Corporate Heritage Marketing
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| Author | : Angelo Riviezzo |
| Publisher | : Routledge |
| Total Pages | : 181 |
| Release | : 2021-05-30 |
| Genre | : Business & Economics |
| ISBN | : 1000390705 |
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
| Author | : Shashi Misiura |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2006 |
| Genre | : Antiques & Collectibles |
| ISBN | : 0750663189 |
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
| Author | : Izabella Parowicz |
| Publisher | : Springer |
| Total Pages | : 169 |
| Release | : 2018-10-25 |
| Genre | : Business & Economics |
| ISBN | : 303000287X |
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
| Author | : Yorke Rowan |
| Publisher | : Rowman Altamira |
| Total Pages | : 329 |
| Release | : 2004-09-01 |
| Genre | : Social Science |
| ISBN | : 0759115370 |
What are the implications of mass tourism and globalization for the field of archaeology? How does this change popular understandings of the past? Increasingly archaeological sites worldwide are being commodified for a growing tourist trade. At best, expansion of programs can aid in the protection and historic preservation of sites and strenghten community identities. However, unchecked commercial development may undermine the integrity of these same sites, replacing local interests with corporate ones, economically and culturally. Within this volume, original case studies from well-known sites in Cambodia, Israel, England, Mexico, and North America are presented to address the complex interaction between archaeology and nationalist, political, and commercial policies. This book should appeal to archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well others with an interest in the preservation of archaeological sites as historic locales.
| Author | : John M. T. Balmer |
| Publisher | : Taylor & Francis |
| Total Pages | : 346 |
| Release | : 2017-03-16 |
| Genre | : Business & Economics |
| ISBN | : 1317563964 |
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
| Author | : Pierre-Yves Donzé |
| Publisher | : Oxford University Press |
| Total Pages | : 649 |
| Release | : 2022 |
| Genre | : Business & Economics |
| ISBN | : 0190932228 |
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
| Author | : Deepak Chhabra |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2010-04-19 |
| Genre | : Business & Economics |
| ISBN | : 1136997407 |
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
| Author | : Patricia Rossi |
| Publisher | : Springer |
| Total Pages | : 1484 |
| Release | : 2017-04-29 |
| Genre | : Business & Economics |
| ISBN | : 331947331X |
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
| Author | : Tammie J. Kaufman |
| Publisher | : Business Expert Press |
| Total Pages | : 95 |
| Release | : 2018-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1631576038 |
The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.
| Author | : Adamantios Diamantopoulos |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 604 |
| Release | : 2013-01-31 |
| Genre | : Business & Economics |
| ISBN | : 3834937223 |
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
