Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness
Author: Gary Davies
Publisher: Psychology Press
Total Pages: 296
Release: 2003
Genre: Business & Economics
ISBN: 9780415287432

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

Corporate Reputation and Competitiveness

Corporate Reputation and Competitiveness
Author: Rosa Chun
Publisher: Routledge
Total Pages: 296
Release: 2005-09-29
Genre: Business & Economics
ISBN: 1136863354

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Corporate Reputation

Corporate Reputation
Author: Ronald J. Burke
Publisher: CRC Press
Total Pages: 355
Release: 2016-05-13
Genre: Business & Economics
ISBN: 1317159462

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation
Author: Craig E. Carroll
Publisher: John Wiley & Sons
Total Pages: 656
Release: 2015-06-22
Genre: Social Science
ISBN: 1119061237

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Corporate Social Responsibility, Governance and Corporate Reputation

Corporate Social Responsibility, Governance and Corporate Reputation
Author: Petter Gottschalk
Publisher: World Scientific
Total Pages: 210
Release: 2011
Genre: Business & Economics
ISBN: 9814335177

"Expounds on the nature of white-collar crime and examines its relationship with corporate social responsibility, governance and corporate reputation. Presents different approaches for repairing damaged corporate reputations; explains how internal governance and investigations can be conducted. Discusses stages in corporate social responsibility and underscores knowledge management as an imperative tool to combat white-collar crime and build corporate reputation"--Provided by publisher.

Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness
Author: Teresa da Silva Lopes
Publisher: Routledge
Total Pages: 271
Release: 2010-05-04
Genre: Business & Economics
ISBN: 1135177333

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Reputation

Reputation
Author: Charles J. Fombrun
Publisher: Harvard Business Review Press
Total Pages: 482
Release: 1996
Genre: Corporate image
ISBN: 9780875846330

This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

Business and Competitive Analysis

Business and Competitive Analysis
Author: Craig S. Fleisher
Publisher: FT Press
Total Pages: 679
Release: 2007
Genre: Business & Economics
ISBN: 0131873660

Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem.

On Competition

On Competition
Author: Michael E. Porter
Publisher: Harvard Business Press
Total Pages: 575
Release: 2008-10-01
Genre: Business & Economics
ISBN: 1422155625

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time. This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known—frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership.

Corporate Reputations

Corporate Reputations
Author: Grahame Robert Dowling
Publisher:
Total Pages: 234
Release: 1994
Genre: Corporate image
ISBN: 9780582801639

Guide for business to establishing a good corporate reputation through marketing and corporate culture. Advises on dealing with a crisis in a company's reputation. Describes corporate reputations, the factors which affect them, and managing your own corporate reputation. Indexed. Also available in paperback. Author is Associate Professor at the Australian Graduate School of Management.