Copycat Marketing 101

Copycat Marketing 101
Author: Burke Hedges
Publisher: International Network Training Institute (INTI)
Total Pages: 132
Release: 2000
Genre: Business & Economics
ISBN: 9780963266743

The Parable of the Pipeline (English)

The Parable of the Pipeline (English)
Author: Burke Hedges
Publisher: Manjul Publishing
Total Pages: 115
Release:
Genre: Business & Economics
ISBN: 9388241770

We hear a lot about job security these days. But the simple fact is, if you have a job, you have no real security anymore! Today, job security is out. Lean and mean is in. Which means the next job to be downsized could be yours! So how do you create true security for yourself and your family in a hired-today-and-fired-tomorrow workplace? The answer: Create your own security by building pipelines of residual income. In the parable of the pipeline, Burke Hedges explains how virtually anyone can leverage their time, relationships and money to become a millionaire. The parable of the pipeline: why job security is an illusion. And why pipelines of residual income provide the only true security. Why pipelines are the secret behind every million-dollar fortune. Why one pipeline is worth a thousand paychecks. How to build a million-dollar pipeline on less than 4 dollar a day! How average people without a lot of money can leverage their time and relationships to create the ultimate pipeline. How to start living your dreams today by building a 5-year lifestyle pipeline, while planning for the future by building a 50-year retirement pipeline.

WHO STOLE THE AMERICAN DREAM - 2 ? The Book Your Boss Doesn't Want You to Read !

WHO STOLE THE AMERICAN DREAM - 2 ? The Book Your Boss Doesn't Want You to Read !
Author: Burke Hedges
Publisher:
Total Pages: 148
Release: 2010
Genre: Marketing
ISBN: 9789380494005

Is your Dream going to college & getting a degree? How many college grads find work in their chosen fields today? How many are doing that same work 10 years later... or even 5 years later? Likely one out of hundred. Is your Dream getting a good JOB? Working for living? Can you get a job where you can earn what you are worth... where you will become financially independent... and find fulfillment... and gain freedom... trading your time for money? BURKE HEDGES -- Have you ever been made fun of...ridiculed...and abused...until finally there came a time when you said, "ENOUGH IS ENOUGH!" Well, I came to that point in my life. I'm mad as hell--and I'm not going to take it anymore! So I wrote this book to tell you the truth...to tell you what your real chances are today to make it in conventional businesses that are closing their doors every day--and laying off people by the thousands! I finally decided that someone needs to tell the truth about how the average person could succeed in an industry that is revolutionizing the way the world does business...how you could be your own boss and earn anywhere from part-time income to an absolute fortune in an unconventional business called Network Marketing. Is Network Marketing a scam?...A scheme?...Or the American Dream? You deserve to know the truth. The whole truth. And nothing but the truth! Read this book...and you be the judge!

Who Stole the American Dream?

Who Stole the American Dream?
Author: Hedrick Smith
Publisher: Random House Trade Paperbacks
Total Pages: 626
Release: 2013-08-27
Genre: Business & Economics
ISBN: 0812982053

Pulitzer Prize winner Hedrick Smith’s new book is an extraordinary achievement, an eye-opening account of how, over the past four decades, the American Dream has been dismantled and we became two Americas. In his bestselling The Russians, Smith took millions of readers inside the Soviet Union. In The Power Game, he took us inside Washington’s corridors of power. Now Smith takes us across America to show how seismic changes, sparked by a sequence of landmark political and economic decisions, have transformed America. As only a veteran reporter can, Smith fits the puzzle together, starting with Lewis Powell’s provocative memo that triggered a political rebellion that dramatically altered the landscape of power from then until today. This is a book full of surprises and revelations—the accidental beginnings of the 401(k) plan, with disastrous economic consequences for many; the major policy changes that began under Jimmy Carter; how the New Economy disrupted America’s engine of shared prosperity, the “virtuous circle” of growth, and how America lost the title of “Land of Opportunity.” Smith documents the transfer of $6 trillion in middle-class wealth from homeowners to banks even before the housing boom went bust, and how the U.S. policy tilt favoring the rich is stunting America’s economic growth. This book is essential reading for all of us who want to understand America today, or why average Americans are struggling to keep afloat. Smith reveals how pivotal laws and policies were altered while the public wasn’t looking, how Congress often ignores public opinion, why moderate politicians got shoved to the sidelines, and how Wall Street often wins politically by hiring over 1,400 former government officials as lobbyists. Smith talks to a wide range of people, telling the stories of Americans high and low. From political leaders such as Bill Clinton, Newt Gingrich, and Martin Luther King, Jr., to CEOs such as Al Dunlap, Bob Galvin, and Andy Grove, to heartland Middle Americans such as airline mechanic Pat O’Neill, software systems manager Kristine Serrano, small businessman John Terboss, and subcontractor Eliseo Guardado, Smith puts a human face on how middle-class America and the American Dream have been undermined. This magnificent work of history and reportage is filled with the penetrating insights, provocative discoveries, and the great empathy of a master journalist. Finally, Smith offers ideas for restoring America’s great promise and reclaiming the American Dream. Praise for Who Stole the American Dream? “[A] sweeping, authoritative examination of the last four decades of the American economic experience.”—The Huffington Post “Some fine work has been done in explaining the mess we’re in. . . . But no book goes to the headwaters with the precision, detail and accessibility of Smith.”—The Seattle Times “Sweeping in scope . . . [Smith] posits some steps that could alleviate the problems of the United States.”—USA Today “Brilliant . . . [a] remarkably comprehensive and coherent analysis of and prescriptions for America’s contemporary economic malaise.”—Kirkus Reviews (starred review) “Smith enlivens his narrative with portraits of the people caught up in events, humanizing complex subjects often rendered sterile in economic analysis. . . . The human face of the story is inseparable from the history.”—Reuters

How to Write Copy That Sells

How to Write Copy That Sells
Author: Ray Edwards
Publisher: Morgan James Publishing
Total Pages: 186
Release: 2016-02-16
Genre: Business & Economics
ISBN: 1630475025

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

10x Marketing Formula

10x Marketing Formula
Author: Garrett Moon
Publisher: Coschedule
Total Pages: 366
Release: 2018-03-26
Genre: Internet marketing
ISBN: 9780692048276

The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Trump University Marketing 101

Trump University Marketing 101
Author: Don Sexton
Publisher: John Wiley & Sons
Total Pages: 338
Release: 2006-06-27
Genre: Business & Economics
ISBN: 0470055839

Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.

The Cat Men of Gotham

The Cat Men of Gotham
Author: Peggy Gavan
Publisher: Rutgers University Press
Total Pages: 290
Release: 2019-05-03
Genre: History
ISBN: 1978800223

This book tells the stories of the tender-hearted men who adopted stray cats from the cruel streets of nineteenth- and early twentieth-century New York. Its forty-two profiles introduce us to an array of remarkable men and extraordinary cats, including sports team mascots, artists' muses, and presidential pets.