Crash Course In Strategic Planning
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| Author | : Stephen A. Matthews |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 201 |
| Release | : 2013-08-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
For practitioners, this text provides an easy-to-understand approach to strategic planning and execution. The general recipe for achieving an intended outcome is equal parts of the following: clear vision and mission, a practical strategic plan, daily activities linked to the mission, and unified commitment to the plan. However, orchestrating the details of these necessary components is somewhat more complicated. Crash Course in Strategic Planning uses a process approach to the creation of a strategic plan, providing practitioners with no-nonsense instruction on planning. The volume is arranged to lead the reader through the stages of planning, from the beginning development stages through the execution of the plan to completing the plan and attaining the objective. A variety of recommended planning techniques are supplied for groups to use to accomplish their planning goals, and the final chapter emphasizes the importance of overall organizational commitment to execution of the plan.
| Author | : Stephen A. Matthews |
| Publisher | : Libraries Unlimited |
| Total Pages | : 0 |
| Release | : 2013-08-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1598844822 |
"This text provides an easy-to-understand approach to strategic planning and execution for the practitioner"--
| Author | : Len Biegel |
| Publisher | : ibooks |
| Total Pages | : 150 |
| Release | : 2014-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1883283906 |
"Regardless of how respected or careful a company is, preparing for the possibility of a crisis is essential in today's business world. WHERE’S MY UMBRELLA offers valuable insights that any business should want to hear and follow." Gary Sheffer Vice President of Communications and Public Affairs. GE “The best way for any executive to manage any issue is to do so with a 360 view and to reach out to experts. There is no doubt that Len is someone to consult for expert advice.” Rick Sasso President MSC Cruises Len, president of the communications counseling firm The Biegel Group brings his deep experience in a wide range of crises and reputation challenges to WHERE’S MY UMBRELLA. From the Tylenol tampering to 9/11 to hurricanes and environmental crimes, Biegel not only chronicles a host of wakeup calls. He tells what they mean. Len makes the case that many crises can be prevented.
| Author | : Samuel Greengard |
| Publisher | : Sterling Publishing Company |
| Total Pages | : 356 |
| Release | : 2008 |
| Genre | : Career changes |
| ISBN | : 1402752407 |
Boomers reinvented society; now they're reinventing themselves, and AARP wants to facilitate that process. This book explores both the motivations and the methods of those taking part in the social phenomenon known as recareering. A new generation of American workers is no longer counting the days until retirement; instead they're seeking greater fulfillment in their personal lives by tackling new--and often much more socially significant--work. Switching careers is a challenge at any age, yet boomers may have more to overcome than their younger counterparts. Author Greengard shows readers how to sort out their feelings about their existing career; successfully transition to a new one; and work toward a greater sense of balance in their daily lives. Profiles of recareering veterans show how others have attained their own goals. These are rounded out by tips, quizzes, worksheets, how-to sidebars, and other practical resources.--From publisher description.
| Author | : Tom Gorman |
| Publisher | : Penguin |
| Total Pages | : 424 |
| Release | : 2011-05-03 |
| Genre | : Business & Economics |
| ISBN | : 1101514752 |
This is the time to expand your career opportunities-and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. • Practical guide to the most significant issues facing business professionals today. • A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.
| Author | : Torben Juul Andersen |
| Publisher | : Cambridge University Press |
| Total Pages | : 317 |
| Release | : 2013-07-09 |
| Genre | : Business & Economics |
| ISBN | : 1107355362 |
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
| Author | : PR Smith |
| Publisher | : |
| Total Pages | : 306 |
| Release | : 2018-02-06 |
| Genre | : Digital communications |
| ISBN | : 9780956106858 |
2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org
| Author | : Michele McGraw |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 145 |
| Release | : 2016-10-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1610698630 |
Everything you need to know about eBooks is explained in this holistic guide to a new world of readingfrom selection and curation of an eBook collection to training and support for staff and patrons. EBooks are a must for today's libraries, making this introduction indispensable for those who have yet to delve into the ever-expanding universe of downloadable material. This "crash course" is an easy-to-use, hands-on approach that will simplify the decision and implementation processes. It introduces you to eBooks and eReading and covers the many issues surrounding eBooks in circulating libraries including technology, acquisition, and training. You'll learn how to launch a program, what to buy, how to let your public know you've added eBooks to your collection, and how to circulate the materials. The guide will also help you with decisions like vendor selection, how many eBooks to purchase, which delivery platforms to employ, how best to offer access, and licensing agreements. Chapters can be consulted as stand-alone overviews of key areas, or the book can be used as a source of holistic instruction. While it will be especially useful to small or rural circulating libraries, including public libraries, school libraries, and specialty libraries that may have a small staff responsible for all aspects of library service, tips on things like promoting an eBook collection are pertinent to enhancing any collection.
| Author | : Carol A. Poore, Ph.D. |
| Publisher | : Greenleaf Book Group |
| Total Pages | : 259 |
| Release | : 2021-01-05 |
| Genre | : Business & Economics |
| ISBN | : 1632993171 |
Are you a senior executive, board member, emerging leader, or consultant responsible for leading a strategic plan that actually gets implemented and delivers results? Strategic Impact : A Leader’s Three-Step Framework for the Customized Vital Strategic Plan presents a trailblazing method that will help you guide and customize your organization’s strategic planning program. Dr. Poore delivers innovation through virtual strategy workshops, digital communication opportunities, and new, accessible cloud-based tracking systems. Strategic Impact provides a reliable, three-step framework, applicable to any organization, regardless of size, scale, or structure, allowing you to: • Declutter the typically complicated strategic planning process. • Deliver a destiny-shaping program in an efficient, budget-conscious way—including for mission-driven small businesses and nonprofits with limited resources. • Plan and lead a life-changing leadership workshop experience culminating in strategic goals. • Craft a compelling written strategic plan which can be digitized and communicated through social media. • Implement an effective tracking and communication system to monitor progress and ensure accountability. • Engage employees, customers, and key audiences in celebrating your organization’s strategic impact. Unlike other strategic planning books, Strategic Impact places intense focus on curating a vibrant, life-changing strategic planning workshop that strengthens leadership bonds and commitment for implementation. It simplifies the strategic planning process and ensures a clear, comprehensive, and customizable approach for you and your leadership team. Dr. Poore's emphasis on strategic goal implementation will amplify your organization’s ability to get it done, fulfill your mission and purpose, and achieve strategic impact!
| Author | : Scott Girard, Jr. |
| Publisher | : Lulu.com |
| Total Pages | : 138 |
| Release | : 2011-12-01 |
| Genre | : Business & Economics |
| ISBN | : 0984901507 |
In, A Crash Course in Starting a Business, Scott L. Girard, Jr., Michael O'Keefe, and Marc Price walk you through each phase of planning, conception and development for starting your own business. Whether you're at an unsavory job and looking to venture out on your own, or you've been on your own for a while and want a fresh perspective, A Crash Course in Starting a Business will bring you clarity, depth, and an ignition to get out there and make it happen! Or if you currently know next to nothing (or less) about business and are just looking for a painless read to educate you on the broad topic of entrepreneurship - look no further! Great for students, young professionals, and prospective entrepreneurs of all ages, A Crash Course in Starting a Business has everything you need to build that holistic foundation of entrepreneurship and get you pointed in the right direction to take the first step to getting out there and making it happen for yourself!
