Copy this Book

Copy this Book
Author: Eric Schrijver
Publisher:
Total Pages: 0
Release: 2018
Genre: Art
ISBN: 9789491677939

"An essential guide for navigating the new Commons and the old laws of copyright control." -Ellen Lupton This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Book details the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton

Copy This!

Copy This!
Author: Paul Orfalea
Publisher: Workman Publishing
Total Pages: 258
Release: 2007-01-01
Genre: Biography & Autobiography
ISBN: 0761143858

The founder of Kinko's describes how a hyperactive, dyslexic young man transformed a small copy shop into a multi-billion-dollar-a-year company, explaining how he used his learning disabilities as opportunities and created an unconventional, compassionate, partner-driven corporation acclaimed as one of the best places to work in America. Reprint.

Copy This Book!

Copy This Book!
Author: Paul J. Heald
Publisher: Stanford University Press
Total Pages: 228
Release: 2020-11-24
Genre: Law
ISBN: 150361431X

In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.

Direct Mail Copy that Sells!

Direct Mail Copy that Sells!
Author: Herschell Gordon Lewis
Publisher: Prentice Hall Press
Total Pages: 258
Release: 1984
Genre: Business & Economics
ISBN: 9780132147507

Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills

How to Write Copy That Sells

How to Write Copy That Sells
Author: Ray Edwards
Publisher: Morgan James Publishing
Total Pages: 186
Release: 2016-02-16
Genre: Business & Economics
ISBN: 1630475025

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

D&AD. the Copy Book

D&AD. the Copy Book
Author: D&ad
Publisher:
Total Pages: 544
Release: 2018
Genre: Design
ISBN: 9783836568524

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...

In Praise of Copying

In Praise of Copying
Author: Marcus Boon
Publisher: Harvard University Press
Total Pages: 294
Release: 2010
Genre: Law
ISBN: 0674047834

This book is devoted to a deceptively simple but original argument: that copying is an essential part of being human, that the ability to copy is worthy of celebration, and that, without recognizing how integral copying is to being human, we cannot understand ourselves or the world we live in. In spite of the laws, stigmas, and anxieties attached to it, the word “copying” permeates contemporary culture, shaping discourse on issues from hip hop to digitization to gender reassignment, and is particularly crucial in legal debates concerning intellectual property and copyright. Yet as a philosophical concept, copying remains poorly understood. Working comparatively across cultures and times, Marcus Boon undertakes an examination of what this word means—historically, culturally, philosophically—and why it fills us with fear and fascination. He argues that the dominant legal-political structures that define copying today obscure much broader processes of imitation that have constituted human communities for ages and continue to shape various subcultures today. Drawing on contemporary art, music and film, the history of aesthetics, critical theory, and Buddhist philosophy and practice, In Praise of Copying seeks to show how and why copying works, what the sources of its power are, and the political stakes of renegotiating the way we value copying in the age of globalization.

StrengthsFinder 2.0

StrengthsFinder 2.0
Author: Tom Rath
Publisher: Simon and Schuster
Total Pages: 192
Release: 2007-02
Genre: Business & Economics
ISBN: 159562015X

"A new & upgraded edition of the online test from Gallup's Now, discover your strengths"--Jacket.

Read Me

Read Me
Author: Gyles Lingwood
Publisher: Laurence King Publishing
Total Pages: 394
Release: 2014-09-22
Genre: Language Arts & Disciplines
ISBN: 1780676794

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

The Copywriter's Handbook

The Copywriter's Handbook
Author: Robert W. Bly
Publisher: Holt Paperbacks
Total Pages: 431
Release: 2007-04-01
Genre: Business & Economics
ISBN: 1429900156

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy