total Pages: 337
Release: 1996-09-26
Genre: Language Arts & Disciplines
ISBN: 1452248311

This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate. Exploring Media Culture synthesizes a wealth of information and research and presents this in an engaging and accessible format.

Confronting the Challenges of Participatory Culture

Confronting the Challenges of Participatory Culture
Author: Henry Jenkins
Publisher: MIT Press
Total Pages: 146
Release: 2009-06-05
Genre: Technology & Engineering
ISBN: 0262513625

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), producing creative work in new forms (digital sampling, modding, fan videomaking, fan fiction), working in teams to complete tasks and develop new knowledge (as in Wikipedia), and shaping the flow of media (as in blogging or podcasting). A growing body of scholarship suggests potential benefits of these activities, including opportunities for peer-to-peer learning, development of skills useful in the modern workplace, and a more empowered conception of citizenship. Some argue that young people pick up these key skills and competencies on their own by interacting with popular culture; but the problems of unequal access, lack of media transparency, and the breakdown of traditional forms of socialization and professional training suggest a role for policy and pedagogical intervention. This report aims to shift the conversation about the "digital divide" from questions about access to technology to questions about access to opportunities for involvement in participatory culture and how to provide all young people with the chance to develop the cultural competencies and social skills needed. Fostering these skills, the authors argue, requires a systemic approach to media education; schools, afterschool programs, and parents all have distinctive roles to play. The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and Learning

Convergence Culture

Convergence Culture
Author: Henry Jenkins
Publisher: NYU Press
Total Pages: 361
Release: 2008-09
Genre: Social Science
ISBN: 0814742955

“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

Creating Culture Through Media and Communication

Creating Culture Through Media and Communication
Author: Sonia Virginia Moreira
Publisher: Emerald Group Publishing
Total Pages: 177
Release: 2024-02-07
Genre: Social Science
ISBN: 180071601X

Sponsored by the American Sociological Association Section on Communication, Information Technologies, and Media Sociology (CITAMS), Creating Culture Through Media and Communication addresses the media and communications challenges of our time.

The Media and Globalization

The Media and Globalization
Author: Terhi Rantanen
Publisher: SAGE
Total Pages: 194
Release: 2005
Genre: Language Arts & Disciplines
ISBN: 9780761973133

In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Promotional Culture and Convergence

Promotional Culture and Convergence
Author: Helen Powell
Publisher: Routledge
Total Pages: 260
Release: 2013-04-17
Genre: Social Science
ISBN: 1136474374

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.